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A new branch of a major Chinese take away, Wok In, is opening in a local high street. You have been asked to develop design ideas for a range of fast food packaging to be used in the take away.

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Introduction

GCSE Graphics Coursework A new branch of a major Chinese take away, Wok In, is opening in a local high street. You have been asked to develop design ideas for a range of fast food packaging to be used in the take away. The packaging should be suitable for the food, which it shall contain. You will also need to design the surface graphics for the packaging, but costs should be kept in mind. This must include the name of the take away and all other necessary information about the products contained in the package. An outline of the printing and package production processes will also be needed, together with the cost implication for the potential lengths of production run. Aspects such as costs, materials and quality of the packaging should be taken into account. You have also been asked to produce a menu, a bag to carry the food away in and a wrapper for a pair of chopsticks, to go alongside the food packaging. All of these should display a version of the logo and the name of the take away, which you will also need to design. Information about the printing and packaging processes and the costs involved should be given along with appropriate safety and environmental issues. Branch- A local division of a large business Major- Important, large, serious, significant Take away- Food sold for consumption away from the premises Range- Variation Fast food- Food, such as hamburgers, prepared and served very quickly Packaging- A wrapping or container for the food Suitable- Appropriate Surface graphics- Diagrams, graph etc. on top of the packaging Printing- Reproducing text or pictures by pressing ink onto paper etc. Package production processes- Method of making the box/container in which the food will be placed Costs- Amount of money required Materials- Substance of which a thing is made Quality- Specified amount Safety issues- Factors concerning the well being of the users. ...read more.

Middle

from printing ink is dry Low cost scuffing Can be applied on the printing press UV Varnishing A heat-cured coating Increases durability Does not add any Half the cost of which uses ultra violet Provides high-gloss finish strength to the product laminating light Can be applied at the Enhances magazine and same time as printing book covers Laminating Cartons, special brochures Increases durability Expensive Twice the cost of and company reports, menus Provides high-gloss finish Can peel and blister varnishing Embossing Special effects for packaging, Attractive, enhances graphic Expensive process Doubles initial business cards, etc. designs requiring special tooling print cost Red, blue and yellow are known as primary colours. They cannot be made by mixing any other colours together. Secondary colours are green, purple and orange, which are produced by mixing the primaries together. If you mix a primary colour with a secondary colour you will create a tertiary colour. Complimentary colours are those which are opposite each other on the colour wheel, for example blue and orange. These colours create contrast, while colours which are close to each other on the wheel create harmony. The actual colour, such as red or green, is described as the hue. The hue can be changed by adding white to lighten (a tone) or black to darken it (a shade). The red, yellows and oranges are on one side of the colour wheel and are known as 'warm' colours, while the blues and greens opposite are 'cold' colours. Colours can be used to create harmony and contrast. Colour is always affected by light and texture. 100% 0% Modern colour printing uses dots of the three primary colours (yellow, magenta and cyan) to create a full range of colours when mixed together on the page. These are known as process colours. Different colours are more suited to different types of products and services. * Red is often used to whet the appetite and to sell fast food * Orange suggests power and is used for strong cleaners, health foods and drinks * Yellow represents long life (i.e. ...read more.

Conclusion

The main colours associated with China are red, black and gold. From my research on colour, I found out that the colour red is often used to whet the appetite and to sell fast food. Therefore, my packaging will be more attractive and eye-catching if I use this hue on my final products. I will also have to consider ergonomics and anthropometrics within my project, as these will apply to fast food packaging. I also sent a letter of enquiry to McDonald's and I received an information pack, which includes information about how social responsibilities e.g. environmental affairs and the community have to be taken into consideration. The information pack also contains information regarding recycling, litter control, health and safety and quality/ standards. The information pack is very useful as McDonalds is a worldwide business and all the aspects mentioned above, and many more, have obviously had to be taken into account. I can use this information within my own project and as all aspects do not apply I will use as much of the information provided as I can. I have also analysed existing products. I looked at existing bags, menus, packaging boxes and chopstick wrappers. From the existing menus I analysed I found that they were mostly A4 in size. I have talked about their main features and from this I will now be able to extract attractive/ eye-catching aspects from each of the different products, which I can then use when making my own. I have also found out that the most effective construction method to use for my packaging would either be PVA glue or double-sided sticky tape because they are cheap and are good for lightweight objects. I will also incorporate a tab to assemble the boxes so that they can be stacked and then only assembled when they are needed. I feel that I have fully researched into aspects which are involved within my project. From my research I can now consider including these aspects within my own products and making them fulfil the users' needs i.e. ...read more.

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