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What impact has JCB had on its market

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Introduction

What Impact Has JCB Had On The Market? Introduction I will be investigating the impact which JCB has had on the construction, agriculture and material handling equipment market. I will be using information from the media, the JCB website (www.jcb.co.uk) and from notes I took at a presentation given by Jason Sankey from JCB. I think that my research will show that JCB has had a major impact on the market and I believe the company will continue to be a main competitor in the market. Growth And Expansion The company started off as a "one man band", however they now emply over 6,000 people this is the first indication of their siccess and growth. The graph shown on appendix 1 (5 year growth) shows that JCB has grown rapidly since 2002. It shows that the company's production has almost doubled over the past five years. The company currently manufactures 279 different machines, five years ago JCB only had a range of 180 products, this shows that JCB has grown as a company. JCB targets many different market segments, they produce machines for use in the construction, agriculture,defence,groundcare,waste and recycling,industry and demolition markets. ...read more.

Middle

The JCB Dieselmax is JCB's biggest innovative project. The unique vehicle broke the land-speed record for a diesel powered car. The car is innovative in many areas, the first being design. It was the first car designed entirely by computer, showing JCB's unique capabilities in design. The car also has unique aerodynamics, proving JCB's dedication to design and innovation. The vehicle also has innovative steering, brakes and structure. Appendix 3 shows a series of quotes from the Dieselmax project director. The innovative engineering and hard work from JCB that Dr Time Leveton talks about, are what have earnt JCB global recognition and have boosted the company's reputation in the market. Appendix 4 shows the Deiselmax vehicle itself. The company has recently launched a "HiViz loadall range" boasting exceptional allround visibility (shown in appendix 5) and now offers a range of powertools. The company's range of products now extends to 21 different types of machines(shown in appendix 6) each with many variants. Also, the company has recently launched a mobile phone which boasts splash, shock, dust, glare and high volume resistance, this can be seen in appendix 7. JCB shows off its inovation and creativity by putting on "dancing diggers" displays at various events, a picture of this can be seen in appendix 8. ...read more.

Conclusion

These new products will hopefully allow the company to impact on new market sectors and therefore increase JCB's market share. If the company does this, their impact on the market will grow. The company is likely to expand into more countries increasing their global reputation and their market share. The company should grow with and adapt to the varying market in order to keep their position as one of the top competitors in the market. I think the company will have a successful future. Conclusion From my investigation it is clear that JCB has had a major impact on the construction, agriculture and material handling equipment market. The company has a global reputation for quality, commitment to innovation and unrivalled customer support. It is these competitive advantages that have allowed JCB to grow. JCB's exponential growth is the main indicator of their impact on the market. JCB has had a broad impact as it has impacted on many different market segments. JCB competes in the market in many different countries showing that they have had a global impact on the market. The fact that the company is currently the 3rd world leader in the market shows that they have penetrated the market and are competing in the market successfully. I believe that the company will continue to be successfull. ...read more.

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