What products and services do you think are at Drayton Manor?

GCSE Business Studies

Genevieve Kovacs

Section A Products, Services and Prices.

What products and services do you think are at Drayton Manor?

Intro-

Drayton Manor Park is a theme park which has lots of different facilities and rides for their customers when visiting. Their target market is for all ages such as young youth and families. It is located off the M6 and M5 motorways. This makes it easy for Drayton Manors customer to reach from a large radius. The address for Drayton Manor is Coleshill Rd, Drayton Bassett, Tamworth, Staffordshire B78.

The Sources I have used to find this image and address is http://maps.google.co.uk/maps?hl=en&tab=wl

This is a table to show the products and services at Drayton Manor Park

Sources for Drayton Manor

The sources I have used to find out the different types of rides and the descriptions of them are from their website- . I have used this for descriptions and finding out information needed to add in this section. The other sources of information I received was from the Drayton Manor leaflet we received from our experience of visiting and using Drayton Manors facilities.

In this next section I am going to show details of each of the products and services this is all stated below-

There are various rides such as “Storm Force” Storm is a water ride based on a story of a lifeboat rescue. “Shockwave” Europe’s only standing up roller coaster. “Apocalypse” which is a free fall tower but you can also choose to sit down, stand up or either a floorless ride. In 2009 Drayton Manor will open a 4D cinema showing the film. “The Curse of Skull Rock”.

Storm Force

The storm force is a water ride which is based on a story of a lifeboat rescue. This ride is supported by a charity and accepts donations on site, this charity is called RNLI. This ride was opened in 1999 to replace the ageing flume. Stormforce 10 is the most popular ride in the park. The ride starts with a small drop into water and then followed by that there is a backwards drop and finally a large drop. For every ride there are photographs which are taken whilst on the ride, these photographs are sold and Drayton Manor give a donation towards the RNLI by this process Drayton Manor have produced £66,000 since the opening of the Stormforce ride. This donation gets divided between Drayton Manor the charity and is funded towards a lifeboat which is named “Drayton Manor” which is a rescue boat number 85 in the Atlantic.

Shockwave

The shockwave is a stand up roller coaster. This was built in 1994 by Intiman AG. Shockwave was created as a part of a two year £4 million project in 1993/1994 to build Splash Canyon along with Shockwave. Shockwave reaches 53mph and delivers up a 4g. These ride features of a lift hill up to 120 ft which is 37m, then followed by that the ride goes into an 80 ft drop which is 24m long and then goes into a medium loop followed by a Zero G roll, the ride then finishes off with a corkscrew. This ride is located in the Action Park within Drayton Manor next G Force.

Apocalypse

Apocalypse is a ride that is a 54m high freefall tower, this is 180 feet high. The free fall tower ride was built also by Intiman AG in 1999 and was opened to customer in the theme park in 2000. This ride was voted Britain’s Scariest ride. This ride has optional forms or seating for the customer on the ride, these include of Standing up or a Normal seating position. This is the only stand-up tower drop until 2005 when this ride opened in Port Aventura. The Apocalypse introduced a stand up floorless seating position which was introduced in 2002 this is known as the fifth element. The riders of this ride experience 4g as the ride decelerates after the falling 54m within the time of 4 minutes.

G-Force

G-Force is a steel roller coaster designed by a German company called Maurer Sőhne and was opened within Drayton Manor in 2005. This ride replaced the runaway train that used to be in the area previously this located within Drayton Manor within the Action Park area. G-Force is the second of its kind it was originally built within Germany in the Skyline Park called the sky wheel. The ride includes of starting with a short drop out of the station then leads on to a “Humpy Bumpy Lift” which is a 180 degree chain lift this is where the ride hangs upside down as the customers are lifted to 23m the ride drops which is called the camel hill then is followed by a loop and a new inversion which is known as the “Bent Cuban Eight” this was modeled on aerobics maneuvers. The G-Force riders experience a 4.3 g during its 385m long ride with speeds of up to 70km.h which is known as 43 mph.

Pandemonium

The Pandemonium is a swinging ride which is manufactured by Fabrai and was opened in 2004, the ride cost of £1,000,000 to create the ride. The ride had two large swinging cars that feature over the shoulder restrains and a large lap bar. The two cars on the ride swing progressively higher. In opposite directions until they swing right over 360 degrees at the height of 24.7m.

Maelstrom

The Maelstrom is a gyro swing ride from Intiman AG with 32 outward-facing seats on a circular gondola. The ride swings up to a maximum height of 22.5m at an angle of 96 to 120 degrees which goes up to 5rpm. The coastal village theme surrounds the ride, this tells the story that a Maelstrom has struck Drayton Manor. This includes of surf boards, a marine swept up with a shark pieced through it, and a hut that has been damaged. The Maelstrom ride cost £1,000,000 and was opened in April 2002 by the pop band Hear’ Say later was planned out of respect for the Queen Mother’s death.

Themed Areas

The themed areas in Drayton Manor they offer vary from the Aerial Park, Pirate cove, Fisherman’s Wharf and the Action Park. These areas within Drayton Manor include of the rides which are stated below-

The rides within the Aerial Park are the Apocalypse, which is Big Wheel, the other rides they provide the Flying Dutchman, Drunken Barrels, Wild West Shoot Out, Buffalo Coaster, Sombreros and Drayton Queen Boat.
The rides within the Pirate cove are called the Excalibur, other rides that are included in this theme are A Dragon’s Tale, Pirate adventure, Dodgems, Jolly Buccaneer and Pirate Raft Ride.
The rides within the Fisherman’s Wharf area are that the main ride within this theme is the Stormforce 10 ride; the other rides that are included are Polperro Express Railway, Carousel and the Bounty.
The main rides within the Action Park are the Shockwave and G-Force rides.

The Zoo

Within the zoo there are various food outlets and facilities there for Drayton Manor’s customers to use. The food outlets that are there to offer for the customers are Rainforest, Pizzeria, Snack Stop and a Picnic Area which Drayton Manor’s customers can use if brought lunch with them to the Theme park. The facilities that are offered to the customers are the Zoo Shop and Garden Centre which include of toilets for their customer. These are located within the Zoo area of Drayton Manor.

Drayton Manor have lots of animals within the area which consist of Small Mammal House, Retile House, Dinosaur Land, Parrot Walk, Discovery Centre, Meer Kats, Tigers, Chimps, Penguins, Monkeys, Owls, Cats which carry from big cats to wild cats. There is a Food preparation Nursery with a viewing area for the customers to view Drayton Manors animals getting fed.

Services

Gifts and Souvenirs

Within Drayton Manor there are lots of shops which offer their customers with gifts, souvenirs, clothing and lots more. Drayton Manor opens all these shops in different areas of the park because therefore their customers don’t have to go out of their way and look for these facilities. This also makes Drayton Manor’s income more because their customers wouldn’t go out of their way and find these gifts and souvenirs or not even everyone, will be looking for them but if Drayton Manor make sure that these are placed around the theme park ...

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Services

Gifts and Souvenirs

Within Drayton Manor there are lots of shops which offer their customers with gifts, souvenirs, clothing and lots more. Drayton Manor opens all these shops in different areas of the park because therefore their customers don’t have to go out of their way and look for these facilities. This also makes Drayton Manor’s income more because their customers wouldn’t go out of their way and find these gifts and souvenirs or not even everyone, will be looking for them but if Drayton Manor make sure that these are placed around the theme park customers would see something eye catching and visit this premises.

Within these areas listed below it will show all the shops that involve of gifts and souvenirs to sell to their customers.

Aerial Park

The Haunted Shop

This shop involves of souvenirs for their customers the kinds of souvenirs that are within this area are gifts and things such as teddy bears and key rings. This is offered to their customers to remind them of their spookiest ride, this shop you can buy photographs from the rides that Drayton Manor’s customers would like to purchase. This shop is open daily.

Palladium Shop

This shop sells lots of different sorts of merchandise and clothing for their customers these are stated below-

Hats
CD’s
Video’s
Books
Toys
Gifts
Novelties
Camera Film
Postcards

Central Plaza

Toy Shop

This shop sells toys of allsorts. This is good for toy lovers. This sop also include of souvenirs such as Camera film, postcards and some medical provisions… in this shop there are also lockers for Drayton Manor’s customers.

Fisherman’s Wharf

Dolphin Shop

This shop is located next to Storm Force 10. This shop includes souvenirs and gifts for customers. This shop also sell Macs to keep their customer dry within the wet rides seeming this Area within the park is mostly wet rides. The shop also offers camera film and postcards and lots more. The Dolphin Shop is open daily and all hours until the rides close and the park.

RNLI Shop

This shop sells lots of macs as well for their customers to stay dry of the duration of the wet rides. This shop is for the charity RNLI and all the money spent within this shop are given to the charity towards the Atlantic rescue boat which is linked to the ride “Storm Force”.

PHOTOGRAPHS –

This should include where you can buy photos of yourself and the cost of the photographs.

Food Outlets

Within Drayton Manor there are a variety of food outlets within different areas of the Theme park these are stated and in detail below.

Main entrance

First & Last

This is ideal for having when entering the Theme Park and exiting the Theme Park. Within this area of the Park the shops sell Coffee, Latte, Cappuccino, Snacks, Cakes, Sweets and cold drinks. This café offers their customers a seating area within the café and an outside section.

Peel Plaza

This Cafeteria is a self-service restaurant and Hot and Cold meals, Roast dishes, Fish and Chips, all day breakfast. They have daily specials such as a Salad Bar, Sandwiches, Snacks, Hot and Cold drinks. They offer children’s specials which are available within the Peel Plaza. This Cafeteria is air conditioned with conservatory and patio area. This Cafeteria has a seating limit of 300 customers.

Park Inn Bar

This is a licensed bar and patio area with a garden, this is ideal for the summer and only accessible by adults over the age of 18. This bar offers their customers bar snacks and the ideal bar drinks. This bar include of entertainment such as live bands in the summer.

Hamilton Restaurant

This restaurant offers their customers with a variety of foods and drinks. Which consist of carvery meals and children’s specials! This restaurant is capable of containing 170+ customers. This restaurant offers an outdoor patio area. This restaurant is available for wedding receptionists, private is corporate hire.

Aerial Park

Cedar Fish & Chips Restaurant

This restaurant is and eat in or take away kind. This restaurant includes of Fish & Chips, Pies, Sausages, Donor Specials, hot and cold drinks. This restaurant offer a children’s special which should be on the menu when given. The Restaurant is compatible of seating of 250 and patio area is included within. They offer special children’s entertainment with the animal cabaret show.

Boardwalk Café

This café includes of tea, coffee, drinks, snacks, and ices. This café offers good views of rides of the lake and the Drayton Manor Queen boat. This café includes of a patio and seats 70.

Coffee Stop

The café offers different sorts of coffee’s, espresso, cappuccino, latte, teas, cakes, sandwiches and cold drinks. This facility seats for 60+ including the patio area.

Pirate Cove

The pirate cove is a section which is located near the entrance central of the theme park and offers their customers beef burgers, chicken burgers, chips, children’s specials, ices, ice blasts, hot and cold drinks. This seats 200+ within the restaurant and on the patio seats 200.

Fisherman’s Wharf

Hornblower’s Ice creams

This food outlet only offers ice-creams and is mostly popular in the summer or on hot weather so only is open on sunny and warm days mostly everyday within the summer. This offers lots of soft ice creams, ice blasts and hot and cold drinks.

Trelawney’s Snack Stop

This facility is a snack stop which offers a great range of snacks, crisps, sweets, chocolate, candy floss, ice creams and cold drinks.

Action Park

Miner’s Chicken Diner

This facility offers chicken meals, chicken pieces. Their children’s specials are stated on their notice board and on the menu. They also offer curly fries, hot and cold drinks, ice blasts, donuts, ices and sweets. This facility seats over 200 seats which includes the patio section.

Maelstrom Roller Hot Dogs

This facility offers hot dogs to their customers and hot and cold drinks. It’s a take away facility so doesn’t seat anyone.

The Campsite

The campsite is located within the Drayton Manor premises on the edge of the park by the Drunken Barrels and the Apocalypse which is located nearby the Aerial Park area. This area has 75 pitches.

Prices for the Campsite

There are various things available at the campsite these are stated below-

Gold Course.
Coach Park.
Toilets.
Caravan section.
Dogs are welcome.
Showers.
Children’s Playground.
Chemical Disposal.
Laundry Room.
Washing up facilities.
The offer their customers with security on site.

There are other facilities nearby within a 3 mile radius from Drayton Manor’s Campsite. These are stated below-

Public House or Bar which is within a 1 mile radius.
Children’s Playground within a 1 mile radius.
Golf Course which is within a 1 miles radius.
Restaurant or Café which is located within a 1 mile radius.
Shops or Market which is located within a 1 mile radius.
Water sports which is located within 3 miles radius.

Banqueting and Conferencing

Drayton Manor offers not that much banqueting and conferencing. The mainly focus on theme park facilities that are being offered to families and the young youth. Although Drayton Manor do offer some sort of Banqueting and Conferencing such as Fair trade shows and exhibitions. Drayton Manor do offer one facility with Wedding receptionists, private is corporate hire. This restaurant is called the Hamilton Restaurant.

Prices for all Services

Prices for all Products and Tickets

Prices for School Groups

Groups of a minimum f 12 pupils age 4-16 in one vehicle 1 teacher free per 10 pupils.

Groups of a minimum or 12 pupils age 17+ in one vehicle. 1 lecture free per 10 pupils

Mini Coach groups (12-29 people in one vehicle)

Coach Groups (30+ people in vehicle)

Ticket Prices

The sources I have used to find out these prices are off the Drayton Manor Parks website this is I have used this information and put into tables which is stated above

Analysing of prices

Standard prices

these are fixed prices that have no discounts of concessions taken off them, they are the original prices without anything done to them.

the products and services that have standard prices are the basic tickets prices eg £23 for Age 12 + , food, merchandise, photographs see table above all have fixed prices.

Concessions/ discounts

Concessions – reduced prices for OAPs (grandees). Disabled customers for example customers within wheelchairs, customers with crutches customers with disability with lights and loose vision at heights. These prices are stated above within the table noting disabled prices for Drayton Manor’s customers. These prices are discounted.

Discounts

Percentage reduction of the fixed prices. These are used for pre – booked tickets, group and family tickets. The prices needed for this are noted within the table with different prices for different amounts of family members within the family visiting Drayton Manor. There is also including of if OAPs joining within the family which the customer has to pay extra for.

Why concessions/ discounts?

Drayton Manor Park Use them to attract a wide range of customers including OAPs; families, the disabled, school or college groups.

Peak and off – peak

The prices that change according to how busy the park is.

Prices are higher at weekend and they are higher during school holidays for both the rides tickets and the caravan and camping. Quote from the table. Example, prices are lower the prices are lower when it is winter and not school holidays seeming less customers are able to visit Drayton Manor.

DMP use the strategy to make most money when park is full. They know they will get lots of customers at the weekend and holidays so do not need to reduce prices.

When the park is less busy they reduce the price to attract more customers this will help Drayton Manor’s income and attract more customers that way because it’s cheaper for them.

Conclusion

There is a variety of products within Drayton Manor because therefore their customers wouldn’t have to go out of their way and find certain facilities within the Theme park. This could lead to unhappy customers. I think this is a good idea because Drayton manor will receive less unhappy customers. But I do think that there is a few to many gift shops and restaurants and food outlets.

Within Drayton manor there is a variety of services this is because they need different sorts of services because therefore if there is a problem or a health and safety problem Drayton manor need to have a facility for this and other facilities such as toilets, car park and many more. I think that Drayton Manor need to have more toilets surrounding the theme park seeming there is only 2 toilets within the them park area.

The prices are very suitable for Drayton Manor seeming the one ticket price includes of all prices such as including the zoo and all rides. The one think that I think Drayton Manor should do it make the prices a bit cheaper with their shops and food outlets seeming they are very expensive. So I think that the customers wouldn’t buy many of Drayton Manor’s products because of their prices.

Whittlebury

Introduction

Whittlebury hall is a 4 star hotel which is in the south of England within Northamptonshire Whittlebury Hall has a great amount of facilities such as a leisure club and function rooms. Whittlebury is located in the heart of rural Northamptonshire, it is just 10 minutes away from junction 15A or the

M1 motorway.

The sources I have used to find out this is the website - http://maps.google.co.uk/maps?hl=en&tab=wl

Accommodation

At Whittlebury Hall there are lots of different accommodations to stay at they have a standard bedroom, club rooms and suites.

There are either a standard room which you can choose to have a double bed room or single bed room, this room includes a traditional English breakfast and use of the leisure club facilities. The standard room facilities include colour television, satellite channels, trouser press, hairdryer, tea, and coffee tray and bathrobes. They also require a room suitable for wheelchair access.

All club rooms are non-smoking rooms for your comfort. The club rooms include luxurious bathroom amenities, bathrobe and slippers, a fruit platter, wine and water in the room and a daily turn down service. In this type of accommodation they include a full English breakfast, use of their leisure club facilities. The room facilities include a colour television, satellite channels, trouser press, hairdryer, tea and coffee tray and bathrobes. This kind of room also includes wheelchair access. In each room the option of your choice could be either a double bed or two single beds.

The suites offer a lounge area and dining area. The suites offer luxurious Molton Brown bathroom amenities, a bowl of fruit, fluffy bathrobes, slippers, wine and water. And daily you will receive a service with chocolates and sherry. They also have fantastic bathrooms and Jacuzzi baths. There is also a fully charged mini bar in the suites. The suites include a traditional English breakfast, use of the leisure club facilities. Room facilities include colour television, satellite channels, trouser press, hairdryer, tea and coffee tray.

Business

Their rooms

There are 14 principal management suites supported by 35 fully serviced syndicate rooms. 6 spacious meeting rooms, executive boardroom and 3 secluded private dining rooms. The management training rooms that I am mainly interested in are where whittlebury hall excels. Within these rooms there is a hall accommodating up to 400 relegates for meetings and with the ground floor access making it an excellent venue launches, exhibitions, product launches and corporate hospitality.

The chapel

This is the chapel the smallest room at whittlebury hall. This room has lots of different training rooms such as for example the smallest6 which is the chapel which holds 30 people when theatre layout, cabaret 18 people and lots of others such as U-shape, boardroom, classroom ect. The room is 8.11 x 6.53 metres, the total floor size is 52.96m2, and the ceiling height is 2.8 metres.

The brook lands

The brook lands exhibition lands exhibition hall which is the biggest training room. This exhibition is located on the Ground Floor with Ground Floor Access, the width 1.7m and height 2.6m. Please also note there is an additional Back Projection space of 4.5 depths.

Dimensions (metres)

Length (19)
Width (31.5)
Area (598.5)
Height (4.6)

Number of Delegates

Theatre (400)
Cabaret (300)
Lunch/Dinner (400)
Dinner Dance (350)

Syndicate Rooms

The smallest Room for Business Training is the Syndicate Room. Whittlebury have 22 Syndicate Rooms, 12 located on the ground floor and 10 on the first floor.

Dimensions (metres)

Room size (from 4.09 x 4.29 to 5.4 x 4.3)
Floor size (from 20.68 to 23.3)
Height (2.8 to 3.1)

Number of Delegates (people)

Boardroom (8)

Health spa & Leisure

At whittlebury hall they have a hair studio, spa and leisure club. These are very popular within the hotel. As well as their extensive Day Spa facilities, whittlebury hall is an ideal base to explore a host of attractions. They have Stowe Gardens which is one of their finest Georgian landscape gardens with lots of architecture, and also Warwick Castle with its great towers and ramparts. Whittlebury hall also include of a golf course which is greatly visited by customers mostly regular customers. The gold course had four 9 hole courses to challenge every level of handicap.

Hair Studio

Whittlebury’s hair studio have lots of qualified team of stylists will advise you. The studio offers a full range of services including head massage, hair extensions and full bridal service. They also have a good understanding that in today’s lifestyle and they also have very flexible working hours and late evenings to provide you with the best service. Members discount is 10% reduction Monday-Thursday.

Opening Hours
Monday, Tuesday, Wednesday: 9am - 6pm
Thursday & Friday: 9am - 7pm
Saturday: 9am - 6pm
Sunday: 10am - 3pm

Bank holidays: 10am - 4pm

They include:

Both genders
Colouring
Bridal hair
Perms
Straight perms
Hair treatments.

Leisure Club

Their customers can choose from four different individual membership types such as their leisure peak membership, their leisure peak-off membership and the corporate membership these different kinds of memberships are made so they will serve your needs and work better for you and will be worth all your money.

Children can access the swimming pool when accompanied by an adult during the following times only Saturday from 8-9am, 4pm-6pm and Sundays 10am- 12pm.

Leisure Club Peak Membership

This entitles the membership to be able to have full use of their leisure club facilities within whittlebury’s leisure club open hours.

Leisure Club Peak-off Membership

This membership includes of full use of their leisure club facilities and full use of their spa.

Corporate membership

This membership entitles full use of an individual to the spa and leisure club by paying a supplementary fee, details of which are available from the leisure club team.

THE LEISURE CLUB FACILITIES

Cybex™ Gymnasium
Body and Mind Studio
19 metre Pool with Bubble Jets
Sauna
Steam Room
Whirlpool Spa

THE DAY SPA FACILITIES

The Heat & Ice experiences provide body sensation as a result of different temperatures. Move through the treatments increasing your body's temperature before plunging into the Ice Cave to invigorate your body and your senses!

Aromatherapy Crystal Steam
Caldarium
Experience Showers
Foot Spas
Hydrotherapy Pool
Ice Cave
Roman Salt Steam
Samarium
Trepidation
Traditional Sauna

Restaurants

The restaurant within Whittlebury hall is known for their dinning facilities. Whittlebury Hall have three restaurants as well as a bar and café. All of their catering facilities located on the site are called after motor racing. Murrays is a very formal restaurant which offers their customers with a high quality cuisine. Astons is an informal restaurant that has a dress code of smart casual. The Bentley restaurant is an Italian styled restaurant and is said as a perfect meeting place for work colleagues and friends. The Silverstone bar is that main restaurant facility within Whittlebury Hall which offers their customers with enjoyable collection of motor racing memorabilia of the past and present. The terrace café is located next to the pool in the day spa facility. This is the facility that allows their customers to use the dress code within their bathrobes.

Customer service

The customer service within Whittlebury Hall expect their staff to provide their customers with an excellent service, they do this by approaching their customers with an appropriate communicating technique and presentation for example their appearance and approach towards the customers. Whittlebury Hall make sure that all their staff have this strength, they do this by having training days to provide their staff with everything they need to know and providing them with good ways of customer service. This is why Whittlebury Hall has a good strength and is known for the customer service towards customers. All staff needs to keep their customer service techniques at all times and always must be there to face a customer with excellent customer service.

Room service

Whittlebury Hall’s room service is located within the hotel and the rooms of Whittlebury Hall the things the staff offer their customers within the rooms of food and drinks throughout the night. All the customers that have use of the room facility and have a room are all required with room service. Whittlebury Hall’s customer service must have met to the highest possible standard.

Valet service

The valet service is a service that is similar to the room service but instead of food and drink they offer their customers with any service that they require of such as luggage getting taken to their rooms and is within their room when the customer gets to the location of their room. Having their clothing washed is also included within their valet service this procedure is followed by their clothing being dried and ironed. All the customers that have paid for a room within Whittlebury hall have full access of this service although this service gets added to their bull as the customer checks out.

Waiter service

The waiter service is a service where a waiter services food and drinks to their customers within the restaurant. For every customer Whittlebury hall make sure that each few customers have a waiter each, this is a good idea because therefore the customers don’t have to wait long for their food and drink they had ordered. Waiter service is located in all Whittlebury Hall’s restaurants and all the café’s and bars.

Silver service

The silver service within Whittlebury Hall is at its highest standard of table service for their customers. This is relevant to the style of the catering because the food is delivered to the table on a platter which will be held by waiter and served by the waiter by a fork and spoon. The silver service is found within the murrays restaurant as well as the conference facilities, this style of service would need to be pre-ordered and requested by the customer.

Prices

Conclusion

Whittlebury offer a variety of different Products that are all offered to their customers at a high quality. Whittlebury Hall’s products that they offer their customers with are very well presented and done, this I because they try and offer their customer with the best things they can get for each customer. Although I thought that for example the spa are mostly aimed for female but a few male products are there for them. The services that Whittlebury Hall offers their guests with are served with great quality such as the different kinds of services. With room service and reception, the training the staff has to do before even working within the premises of Whittlebury Hall. The prices within Whittlebury Hall are very expensive, but the prices that are offered towards the customers are accurate seeming Whittlebury Hall has such a great service and the hotel is a four star.

Analysing of prices

Standard prices

Whittlebury Hall has fixed cost prices that have all sorts of discounts within their facilities. Whittlebury Hall also offer vouchers for their customers, this encourages their customer to have use of their facilities.

Whittlebury Hall’s products and services that are not prices this is because some thing that are included within their customers requirements such as if they get a room within Whittlebury Hall there are services included such as room service and other would have to pay extra called a tab, but only if the customer requires extra refreshments of the duration of their visit.

Concessions/ discounts

Concessions- Whittlebury Hall reduce their prices for groups of customers and business reasons, they also have reduced prices for old age pensioner’s prices. (Grandees).

Whittlebury Hall have disabled customers such as having a disability within their customer being in wheelchairs, crutches. The prices for these are not any different to the other prices for customers without any disability.

Discounts

Whittlebury Hall have all sorts of discounts such as their prices drop within their off peak seasons they do this for more customer to visit their location and use of their facilities. Some parts of their facilities a have to be pre-booked because lots of customers want to use certain facilities within Whittlebury Hall.

Why concessions/ discounts?

Whittlebury Hall uses these discounts and concessions to attract lots of different customers such as families old youth customers and school or college groups for showing their facilities for their studies. By doing so they get more money towards the business and get more income.

Peak and off – peak

the prices within Whittlebury Hall change within how busy their facilities are, this is off peak time for them.

For Whittlebury Hall Peak time is holidays and prime business season which is during the week because the conferencing is used more because weekends are when business customers are off. The weekends are visited more by groups of people of customers visiting and using Whittlebury Halls facilities such as their spa and leisure club. Whittlebury Hall’s prices rise more within the working season and when Silverstone have their races because most of their customers within racing season use Whittlebury Hall’s facilities and hotel. This is because Whittlebury Hall is near Silverstone.

Whittlebury Hall uses this as an advantage to their pricing so they receive more money within these certain times. They don’t get many customers within weekends because fewer customers have the time because its Whittlebury Halls business times such as within during the week.

When Whittlebury Hall has less customers they reduce their prices to attract more customers. This is because then they can therefore receive more customers who can’t come across enough money to use the facilities within Whittlebury Hall.

Conclusion

There are a variety of products within Whittlebury Hall, they make sure of this because then their customers won’t have to go out of their way and find these certain products so they get offered and told about them before hand so they don’t get annoyed by the bad service within Whittlebury Hall. I know this because when visiting Whittlebury Hall I experienced them showing around the premises before hand so I knew where everything was that I wanted to know about. Whittlebury Hall do this to make their customers more happy and give them the best advise they can offer their customers. They get trained to do so seeming Whittlebury Halls customers have great expectations for this seeming it is a four star hotel.

I think Whittlebury Hall is a good place to be visited and used by customers because it is well presented by the quality in everything they do within all different services that they offer.

The prices for everything within Whittlebury Hall is good because their customers are a high class of people and they expect with all the great services and facilities a high price. I think the prices are not so great for youth customers because they find it hard to have that much money but they use Whittlebury Hall’s discounts and low prices at off beak times.

Genevieve Kovacs