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What is PR?

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Introduction

What is PR Public relations (PR) is the development and management of ethical strategies using communication to build relationships with stakeholders or publics. It is the management of communication between an organisation and its publics. PR is all about reputation and its main goal department is to enhance a company?s reputation. It is the result of what you say and what others say about you. It is used to gain trust and understanding an organisation and its various publics, such as employees, investors, local community. Therefore, communication, social and reputation are the best three words to describe PR. PR is not synonymous with publicity and media relations, because publicity or media relations is just one aspect of the diverse field of PR. PR evolved from a ?press agentry? function. But even though media remains very important, and PR today is about more than just mass media. ...read more.

Middle

PR can complement advertising and marketing but has its own identity as a profession. Consultancy, corporate, government and not-for profit are the four key practitioner categories. Marketing Communications (MPR) is one of the major areas of PR practice. MPR use PR strategies and techniques to achieve marketing objectives. Further major areas of PR practice are employee communications, investor and financial relations, community relations, government relations as well as issues and crisis management. The function of PR is to develop policies and products which, when exposed to various publics, will be well received; to develop programs to communicate the policies and products to publics that need to know in such a way that a good relationship is established and maintained; and to get planned results cost-effectively. The business world of today is extremely competitive. PR provide a service for the company by helping to give the public and the media a better understanding of how the company works. ...read more.

Conclusion

PR people seem to have been tarred with the image of constant partying and networking to find new contacts. The reality is usually long hours and hard work for anyone involved in PR. Skills necessary to work in the world of PR include a very high level of communication skills, written and verbal. The PR person must also be very adept at multitasking and time management. He or she may also have some form of media background or training in order to understand how the media and advertising work. Organizational and planning skills are also important in PR. The PR worker must also be able to cope very well under pressure. He or she must have the ability to cope with a barrage of questions from the media and the public. If a company comes under critical attack, it is the PR department who must take control of the situation. They must effectively answer the criticism and turn it around in order to protect the company?s reputation. ...read more.

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