Evaluation for cake bases

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Evaluation

In this project my aim was to produce a gift cake that could be mass produced and sold in a supermarket, in order to do this I had to research novelty cakes that are currently been sold in supermarkets. From the research I found that the target audience were usually children and occasionally adults. The most commonly used cake base was Madeira sponge, and buttercream and jam where used as an adhesive. I also found that the cake shapes were usually simple shapes e.g. circular, square, and rectangular. The novelty cakes were mainly covered and decorated in fondant icing. Serving size for the gift cakes were normally 12 servings. The information I collected helped me to produce my gift cake because it gave me a guideline and indication of what my gift cake should be similar to.  In class we then researched different cake bases, so we could find the best to fit our needs, in the test the Madeira sponge best fit our requirements because it was the strongest base out of the ones we tested, it also had the longest shelf life. The flavour and texture of the cake were appropriate for my cake base.  From the research above I wrote a design specification stating what my cake should be similar to.

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  In my design specification I decided my cake to be a Christmas theme; I chose to target my novelty cake at children. The decoration on my novelty cake was based on flat relief because if the cake were to be mass produced it would be difficult to manufacture 3D models, I made the decision to use fondant icing to cover and decorate my cake because I a lot more manageable then royal icing. The design I chose to use for the decoration on my gift cake fitted my specification of the Christmas theme and aiming it at children ...

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