English Advertising - Production Meeting

"Well allow me to introduce the future of kebab meats, the stuff that every take-away enthusiast has been waiting for..............Diet Doner!!"

At this point, a plate of steaming Diet Doner meat and a plate of steaming normal doner meat is placed on the table in front of the group of testers. They cannot tell which is which. The two plates are labelled A and B.

"Go ahead, take a chunk of the latest development in take-aways! We've gone to every measure to make sure it tastes better than your normal, grease-layered lamb meat. The only difference is that this meat contains almost no fat whatsoever and combines a delicate balance of herbs and spices with only the finest lamb meat to make even the most addicted kebab fan feel good about himself. We've tested and tried this meat for months in the country's most efficient food and technology labs to bring you more than just a tasty meat - a low fat, easy-to-eat meat! Its been scientifically proven by a long list of established experts to drastically improve weight-loss immediately. Here I have three statements and conclusions from Dr. Harold Tyler MODE THW, Dr. Jane Marie and Dr. Ralph Lorenzo MED that outline the results from our tests."

At this point the papers are passed around to each member of the group as they chew their pieces of Diet Doner.

"So which plate do you like the most? Is it A or B? Well if your answer is B then you are among the majority of people questioned who rate Diet Doner meat over the ordinary lamb meat!"

The group look at each other with surprise.

"Now can you imagine the relief of the millions of kebab addicts out there who have been waiting for this for many years? Can you imagine the positive impact this product will have on their lives? Not only is this meat healthier and tastier, it is also much cheaper to produce, so it is cheaper to buy! So lets examine the advantages Diet Doner meat has over ordinary doner meat!"

"Advantage number 1 - Diet Doner provides a fat-free, healthy take-away meal!"

"Advantage number 2 - Diet Doner has been scientifically proven to encourage weight-loss!"

"Advantage number 3 - 9 in 10 people claim that Diet Doner meat is much tastier than even the best normal doner meat!"

"Advantage number 4 - Diet Doner costs up to 40% less than ordinary lamb doner meat!"

"And what are the disadvantages? There are none! Diet Doner IS the perfect substitute for the fatty, greasy lamb doner meat that fills the gut of each kebab fan every Saturday night! It can be distributed anywhere at anytime, so why not give us a call or send us an e-mail when you've realised that you need this product to succeed in the kebabish industry?!"

Sheets are handed out with price lists and a phone number on it.

"We can guarantee that your business will grow with the addition of Diet Doner meat, or you get quadruple your money back! Just go away and think about your future as a kebabish - then think Diet Doner!"