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# Graphic Design : Producing a Graphic Product

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Introduction

Graphic Design : Producing a Graphic Product Intro I am a graphic designer and in this case study I am going to describe and explain the processes involved when a client asks me to mass-produce a graphic product. During the case study I will be covering the following topics: * One off, batch and mass production * Cost and availability of materials * Systems and control (example: lithography) * Cost of systems * Input-process-output * Quality control One-off If I was to design and make a one-off graphic product, such as a special 100th birthday card for the pope: Labour: Designing- no. of hours x hourly rate. E.g. If it took me 2 hours to design and make card and I was paid �20 an hour, 2 x 20 = �20 Materials: Paper, ink, embossing etc. E.g. �4 Sundries: Phone calls, faxes, postal costs, etc. �1 Total cost - �25 Cost per unit - �25 Batch For example, if I was making a batch of 25 'Good luck' cards for the British Olympic swimming squad. Labour: Designing, no. of hours x hourly rate E.g. 2 x �20 = �20 Materials: Coloured paper, ink, etc.�6 Sundries: Phone calls, faxes, postal costs E.g. �4 Digital Photocopying: 25 items x 10p = �2.50 Total - �32.50 Cost per unit - �1.50 Mass For example, if I mass-produced 100,000 Easter cards for Bastins: Labour: Designing. ...read more.

Middle

Designing a system is useful to ensure the process will operate successfully as the processes of the system change. All systems have inputs and outputs; the main purpose of a system is to change or transform the inputs into outputs. For different products the outputs and inputs will usually differ too. Most processes (or transformations) are used to maintain the balance of the system, or to improve the quality and quantity of the outputs. Feedback and Control When working with systems in a graphic project you might discover that the quantity and quality of the outputs are unsatisfactory, for example, lack of profit or a printing fault. If this occurs it is possible to change the inputs of processes of the original system, this is known as feedback. Control is the way which the inputs or processes are changed. To judge how well a system has performed you can see how well it transforms the inputs and outputs and how successful the final product is judging from the outputs. Examples of systems In the printing process of a system, these are the 4 colours used: Optical mixing is using little dots of colour to create different shades and varieties. For example, the more black dots you add the darker the colour gets and if you put yellow and red dots together the result will be a orange colour. ...read more.

Conclusion

The aim of quality control is to insure 'zero defects' to prevent the failure of any machine. I can use the above diagram of a system in connection with the input-process-output system for my birthday card for the pope. The inputs would be me purchasing the ink, card/paper, designing the card and bearing in mind who the product is for, to meet the pope's requirements. I would then print off a single copy of the card, checking if it came out flawless with no printing mistakes, and if there were any errors I would change these and improve the product. The output would be the final printed card, and hopefully the pope being thrilled with my effort and giving me an invite to his birthday bash. With a mass produced product, like me supplying 100,000 Easter cards for Bastins, the inputs would be me organizing a meeting with a manager from the store to discuss the requirements they desire for the card. I would have to purchase a bulk order of card and ink and hire employees at a printing factory to reproduce the amount of copies specified by the manager. The process of offset litho will take place at the factory; I would check the quality of the print and make any changes if necessary. The output would be Bastins being satisfied with the cards and the employees and I being paid. ...read more.

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