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What products and services do you think are at Drayton Manor?

Extracts from this document...

Introduction

Section A Products, Services and Prices. What products and services do you think are at Drayton Manor? Intro- Drayton Manor Park is a theme park which has lots of different facilities and rides for their customers when visiting. Their target market is for all ages such as young youth and families. It is located off the M6 and M5 motorways. This makes it easy for Drayton Manors customer to reach from a large radius. The address for Drayton Manor is Coleshill Rd, Drayton Bassett, Tamworth, Staffordshire B78. The Sources I have used to find this image and address is http://maps.google.co.uk/maps?hl=en&tab=wl This is a table to show the products and services at Drayton Manor Park Products Services Food & Drink Toilets Souvenirs Car Park Tickets for Rides Guest Services Merchandise Website www.draytonmanorpark.co.uk The zoo Ride Supervisors This is offered to all customers and is located at the entrance of every ride. The Retail Outlets e.g. Sweets food souvenirs merchandise Disabled Facilities Disabled facilities are offered to disabled customers. This service needs to be included within their ticket and is found within the first aid section located by the entrance of Drayton Manor. Photographs Litter bins This service is located all over the park and is offered to all customers and is their for heath and safety reasons of Drayton Manor's customers. The Campsite First Aid First aid is offered to all customers and is located by the disabled facility which is located one at the entrance and by the refreshments within the theme park. The Banqueting Picnic Area's This service is offered to all customers within the food outlets section within the theme park. Sources for Drayton Manor The sources I have used to find out the different types of rides and the descriptions of them are from their website- www.draytonmanorco.uk. I have used this for descriptions and finding out information needed to add in this section. ...read more.

Middle

the products and services that have standard prices are the basic tickets prices eg �23 for Age 12 + , food, merchandise, photographs see table above all have fixed prices. Concessions/ discounts ? Concessions - reduced prices for OAPs (grandees). Disabled customers for example customers within wheelchairs, customers with crutches customers with disability with lights and loose vision at heights. These prices are stated above within the table noting disabled prices for Drayton Manor's customers. These prices are discounted. Discounts ? Percentage reduction of the fixed prices. These are used for pre - booked tickets, group and family tickets. The prices needed for this are noted within the table with different prices for different amounts of family members within the family visiting Drayton Manor. There is also including of if OAPs joining within the family which the customer has to pay extra for. Why concessions/ discounts? ? Drayton Manor Park Use them to attract a wide range of customers including OAPs; families, the disabled, school or college groups. Peak and off - peak ? The prices that change according to how busy the park is. ? Prices are higher at weekend and they are higher during school holidays for both the rides tickets and the caravan and camping. Quote from the table. Example, prices are lower the prices are lower when it is winter and not school holidays seeming less customers are able to visit Drayton Manor. ? DMP use the strategy to make most money when park is full. They know they will get lots of customers at the weekend and holidays so do not need to reduce prices. ? When the park is less busy they reduce the price to attract more customers this will help Drayton Manor's income and attract more customers that way because it's cheaper for them. Conclusion There is a variety of products within Drayton Manor because therefore their customers wouldn't have to go out of their way and find certain facilities within the Theme park. ...read more.

Conclusion

This is because Whittlebury Hall is near Silverstone. ? Whittlebury Hall uses this as an advantage to their pricing so they receive more money within these certain times. They don't get many customers within weekends because fewer customers have the time because its Whittlebury Halls business times such as within during the week. ? When Whittlebury Hall has less customers they reduce their prices to attract more customers. This is because then they can therefore receive more customers who can't come across enough money to use the facilities within Whittlebury Hall. Conclusion There are a variety of products within Whittlebury Hall, they make sure of this because then their customers won't have to go out of their way and find these certain products so they get offered and told about them before hand so they don't get annoyed by the bad service within Whittlebury Hall. I know this because when visiting Whittlebury Hall I experienced them showing around the premises before hand so I knew where everything was that I wanted to know about. Whittlebury Hall do this to make their customers more happy and give them the best advise they can offer their customers. They get trained to do so seeming Whittlebury Halls customers have great expectations for this seeming it is a four star hotel. I think Whittlebury Hall is a good place to be visited and used by customers because it is well presented by the quality in everything they do within all different services that they offer. The prices for everything within Whittlebury Hall is good because their customers are a high class of people and they expect with all the great services and facilities a high price. I think the prices are not so great for youth customers because they find it hard to have that much money but they use Whittlebury Hall's discounts and low prices at off beak times. ?? ?? ?? ?? Genevieve Kovacs 1 Genevieve Kovacs ...read more.

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