• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Unit 9 exploring creative product promotion

Extracts from this document...

Introduction

Good morning to my presentation of Unit 9 exploring creative product promotion. My name is Shannon Somford. I will be giving information about the following objects: - The promotional mix - The Aims and Objectives - The role of promotion within the marketing mix - The role of advertising agencies in the development of a successful promotional campaign - A promotional campaign The purpose of a promotional mix is to inform consumers about a product/ services while you point out the superior features. The purposes can be Increasing sales and getting a greater market share, Showing product features, educating the market to the benefits, explaining the number of potential users of a product and promoting the new or improved features of an established product. 1. I'll be telling you how the promotional mix is used by Caf� Fresco, its divided into different elements. Advertising; Is a form of communication. It means that an organisation promotes a product with help of the media, Like the Television etc. It should draw the attention from the target audience to the product. Caf� Fresco uses the type of advertising called the radio as an media. A lot of business work with the radio on, so you attract a lot of people. Corporate Image; It's an image for what the company stands for. A corporate image is often designed to get interest among the consumers. ...read more.

Middle

Public relations try's to maintain the relationship between organizations and there public, like employees, local community, consumers etc. They try that through activities designed to create understanding and goodwill. Caf� Fresco isn't using public relations. This is more aimed at big businesses and schools so that they can use open days etc. The aims and objectives of Caf� Fresco. Caf� Fresco Aims; Trying to attract more business people for breakfast and lunch. Try to appeal to a different market. Gain a good reputation, provide a good service of food and drinks. Objectives; The specific, measurable, achievable, realistic and time specific objectives are the following; Specific - Attracting business people for the lunch and breakfast Measurable - At least getting 20 people at the end of the week Achievable - It's going to be achievable because we are placed where all the big businesses are located and we are handing out folders at the businesses Realistic - We are trying to achieve it with flyers and posters around the city to attract the people Timed - We aim to achieve the objective within 2 months because the promotion ends then The role of promotion within the marketing mix is critical to the success or failure of products coming on to the market. A business total marketing communications programme is called the promotional mix and consists of a blend of advertising, personal selling, sales promotion and public relations tool. ...read more.

Conclusion

In most cases it is the costumer, but it could also include the shareholders or employees. For the caf� it are the costumers. Target audiences are people who are grouped together by a factor. Detail the promotional message in the creative brief A marketing strategy developed by a business to promote a product or service. A promotional message can come in many forms, such as a television or magazine advertisement, or a slogan on a product package. Whatever form it takes, the promotional message is meant to get across a certain message about the good or service the company is promoting. Establish a promotional budget or cost The organisation should establish the finance before it considers the type of marketing activities. Choose the promotion and media mix In many markets promotion is the key to success. Marketers have at their disposal four major methods of promotion. Taken together these comprise the promotion mix. In this section a basic definition of each method is offered while in the next section a comparison of each method based on the characteristics of promotion is presented. Schedule the frequency and timing of the promotion A promotional campaign should not be one short period but as a continues activity. Messages should be repeated because the target audience could miss a message the first time it will appear. Personal selling and advertising can be used together. Running a campaign at the right time is important it has to be when costumers are available to purchase some kind of product etc. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing and Markets section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing and Markets essays

  1. Marketing mix

    People - Lovelock (1996) viewed that the organization's contact personnel form an integral part of the process of service delivery. Palmer (1998) described that in the service industry all the staff act as marketers of the organization's offering because their actions have a direct effect on the output received by customers.

  2. Report on Sony Corporation aims and objectives and how they relate a promotional campaign ...

    It is a system that we use so we work through it and if we make a mistake we can find out and amend it before it is too late. Target is your aims To reach those aims and objectives you use marketing mix.

  1. Business GCSE Unit 1, A1

    They also offer parents buggy hire, a safety child scheme and height wristbands, all to ensure the safety of visitors are the park. Alton Towers offer discounts for large groups like foreign tourists and school trips, this is because they spend a lot of money on other goods Alton Towers offer.

  2. Produce a marketing strategy for a new or existing product

    have now moved up into their job which means they now have a higher disposable income. Cosmopolitan is also targeting this age group. Like the changing age group they have similar interests, Therefore the issues in Cosmopolitan more of relate to these too.

  1. This coursework entitled "Marketing" is about creating a marketing strategy for a new or ...

    people into its target audience as their existing one is small and so should listen to their wants and needs. In my opinion if Audi bring out a cheaper car it will demean their reputation for producing high quality cars so is not a good idea.

  2. Marketing Strategy - Nintendo Gamecube

    The fourth and final component of the plan builds in a mechanism for evaluating progress towards the achievement of the marketing goals. It is essential that businesses evaluate the success of their marketing plans. This will provide them with information on which to base future plans.

  1. For this project I have been instructed to come up with a marketing strategy ...

    The market segment that Nokia has chosen to aim is the youth market focusing on students aimed 13-19 as market research has shown that some of the youth market are receiving large amounts of pocket money and most have no real commitments to spend it on and that means they

  2. Promotional campaign for Pizza Pan foods in Malaysia

    First step, Pizza Pan has decided that Instead of sending an offer to a large, generalized group of people, our company has realize that it is much more effective to tailor our products to a selected target market segment. Thus, our company has conducted market segmentation referring to few bases

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work