• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

What is PR?

Extracts from this document...


What is PR Public relations (PR) is the development and management of ethical strategies using communication to build relationships with stakeholders or publics. It is the management of communication between an organisation and its publics. PR is all about reputation and its main goal department is to enhance a company?s reputation. It is the result of what you say and what others say about you. It is used to gain trust and understanding an organisation and its various publics, such as employees, investors, local community. Therefore, communication, social and reputation are the best three words to describe PR. PR is not synonymous with publicity and media relations, because publicity or media relations is just one aspect of the diverse field of PR. PR evolved from a ?press agentry? function. But even though media remains very important, and PR today is about more than just mass media. ...read more.


PR can complement advertising and marketing but has its own identity as a profession. Consultancy, corporate, government and not-for profit are the four key practitioner categories. Marketing Communications (MPR) is one of the major areas of PR practice. MPR use PR strategies and techniques to achieve marketing objectives. Further major areas of PR practice are employee communications, investor and financial relations, community relations, government relations as well as issues and crisis management. The function of PR is to develop policies and products which, when exposed to various publics, will be well received; to develop programs to communicate the policies and products to publics that need to know in such a way that a good relationship is established and maintained; and to get planned results cost-effectively. The business world of today is extremely competitive. PR provide a service for the company by helping to give the public and the media a better understanding of how the company works. ...read more.


PR people seem to have been tarred with the image of constant partying and networking to find new contacts. The reality is usually long hours and hard work for anyone involved in PR. Skills necessary to work in the world of PR include a very high level of communication skills, written and verbal. The PR person must also be very adept at multitasking and time management. He or she may also have some form of media background or training in order to understand how the media and advertising work. Organizational and planning skills are also important in PR. The PR worker must also be able to cope very well under pressure. He or she must have the ability to cope with a barrage of questions from the media and the public. If a company comes under critical attack, it is the PR department who must take control of the situation. They must effectively answer the criticism and turn it around in order to protect the company?s reputation. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Business, Companies and Organisation, Activity section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Business, Companies and Organisation, Activity essays

  1. Human Resources Management

    Ford is globally formed it has its companies all over the world. So employing can be taken at global level that means more people can be employed from poor areas which can decrease the level of unemployment and also the competition form the rivals.

  2. Functional Areas

    Advertising * Customer enquiries * Prepare presentations * Promotional campaigns Customer Service They deal with complaints and enquiries which means they are told by customers what they are disappointed with. This means Customer Service can pass on this information to the other areas to improve the company.

  1. Functional Areas Report

    sending people to meetings the savings and convenience are generally considered an advantage. Written communication This can take many forms. Letters, memos, advertisements, reports and e-mail are example of written communication. * Letters - Tesco will use Letters to communicate with people and organisations outside the firm.

  2. Business Studies

    monitored and restricted by government legislation and tribunals Industrial markets: > Is where goods that are used as supplies in the production process are traded Intermediate markets: > Are commonly referred to as wholesalers > The sell products to retail businesses that have been produced by other organisations Consumer market:

  1. Tesco Research

    For example if statistics show at finance dept employed a couple of new members to the company, then the future plan will have to accommodate for the new recruits * To win public trust and customer loyalty. The public will always be expectant of TESCO's new move in the market and if they announce anything, it has to be accurate.

  2. English for business

    Profit maximisation may not be the only aim of a busines; in public companies there is a separation of ownership and control, so that directors and managers may run a company in their own interests. Business is the production,buying, and selling of goods and services.

  1. Ownership, Location and Aims and Objectives of Lex Transfleet and Express Diner

    This can attract more potential employees to work for Lex, by offering better salaries and training packages they will not lose their employees and their competitors will be losing out in employees. For example at Lex they give their employees training and they increase their salaries, the employees will be

  2. The Effects of Non-monetary Incentives on Employees

    m?nn?r. ?n ?mpl?y?? c?uld ?l?? p?ych?l?gic?lly l?w?r th? v?lu? ?f th? ?w?rd und?r c?rt?in c?nditi?n?. Much ?? ????p'? f?x c?nvinc?d him??lf th?t gr?p?? ju?t ?ut ?f hi? r??ch w?r? pr?b?bly ??ur, ?mpl?y??? th?t ?r? n?t lik?ly t? ??rn ?n ?w?rd m?y b? ?bl? t? t?ll th?m??lv?? th?t th? priz? i? n?t ?? v?lu?bl? ?? th?y b?li?v?d it t? b?

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work