• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

What is customer service

Extracts from this document...

Introduction

What is customer service? Customer service consists of the various ways in which a business looks after its customer. A business that wants to provide a comprehensive high quality customer service must be aware of, and be able to analyse, customer needs, and also to set up systems to ensure that those needs are catered for from the first enquiry to after-sale service. Customer service consists of a wide range of activities. The purpose of these is to make sure that customers are happy and will return again and again. Every business should remember that customers are the factors, which affect demand for the product. It is one of the greatest importance, therefore, for the organisation to know its customers- who they are, what they need and how it can satisfy those needs. Customer service is one of the most important ingredients of the marketing mix for products and services. High quality customer service helps to create customer loyalty. ...read more.

Middle

As the stores success grew so did the branches open up on higher class high streets like in Islington and Kentish Town further growing and then becoming a Public Limited Company (PLC) which now owns over 500 branches across the UK. Types of Customer Lordly Customers - Lordly customers like to be treated as special and important. How they are treated is often just as important to them as what they are buying. They are impatient. They will refuse to wait in lines or queues, even if it means not buying what they want. Their time is valuable. If they have questions they want them answered right away. They are status conscious and like to be seen as powerful and up to the minute. They do little research before they buy and often buy on impulse. They treat staff as just there to serve them and have little interest in staffs feelings or problems. They are not afraid to complain and can do so loudly. ...read more.

Conclusion

They prize friendliness and like it when people use their name. They like the warmth of a welcome and a smile. They prefer small shops and hotels where they can become known and where they can more easily get to know staff. For them, the way that the purchase is sold is almost more important than the product itself. They like to think of staff as friends and they are willing to help out if staff have problems. They will often make decisions based upon the staff's recommendations. They are influenced by people they like, particularly their close friends and trust others to give them good advice. They hate to complain and feel badly, and personally, let down if things go wrong. They can have very high standards of behaviour General Public This is anyone who might want to buy a particular good or service. This category includes passing trade and regular customers. Passing trade- Customers who might come into a shop or call on a service provider because they happen to be in the vicinity or want to try a new supplier Regular customers - Those who use the same supplier time and time again. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE People in Business section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE People in Business essays

  1. Customer service Tesco's customer expectations

    Staff are all trained in customer service and given the opportunity to gain qualifications in this aspect of the job. In Tesco, a high standard of customer service is a way of gaining a competitive advantage. Tesco has acknowledged that one way that it competes with other supermarkets is by offering higher standards of customer service.

  2. Produce a case study comparing two business organisations, investigating the extent to which each ...

    Not only is no supermarket cheaper than Tesco on products of the same quality, but they also offer unbeatable quality, range and service. They understand their customers have different tastes and requirements. Thieir in-store offer ranges from the Finest products to their Value range, catering for every customer in every community.

  1. Importance of good Customer service.

    Dealing with customers In all business organisations they have contact with customers. This can be face to face, over the telephone and maybe in writing. Not all staff has contact with customers only some do. All staff needs to know how to communicate with customers and use different skills in different situations.

  2. This coursework is about the customer service at Argos. It covers the following:Responsibility of ...

    They would also expect Argos is doing many things to meet the needs of its customers. This includes the set up human resource department and customer service department. Customers are the most important assets to any business as they determine if the organisation succeeds or make profits as lack of customers means low sales.

  1. Customer Service - Monsoon.

    that all the legal requirements that have been set by the government to protect the customer are not broken. Therefore many of these resources will go into this matter; it is called the 'Customer service sector'. Monsoon puts the idea forth that the customer protection is very important.

  2. introducing customer services

    store Manager needs to come to the store and buy product in-order for him/her to get paid. The manager also needs employees to come to work early in-order for the store to open if no-one comes in to work the business will have to get closed down and the manager will lose his job.

  1. Customer service at Manchester Airport.

    are getting more international customers which would be good but at the same time bad. Some of the ways that they could improve this is by having more regional flights around the UK which is one of the ways that they would keep their regional customers.

  2. Investigation into customer service at Safeway Willerby.

    This is a good point because all of their staff will know everything about the department and will work hard on it and make sure that all the work is done correctly. The bad point of doing this is that if a customer comes up to a member of staff

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work