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Why is Tesco so successful?

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Introduction

Why is Tesco so successful? Jack Cohen who originally owned and started the Tesco emperor, it was started 80 years ago on a market stall. He was the son of a Jewish sailor and often the war he started by buying 30 pounds worth of army surplus rations. He would reliable the cans and tins. The on his first day of selling this stock at the market he made a profit of one pound. After selling all of this he had made him self some money to work with. He used this money to buy goods under handily these were often goods, which other stores would not sell. Tesco as a name was formed when jack ha bought a large shipment of tea, in 1924. ...read more.

Middle

These pair often clashed over views as Critman was a businessman and Cohen was a market stall trader. Tesco then started their long running campaign to expand by buying up cheap chains of shop. He then owned 400 stores worldwide and had spent one million on this. He then also invited Lesley Port another son in law. Lesley soon stepped in to the roll and had many ideas of his own. He put forward an idea to create a non-food floor that would only sell items such as clothes and kitchen items. This was so successful that it promoted an idea to build a special designed "super market". The Tesco stores then started to reduce prices, this started other companies to take Tesco to court as they were in breach of the "retail price maintenance law"(this was were ...read more.

Conclusion

After a successful time the green shied stamps which cost the company 20000000 pounds they removed these from circulation and ploughed the money back in to the shops and reprised all the goods, this then caused a great deal of interest. All of this finally increased the turn over by 20% and bought Tesco's out of Trouble Jack then found another way to cot prices on his products by building spicily designed warehouses which supplies would not divulsive to but tescos would send out special lorries to collect the goods by doing this it would cut out the devilry costs. The management then looked at their shops and stores and so decided they were old fathomed and shady looking and were loosing our because of this. They then started to redesign the stores to their present specification. This all lead to what we know as Tesco's today ...read more.

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