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Having established that the best medium to advertise and raise awareness of my mother's salon is a leaflet. I decided to carry out a questionnaire and an interview for my research method due to the fact that I believe

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Introduction

Having established that the best medium to advertise and raise awareness of my mother's salon is a leaflet. I decided to carry out a questionnaire and an interview for my research method due to the fact that I believe that these two options would provide me with the best possible understanding of where I should be heading in order to design and make this artefact. I conducted a one to one interview with my mother because she is the owner of the company and I needed to find out how she wants her business to be publicised. This would enable me to ask in depth questions, which I could set as criteria for the leaflet. I designed a set of 18 questions that inquired her about the layout, size, style, material and the specific purposes she wanted the upcoming leaflet to serve. I also produced different samples of font, colour scheme and a rage of graphics for the interview, which helped to gain a clearer understanding of her needs. ...read more.

Middle

These were divided and given to 25 of my mother's existing customers and 25 to her potential customers. I specifically identified these groups due to the reason that they are the audiences I need to aim my leaflet toward. By dividing the questionnaire between the two groups I was able to collect two outlooks from my target audiences. From my interviews my mother informed me that the majority of her customers are 25 and over. This is due to the fact that they have disposable income. The result also showed that only 67% people would pick up a salon leaflet when it comes through their letter box due to the lack of presentation of the leaflet. This clearly indicated to me that in order to design my leaflet to have the right effect I would have to spend a considerable amount of time on its appearance. My questionnaire also showed me that people considered a company that has a logo looked more established then the companies that didn't. ...read more.

Conclusion

Colours that are used in the leaflet are mostly primary colours like blue, red, green, white and black. These colours denote professionalism therefore people would be more willing to look at the leaflet. It is vital to choose the right colour as each Individual colour carries a mythology, for example the colour 'red' is usually associated with blood, flame and considered to be very strong. Whereas 'blue' is the colour of a clear summer sky, which it gives out a sense of happiness. All of the leaflets were produced out of glossy card so that the artefact would stay in its original condition for longer and the price guide were separated into gender sections. By doing this, it would signify that we took consideration while designing the artefact to provide a greater convenience for the customers when viewing. Everyone I questioned agreed that the quality of the leaflet reflected the quality of the salon. Therefore it is crucial for me to produce and advertise the leaflet in the right way so that every criteria is met. ...read more.

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