• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

What impact has JCB had on its market

Extracts from this document...

Introduction

What Impact Has JCB Had On The Market? Introduction I will be investigating the impact which JCB has had on the construction, agriculture and material handling equipment market. I will be using information from the media, the JCB website (www.jcb.co.uk) and from notes I took at a presentation given by Jason Sankey from JCB. I think that my research will show that JCB has had a major impact on the market and I believe the company will continue to be a main competitor in the market. Growth And Expansion The company started off as a "one man band", however they now emply over 6,000 people this is the first indication of their siccess and growth. The graph shown on appendix 1 (5 year growth) shows that JCB has grown rapidly since 2002. It shows that the company's production has almost doubled over the past five years. The company currently manufactures 279 different machines, five years ago JCB only had a range of 180 products, this shows that JCB has grown as a company. JCB targets many different market segments, they produce machines for use in the construction, agriculture,defence,groundcare,waste and recycling,industry and demolition markets. ...read more.

Middle

The JCB Dieselmax is JCB's biggest innovative project. The unique vehicle broke the land-speed record for a diesel powered car. The car is innovative in many areas, the first being design. It was the first car designed entirely by computer, showing JCB's unique capabilities in design. The car also has unique aerodynamics, proving JCB's dedication to design and innovation. The vehicle also has innovative steering, brakes and structure. Appendix 3 shows a series of quotes from the Dieselmax project director. The innovative engineering and hard work from JCB that Dr Time Leveton talks about, are what have earnt JCB global recognition and have boosted the company's reputation in the market. Appendix 4 shows the Deiselmax vehicle itself. The company has recently launched a "HiViz loadall range" boasting exceptional allround visibility (shown in appendix 5) and now offers a range of powertools. The company's range of products now extends to 21 different types of machines(shown in appendix 6) each with many variants. Also, the company has recently launched a mobile phone which boasts splash, shock, dust, glare and high volume resistance, this can be seen in appendix 7. JCB shows off its inovation and creativity by putting on "dancing diggers" displays at various events, a picture of this can be seen in appendix 8. ...read more.

Conclusion

These new products will hopefully allow the company to impact on new market sectors and therefore increase JCB's market share. If the company does this, their impact on the market will grow. The company is likely to expand into more countries increasing their global reputation and their market share. The company should grow with and adapt to the varying market in order to keep their position as one of the top competitors in the market. I think the company will have a successful future. Conclusion From my investigation it is clear that JCB has had a major impact on the construction, agriculture and material handling equipment market. The company has a global reputation for quality, commitment to innovation and unrivalled customer support. It is these competitive advantages that have allowed JCB to grow. JCB's exponential growth is the main indicator of their impact on the market. JCB has had a broad impact as it has impacted on many different market segments. JCB competes in the market in many different countries showing that they have had a global impact on the market. The fact that the company is currently the 3rd world leader in the market shows that they have penetrated the market and are competing in the market successfully. I believe that the company will continue to be successfull. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Business, Companies and Organisation, Activity section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Business, Companies and Organisation, Activity essays

  1. Tesco Research

    Operational level At the operational level managers deal with short-term planning and the day-to-day control of the organisations activities. The decisions taken at this level direct the organisations efforts towards meeting the medium term goals, abiding by the budget policies and procedures set at tactical level.

  2. Business Studies

    sales 2. market share 3. marketing profitability Sales analysis - Sales analysis - examines sales of a particular product - Can use sales analysis to determine which products are performing strongly or not - By comparing actual sales against forecasted sales the business can examine how effective the marketing strategies

  1. Functional Areas

    Human Resources use the telephone to arrange interviews for short listed candidates and notifying them of the interview result. ICT ICT is used a lot now in any business, it has become very popular. It has brought many advantages but also has its limitations Advantages for McDonalds * Speedy connection

  2. English for business

    class sleeper Through train Booking office Luggage rack Smoking carriage Return ticket Entrance gate platform Ticket collector Breath talking landscape Unique landscapes To travel light To run on time To change times To delay To enjoy To put out / off the lights To have a change Travelling by Air

  1. Business Plan. After putting a lot of thought into what kind of business we ...

    A major difference between aims and objectives is in terms of specification. An objective is always as specific as it can be, whereas, an aim as compared to objective can be considered as slightly vague. Aims can be considered as a general statement.

  2. What would be the most effective way to market a new healthy eating option ...

    A SWOT analysis is a powerful technique for a company to understand its Strengths and Weaknesses, and to look at the Opportunities and Threats it will face. The tool is the first stage of planning and helps marketers to focus on key issues.

  1. Produce a marketing strategy for a new or existing product or service

    Question 1) This result shows that the younger generation has participated more in this questionnaire than any other age group. This could also mean that they are more interested in the new product than the older age group. This gives me a better viewpoint on whom to target my product at.

  2. world development

    enquiries and complaints positively and professionally it is best if they specialise in assisting the customers and ensure in some cases that the problem does not happen again also they must also be aware of the legal rights of customers and this means having knowledge of consumer law.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work