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For my shop front to be successful and acquire the requirements of customers I have been doing various relevant researches. This research can now be put together and analysed to obtain answers and hopefully a successful shop.

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Introduction

For my shop front to be successful and acquire the requirements of customers I have been doing various relevant researches. This research can now be put together and analysed to obtain answers and hopefully a successful shop. When researching materials i had to think about the costs as well as the practical side. Although the shop hasn't been doing to well the financial side is secure and the owner is willing to invest in the shop front to boost future sales and attract more customers. I researched various materials for the shop. When analysing the materials a had to think about the following questions: Where will it be used? The shop will be in a high street and therefore will have to be made from materials that can resist bad weather. As I am only making a prototype i will use alternative materials to the ones required for the actual real size product. I will state the alternative materials being used. I researched materials such as foam for my prototype but which I would not use fro the real model as it is not strong enough and also not waterproof. ...read more.

Middle

I know a main need for the shop would be glass as it would be full of the cars so therefore the glass would need to project to cars inside. For the prototype I could use plastic instead of glass. From researching materials I have gained relevant ideas to help me with designing. In my design brief I stated I would be adding a theme to the shop to make it more interesting. When researching into themes I looked for specific themes that linked well with the classic cars. The theme that stood out to me the most was the idea of an American diner. I felt this idea is already associated with classic cars so therefore would work well and create a fun concept and eye-catching design. I also created a mood board of different themes to see what ideas worked well visually. I want to shop front to be simple and sleek but at the same time striking and attractive. My mood boards assisted me to see the different moods created. ...read more.

Conclusion

I undertook an appropriate survey to identify and evaluate the customers needs so I could fulfill there requirements. The survey allowed me to find out what people like or dislike. I also obtained features that the customers would like to see in the new design. For example: From my questionnaire I can see that 168% of the people that I interviewed had a preference for a bright looking shop. The survey was a main asset in helping me generate appropriate ideas for the shop front as I was able to obtain customers views which is extremely important. I wrote to companies about existing shop front details although I did not receive and information no shop fronts. The company that replied could only send me information on the chocolate 'Poppets'. By looking at the change in design I was able to see how updated versions can improve the amount of customers vastly. The Internet was very useful in helping me find information on .............................. etc. Having completed all of this research I now am in a better position to decide what features my product will have. ...read more.

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