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When running a driving school, around 70% of the customers will be young adults turned 17. The other 30% will be older adults who are

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Introduction

Gunner Pass 2 Describe the location of Gunner Pass 2 Identify the key customers and main competitors 4 Describe the current economic conditions and main environmental constraints of Gunner Pass 4 Identify how Gunner Pass competes with its main competitors, and is dealing with economic conditions and environmental constraints 4 Explain how the location of Gunner Pass is an advantage or disadvantage in dealing with these external influences 5 Judge how well Gunner Pass has responded to competition, economic conditions and environmental constraints. Judge whether the location of Gunner Pass has been an important factor in these responses 5 Cummins UK 5 Describe the location of Cummins 5 Identify the key customers and main competitors 7 Describe the current economic conditions and main environmental constrainsts of Cummins 8 Identify how Cummins competes with its main competitors, and is dealing with economic conditions and environmental constraints 8 Explain how the location of Cummins is an advantage or disadvatnage in dealing with these external influences 9 Judge how well Cummins has responded to competition, economic conditions and environmental contraints. Judge wether the location of each business has been an important factor in these responses 9 Gunner Pass Describe the location of Gunner Pass A good location for any business is vital. You might need to be right in the middle of the city, or you could be better off in an out of town Retail Park or Industrial Estate. To decide what location is best, businesses should think about: * Will we attract passing trade * Will we make regular trips to the bank or a postal depot * Will there be public transport links nearby Whatever option a business goes for, there will be disadvantages. An office in a rural setting might be relaxing, but could be awkward for staff or suppliers making deliveries. Being right in the middle of a city can be very convenient, but also more expensive. ...read more.

Middle

For example if he advertises that he is reducing polluting emmissions then it is likely his possible customers will give him a call and have lessons with Adrian. This can give him more customers and reduce the customers his competition is getting. This could also lead to the Adrian receiving an award for reducing the polluting emmissions into the atmosphere. He would proudly display the award on his car and leaflets etc. which is likely to attract more customers to do business with Adrian. He would also have a good reputation around the local community for being environmentaly aware, and also a good instructor. The location of Gunner Pass has not been an important factor. This is because Adrian travels to his customers using his car rather than them coming to him. However Adrian must be based in the local area, as he is, so he does not use extra fuel in getting to his customers. Cummins UK Describe the location of Cummins Cummins' have many worldwide locations spreading widely into each continent. The European and Central Area Headquarters are located at Iver in Buckinghamshire. The Global Headquarters are located in Columbus in Indiana (USA). A map to show the location of the Cummins plant in Daventry is shown below. The location of the Daventry plant is in a central position in the country and is close to motorways, train-stations, and an International Airport (Birmingham). This makes it ideal for products and materials to be delivered and distributed throughout the country and onto other countries. The majority of Cummins' employees are from Daventry. The unemployment level is 4.8% nationally, it is significantly lower in the Daventry district. The current unemployment rate in Northamptonshire is 1.7%. Before Cummins decided to set up a plant in Daventry they should have looked at the various aspects: � Does Daventry have the qualified and skilled employees that Cummins need? � Is the wage rate high in the Daventry area? � Do we need to be near our customers? ...read more.

Conclusion

As Cummins is spread across the world, with many locations it can only be an advantage. This is possible because different regions and continents have different laws and restrictions. For example in the USA it may only be possible for Cummins USA to produce so many products, as when they are made chemicals are released into the atmosphere. The USA may have certain laws on how much chemicals or polluting emmisons can be released per month. This can be applied on other parts of a business which can change in different countries. Judge how well Cummins has responded to competition, economic conditions and environmental contraints. Judge wether the location of each business has been an important factor in these responses When Cummins faces competition or a new competitive product in the market they will need to react in many ways. If possible they will get hold on the new product and asses it with their existing product. If the product is of the same genre or specification, then Cummins will possibly reduce the price of their product and advertise it more. Cummins generally compete well with rival competition. This is shown by the sales of their products which are in competition with other leading businesess. Environmental constraints have affected Cummins in many ways. Due to exchange rates Cummins have opened more branches and locations worldwide. This will help with the loss of profit which can be affected throughout the world. The location if Cummins in Daventry is in the United Kingdom. The UK has the world's fourth largest economy. The unemployment level is low compared to other European countries. The local economy of the Northamptonshire area is constantly high. The main reason for this is annual British Grand Prix held a Silverstone. That one event adds �40m into the regional economy. All these factors are catching for new or existing businesses wanting to move to the area. 1 Taken from www.cummins.com/eu/pages/en/whoweare/environment/environmental_mission.cfm ?? ?? ?? ?? David Holmes 1 ...read more.

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