• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Using the case study (Stew Leonard PLC), I will explain how I think he has embraced or adopted the philosophy of the marketing principles.

Extracts from this document...

Introduction

TERMS OF REFERENCE: 1. To identify and explain the term marketing, also using the case study identify and explain how Stew Leonard has embraced or adopted the philosophy of marketing principles. 1.0 Marketing is the reconciliation between the provider and the consumer in order to satisfy the economic requirements of both parties. Marketing focuses on the satisfaction of customer needs, wants and requirements, future needs also need to be identified and anticipated. In order for a business to succeed, it has to decide what route to follow in its strategic marketing plans, as this will provide direction for activities it needs to follow. When an organisation has developed its marketing plans, it should select its own marketing mix which will include the range of strategies it will use to serve its customers. These are called the seven P's (7 P's): 1. Product 2. Price 3. Promotion 4. Place 5. Packaging 6. Positioning 7. People In order for an organization to achieve its objectives, it needs to check or revisit and use these seven P's (7P's): 1.1 Using the case study (Stew Leonard PLC), I will explain how I think he has embraced or adopted the philosophy of the marketing principles. ...read more.

Middle

1.3 Promotion: This entails various ways/methods a business uses to inform its customers about its products/services. In Stew Leonard's case, customers were mainly attracted to the store by the low prices on offer combined with the showmanship and also the marketing flair used. Stew Leonard offered customers a memorable and pleasant shopping experience at his store. He made sure that he offered his customers low prices, excellent customer services, high product quality, a festive and Disney-like atmosphere. He made his employees to dress like cartoon characters or farm animals and then they would give balloons to children as well as inform customers about various special items in the store. His slogan "the customer is always right" helped him win over customers and therefore increased sales. 1.4 Place: This is where a product/service actually is sold to a customer. In the case study, Stew Leonard's original store was strategically placed in the Norwalk; the Connecticut store attracts 100,000 shoppers a week, some from as far as Massachusetts, Rhode Island, Pennsylvania and New York. The place you display your goods is also important as seen in Stew Leonard's case. ...read more.

Conclusion

The store featured in the book, "A passion for excellence", for being one of the best stores in United States of America. 1.7 People: This involves developing a habit of thinking about people inside and outside of the business who are responsible for every element of the sales, marketing strategy and activities. It includes the ability to select, recruit, hire and retain the suitable employee with the skills and abilities to do the job. This is more important than everything else put together. In the case study, Stew Leonard was looking for a good attitude in all his potential employees. He encouraged individual employee initiatives by giving employees public recognition for their ideas. Outstanding employees are rewarded with plagues, dinners, gift certificates, and recognition in company newsletters. Managers were rewarded through profit sharing. Store walls had framed pictures of employees of the month and also team members whose suggestions had saved the store money. Around one hundred current employees at the store were graduates from the company in-house courses from Dale Carnegie. Stew Leonard did understand that only happy employees are able to look out and ensure customer satisfaction in a business. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing and Markets section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing and Markets essays

  1. What is 'The Marketing Concept' and how has it developed over time? The ...

    McDonalds also do some great offers like Buy One Get One Free and also in local newspapers they put in vouchers for meal deals and money off particular items on their menu. On the kids Happy Meal box sometimes there are tickets on them for kids to go free with

  2. Opening an Arcade – Feasibility Study

    I also want the arcade to project an aspect of modernisation, and I hope to achieve this by having up to date machines an on-line website. Through the website members will be able to access hints for most of the fruit machines and there will be downloadable games as well as prizes and special offers.

  1. This report will focus on the adult palliative care provided by SAH proposing a ...

    The long term plan will allow SAH to be proactive to long term trends in the market. 9.0 Set Core Marketing Strategy The core marketing strategy will now propose a strategy for meeting the set objectives. SAH available resources must be taken into consideration.

  2. AVON Case Analysis

    Through the continued efforts and achievements of its Sales Representatives Avon is now known worldwide. Avon's core competence has mainly been through direct selling, knowing this Jung and the management team implemented a Sales Leadership program in its ten largest markets and provided these markets with incentives to acquire, train,

  1. I have been asked to produce a marketing strategy for an existing or new ...

    * The model assumes that all businesses want to expand, some small businesses do not. * The matrix focuses on market share and growth but it ignores other factors which maybe important, such as profit margins. My product sits where the red dot is on the diagram above.

  2. Business Shop Task

    All kosher inspectors must be employed by the Beth Din and may not receive any pay or bonuses from the caterer. Hotel dishwashers may not be used and equipment must be washed at the caterer's base by hand. All dairy products must contain supervised milk.

  1. Plannng and research. I would like to open a African restaurant, food from all ...

    They also have to be trained on how to keep time and not waste the customers' time. Each questionnaire has to be done by a certain amount of time. Once the questionnaire is done, the information received has to be organised and then analysed.

  2. Produce a marketing strategy for a new or existing product

    This was because the younger readers compared with the older readers had a lot of differences. For example with the issues, the younger readers aged between 15-19 preferred issues on gossip, celebrity, fashion, beauty, health a glossy front cover and freebies that come free with the magazine, Whereas the older

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work