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Would it be a sound business proposition to open a cinema in Andover town centre?

Extracts from this document...

Introduction

GCSE Business Studies Module 2 Would it be a sound business proposition to open a cinema in Andover town centre? By Alan Tom Section 1 Would it be a sound business proposition to open a cinema in Andover town centre? The aim of this assignment is to find out whether it would be a sound business proposition to open a certain shop or business of my choice in Andover town centre. I will collect as much information as possible and then finally answer my title question. First I will decide what kind of business would work best in Andover town centre by analyzing the advantages and disadvantages of each. Then I will find out whether or not my chosen idea would be a sound business proposition using a variety of primary and secondary data collection methods, including surveys and internet research. * Primary research is research that was done by me, specifically for my assignment. * Secondary research is research done by other people that is useful to my assignment. I will then analyse my results, and use them to help me to make a conclusion. * I will also need to consider the location of my proposed business, as this is a very important factor - a shop on a back alley will have less turnover than one on the high street but will also have lower rent, for example. * Competition is also an important factor in location - locating your business next door to a similar business might get more people through the door, but it might also force you to lower your prices in order to compete. * There is also the issue of promotion and advertising - it is expensive, but it can be essential to a successful business. ...read more.

Middle

How old are you? 0-10 11-20 21-35 36+ 3. Have you ever been to a cinema? Yes / No 4. If so what was it called? Vue 5. What would you like to see at a cinema? Death Race 6. Would you Buy food like popcorn at a cinema? Yes / No 7. How long would you like to go to the cinema for? 0-30m 30-1h 1-2h 2h+ 8. How would you like to be seated? Curved / straight 9. What do you like about cinemas? The atmosphere when watching a film 10. How many different cinemas have you been to? 0-2 3-5 6-10 10+ Graphs and charts What sex are you? This graph shows that the Majority of people that go to a cinema are male but there is not much difference between male and female so it also shows that both genders would go to a cinema. How old are you? This graph shows the ages of the people who returned the questionnaire. It also shows that most people aged 11-20 are most interested in going to the cinema. Also that people aged 31+ are least likely to go to the cinema or to return a questionnaire but there is still a high percentage of people. Have you ever been to a cinema? This graph shows that the Majority of people say that they have been to a cinema before at some time in there life. This proves that there may be a market for a cinema in Andover town centre. Would you Buy food like popcorn at a cinema? This graph shows that the Majority of people say that they would buy food at the cinema. ...read more.

Conclusion

In section three, four and five, I collected, presented and analysed my data. These sections showed me that there is a market for a cinema in Andover -more than half of the people interviewed in Andover town centre have gone to a cinema some time in there life. I also found from these sections that a lot of people go to the cinema regularly. In conclusion, on the basis of all of the detailed analysis documented in this document, I can confidently say that opening a cinema in Andover town centre can be a sound business proposition. There is a good location available, and there is a market for a cinema. On the basis of section two I have decided that my business will be a franchise, a cinema and located in a premise formerly used as a Sainsbury's store. On the basis of section three, four and five I have decided that my business needs to market its products as both gifts and products for personal use, which I should mostly stock films and food, and that my window displays should be aimed at every one. This is because: * In question 3 (Have you ever been to a cinema?) the majority of people said yes then no. * In question 6 (Would you Buy food like popcorn at a cinema?) the majority of people said yes * In question 1, when I asked people what sex they are, there was an even spread between male and female, my survey was conducted out side the proposed location of my business. On the basis of section six, I have confirmed my choice of location, and decided on a marketing strategy. On the basis of this entire document, I have decided that opening a business in Andover town centre can be a sound business proposition, and how best to approach this. ...read more.

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