• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

What impact has JCB had on its market

Extracts from this document...

Introduction

What Impact Has JCB Had On The Market? Introduction I will be investigating the impact which JCB has had on the construction, agriculture and material handling equipment market. I will be using information from the media, the JCB website (www.jcb.co.uk) and from notes I took at a presentation given by Jason Sankey from JCB. I think that my research will show that JCB has had a major impact on the market and I believe the company will continue to be a main competitor in the market. Growth And Expansion The company started off as a "one man band", however they now emply over 6,000 people this is the first indication of their siccess and growth. The graph shown on appendix 1 (5 year growth) shows that JCB has grown rapidly since 2002. It shows that the company's production has almost doubled over the past five years. The company currently manufactures 279 different machines, five years ago JCB only had a range of 180 products, this shows that JCB has grown as a company. JCB targets many different market segments, they produce machines for use in the construction, agriculture,defence,groundcare,waste and recycling,industry and demolition markets. ...read more.

Middle

The JCB Dieselmax is JCB's biggest innovative project. The unique vehicle broke the land-speed record for a diesel powered car. The car is innovative in many areas, the first being design. It was the first car designed entirely by computer, showing JCB's unique capabilities in design. The car also has unique aerodynamics, proving JCB's dedication to design and innovation. The vehicle also has innovative steering, brakes and structure. Appendix 3 shows a series of quotes from the Dieselmax project director. The innovative engineering and hard work from JCB that Dr Time Leveton talks about, are what have earnt JCB global recognition and have boosted the company's reputation in the market. Appendix 4 shows the Deiselmax vehicle itself. The company has recently launched a "HiViz loadall range" boasting exceptional allround visibility (shown in appendix 5) and now offers a range of powertools. The company's range of products now extends to 21 different types of machines(shown in appendix 6) each with many variants. Also, the company has recently launched a mobile phone which boasts splash, shock, dust, glare and high volume resistance, this can be seen in appendix 7. JCB shows off its inovation and creativity by putting on "dancing diggers" displays at various events, a picture of this can be seen in appendix 8. ...read more.

Conclusion

These new products will hopefully allow the company to impact on new market sectors and therefore increase JCB's market share. If the company does this, their impact on the market will grow. The company is likely to expand into more countries increasing their global reputation and their market share. The company should grow with and adapt to the varying market in order to keep their position as one of the top competitors in the market. I think the company will have a successful future. Conclusion From my investigation it is clear that JCB has had a major impact on the construction, agriculture and material handling equipment market. The company has a global reputation for quality, commitment to innovation and unrivalled customer support. It is these competitive advantages that have allowed JCB to grow. JCB's exponential growth is the main indicator of their impact on the market. JCB has had a broad impact as it has impacted on many different market segments. JCB competes in the market in many different countries showing that they have had a global impact on the market. The fact that the company is currently the 3rd world leader in the market shows that they have penetrated the market and are competing in the market successfully. I believe that the company will continue to be successfull. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Business, Companies and Organisation, Activity section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Business, Companies and Organisation, Activity essays

  1. Tesco Research

    The HR department must define the job requirements, advertise the position, sort though the applicants and choose the best candidates effectively and efficiently. However this process can be very complex, expensive and time consuming but to choose the best suitable, the HR has to gather enough information.

  2. English for business

    The classical economists of the XIXth and XXth century developed a theory of economic equilibrium and of the firm that has dominated thinking ever since. The theory states that under perfect competition firms do not make excess returns, and profitability is either zero or the normal cost of capital, the latter usually being defined by a modest interest charge.

  1. Business Studies

    marketing mix > Developing marketing strategies involves using the marketing mix, called a mix because it consists of 4 elements 1. Product 2. Price 3. Promotion 4. Place Product - Refers to the good/service that is intended - Business must consider the products * Quality * Image * Logo *

  2. Business Plan. After putting a lot of thought into what kind of business we ...

    wants to become part of the outcome or success of the business. Most commonly this refers to people such as shareholders and creditors, who have money invested in the endeavour. However, a stakeholder can also be an employee of the company and even family of employees.

  1. Functional Areas

    They have to make sure they give reasonable budget targets. o Sales budget: to forecast the income that will be received by McDonalds from their sales. o Production Sales: to plan the number of items produced and to work out what they will cost.

  2. Business Studies Edexcel Coursework

    For example, if Errol stood at a street stand between 9am - 5pm on a weekday to question people aged 20 - 30 years, he wouldn't get much response at all. He would have to try on a Saturday at a place such as a shopping centre, where people matching

  1. world development

    people; lots of businesses such as Debenhams and Argos deliver their products straight to the buyer when they buy online. Distribution also involves things like planning and making sure it is cost efficient, for example making sure a vehicle has a route which avoids back- tracking also making sure that

  2. Describe the aims & objectives of the school.

    By being situated near a retail park this raises the school profile as many of people coming to the retail park would spot the school and may think that it would be a good place to put their child. A map of Bruntcliffe is shown (below)

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work