• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month
Page
  1. 1
    1
  2. 2
    2
  3. 3
    3
  4. 4
    4
  5. 5
    5
  6. 6
    6
  7. 7
    7
  8. 8
    8
  9. 9
    9
  10. 10
    10
  11. 11
    11
  12. 12
    12
  13. 13
    13

Would it be a sound business proposition to open a cinema in Andover town centre?

Extracts from this document...

Introduction

GCSE Business Studies Module 2 Would it be a sound business proposition to open a cinema in Andover town centre? By Alan Tom Section 1 Would it be a sound business proposition to open a cinema in Andover town centre? The aim of this assignment is to find out whether it would be a sound business proposition to open a certain shop or business of my choice in Andover town centre. I will collect as much information as possible and then finally answer my title question. First I will decide what kind of business would work best in Andover town centre by analyzing the advantages and disadvantages of each. Then I will find out whether or not my chosen idea would be a sound business proposition using a variety of primary and secondary data collection methods, including surveys and internet research. * Primary research is research that was done by me, specifically for my assignment. * Secondary research is research done by other people that is useful to my assignment. I will then analyse my results, and use them to help me to make a conclusion. * I will also need to consider the location of my proposed business, as this is a very important factor - a shop on a back alley will have less turnover than one on the high street but will also have lower rent, for example. * Competition is also an important factor in location - locating your business next door to a similar business might get more people through the door, but it might also force you to lower your prices in order to compete. * There is also the issue of promotion and advertising - it is expensive, but it can be essential to a successful business. ...read more.

Middle

How old are you? 0-10 11-20 21-35 36+ 3. Have you ever been to a cinema? Yes / No 4. If so what was it called? Vue 5. What would you like to see at a cinema? Death Race 6. Would you Buy food like popcorn at a cinema? Yes / No 7. How long would you like to go to the cinema for? 0-30m 30-1h 1-2h 2h+ 8. How would you like to be seated? Curved / straight 9. What do you like about cinemas? The atmosphere when watching a film 10. How many different cinemas have you been to? 0-2 3-5 6-10 10+ Graphs and charts What sex are you? This graph shows that the Majority of people that go to a cinema are male but there is not much difference between male and female so it also shows that both genders would go to a cinema. How old are you? This graph shows the ages of the people who returned the questionnaire. It also shows that most people aged 11-20 are most interested in going to the cinema. Also that people aged 31+ are least likely to go to the cinema or to return a questionnaire but there is still a high percentage of people. Have you ever been to a cinema? This graph shows that the Majority of people say that they have been to a cinema before at some time in there life. This proves that there may be a market for a cinema in Andover town centre. Would you Buy food like popcorn at a cinema? This graph shows that the Majority of people say that they would buy food at the cinema. ...read more.

Conclusion

In section three, four and five, I collected, presented and analysed my data. These sections showed me that there is a market for a cinema in Andover -more than half of the people interviewed in Andover town centre have gone to a cinema some time in there life. I also found from these sections that a lot of people go to the cinema regularly. In conclusion, on the basis of all of the detailed analysis documented in this document, I can confidently say that opening a cinema in Andover town centre can be a sound business proposition. There is a good location available, and there is a market for a cinema. On the basis of section two I have decided that my business will be a franchise, a cinema and located in a premise formerly used as a Sainsbury's store. On the basis of section three, four and five I have decided that my business needs to market its products as both gifts and products for personal use, which I should mostly stock films and food, and that my window displays should be aimed at every one. This is because: * In question 3 (Have you ever been to a cinema?) the majority of people said yes then no. * In question 6 (Would you Buy food like popcorn at a cinema?) the majority of people said yes * In question 1, when I asked people what sex they are, there was an even spread between male and female, my survey was conducted out side the proposed location of my business. On the basis of section six, I have confirmed my choice of location, and decided on a marketing strategy. On the basis of this entire document, I have decided that opening a business in Andover town centre can be a sound business proposition, and how best to approach this. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Case Studies section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Case Studies essays

  1. unit 8 business online p1

    Many UK businesses own the domain name ending with.com and .co.uk (and possibly.net as well) - and may even register common misspellings of their name so that anyone entering these will be automatically redirected to the main site. British Gas has gone one further and registered www.house.co.uk as well as their own name.

  2. Would the opening of a fast food restaurant on Riddy lane (Luton) represent a ...

    Also you need to know what products the rival businesses are selling because if you sell the same product as a rival business it will be hard to attract customers to you as they are used to the service they are currently receiving from the rival business.

  1. EVALUATE THE EFFECTIVENESS OF APPLES APPLICATION OF THE MARKETING MIX WITHIN THE UK MARKET

    The Apple iPod is one of Apples biggest products so the promotion of it would be very important. Apple again have impressed their consumers with their advertising schemes. The advertising which is done on TV is very stylish and enjoyable to watch and I think it represents the IPhone very well.

  2. MAZDA CARS IMC PLAN

    ?ur ?v?nt sp?ns?rship f?r th? pub night w? will b? h?ving. W? will ?ls? d?liv?r th? m?ss?g? thr?ugh th? sch??l's n?wsp?p?rs ?nd w?bsit?s t? l?t th? public kn?w th?t w? ?r? c?ming t? th? ?r?? (Clow & Baack, 2002, pp 23-178).

  1. Free essay

    Target Markets at Whittlebury Hall Hotel

    Families would be much more interested in Drayton Manor because of Drayton Manor's Thomas Land and Zoo. This is a good idea for Drayton Manor to offer because they are reaching out to other kinds of markets with a bit more income and more interest and may end out being

  2. Strengths & weaknesses of a business idea. Research for a new electronics shop.

    weekly offers like BOGOF * To design a new unique layout for store every month * Make sure every customer always leaves the store happier when they came in 4th aim-To be environmental friendly * Design standard size printed items to minimize paper offcuts.

  1. Task 4: What is the most important factor for generating repeat purchase at the ...

    Using my research I have made this conclusion based on what the customers of the school?s canteen thought was the least important factor when it comes to generating repeat purchase. Coming to my conclusion wasn?t as easy as I thought; this is because the research that I had gathered before

  2. Primark and Blockbuster Describe the main aims and objectives of the business and the ...

    So in west Ealing there is only one blockbuster, none in Ealing Broadway and other towns. So they need to extend their store to further reaches. Blockbuster placing of their stores in fact done great for them, because whenever you enter west Ealing that is the first store you see.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work