What factors might stop my business from being successful?
The main aspect that may stop my business from being successful is competition. This is because most areas in North Harrow do sell ice-creams and deserts and those shops can be well known by people within the area so it may help reduce the amount of customers coming to Jay’s dessert and treat parlor.
There are many ways of dealing with this problem. Firstly I could make my customer service better by employing friendlier staff in the hope that customers will be satisfied with the service provided and therefore will hopefully visit Jay’s dessert and treat palor again. Another way of solving this problem of competition is by increasing the quality of my product and by also using a variety of promotional methods to advertising my products meaning above the line and below the line. Above the line will ensure that the public knows the product exists as this method consists of the media’s involvement where as below the line will increase the likelihood that customers will buy my ice creams and desserts as they will be attracted by the money saving coupons which in the current economic climate every penny can make a difference.