A new branch of a major Chinese take away, Wok In, is opening in a local high street. You have been asked to develop design ideas for a range of fast food packaging to be used in the take away.

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GCSE Graphics Coursework

A new branch of a major Chinese take away, Wok In, is opening in a local high street. You have been asked to develop design ideas for a range of fast food packaging to be used in the take away. The packaging should be suitable for the food, which it shall contain.

You will also need to design the surface graphics for the packaging, but costs should be kept in mind. This must include the name of the take away and all other necessary information about the products contained in the package.

An outline of the printing and package production processes will also be needed, together with the cost implication for the potential lengths of production run. Aspects such as costs, materials and quality of the packaging should be taken into account.

You have also been asked to produce a menu, a bag to carry the food away in and a wrapper for a pair of chopsticks, to go alongside the food packaging. All of these should display a version of the logo and the name of the take away, which you will also need to design. Information about the printing and packaging processes and the costs involved should be given along with appropriate safety and environmental issues.

Branch- A local division of a large business

Major- Important, large, serious, significant

Take away- Food sold for consumption away from the premises

Range- Variation

Fast food- Food, such as hamburgers, prepared and served very quickly

Packaging- A wrapping or container for the food

Suitable- Appropriate

Surface graphics- Diagrams, graph etc. on top of the packaging

Printing- Reproducing text or pictures by pressing ink onto paper etc.

Package production processes- Method of making the box/container in which the food will be placed

Costs- Amount of money required

Materials- Substance of which a thing is made

Quality- Specified amount

Safety issues- Factors concerning the well being of the users.

Environmental issues- Factors insuring the products are not harmful to the natural surroundings.

As part of my research, I am going to do a questionnaire to find out more about what type of packaging people prefer. I will then produce bar charts, pie charts etc. to present my results. From the results I will be able to clearly see what the public would like and hence I will be able to make my packaging suitable by fulfilling outcomes desired by the public. I am going to take photographs of existing packaging products and I will analyse existing bags, menus and packaging boxes to see what aspects I will also need to consider when producing my own products. I am also going to visit take aways and ask experts about the packaging they use and why.

        I will look at suitable materials that I can use for my packaging and the different finishes. I will do my research by using the Internet, visiting the library and looking through books and by visiting take aways.

        I am also going to look at and research about colour, typography, different printing methods and other factors such as ergonomics and anthropometrics. I will also have to invent a logo for the take away. I am going to make:

  • a bag (for the food to be carried in),
  • a menu
  • a wrapper for the chopsticks,
  • and at least two different packaging boxes.

I also intend to research about chopsticks as I am going to design a wrapper for a pair of chopsticks. My research will also include a letter of inquiry, which I will send to an existing take away to find out about the different packaging they use and why. Any information provided by the company will help me when designing and producing my own packaging.

Finally, I will analyse construction methods, box shapes and nets suitable for take away packaging. I will also look at the different ways to close the packaging box, as the boxes will arrive at different take aways with only one side glued together, and the box should then be easily constructible by using a locking mechanism to quickly connect the box into shape.

There is a wide range of different materials to choose from. I have researched on a few of those materials and have identified their applications and characteristics in the table below:

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Paper

Plastics

There are two different types of plastics:

  1. Thermoplastics
  2. Thermosetting plastics

Thermoplastics:

  • Are recyclable
  • They don’t resist heat
  • They are easily formed into shapes
  • A moulded shape can be reheated and it will return to its original state- the material is known as having plastic memory.
  • Examples of thermoplastics: acrylic, ABS, polystyrene and polythene

Thermosetting plastics:

  • Are non-recyclable
  • Resist heat and fire
  • These types of plastics undergo a chemical change when heated to become hard and rigid
  • Examples of thermosetting ...

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