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I will look at six existing products which are already available and evaluate how the consumer is informed about what ingredients it contains, I will also evaluate the accuracy of the information about how to store, reheat and serve the product.

Extracts from this document...

Introduction

I will look at six existing products which are already available and evaluate how the consumer is informed about what ingredients it contains, I will also evaluate the accuracy of the information about how to store, reheat and serve the product. I will assess how well the packaging meets the need for cost, appeal, ease of preparation, nutrients, packaging, labelling and existing packaging. The key points I will consider is: * The target the group it is aimed at. * Evidence from research on what people want * Design Brief and the need- what is needed by target group * Legal requirements regarding packaging and labelling. I will be looking at what the expectations are of the product, the way in which the product is manufactured and promoted to the consumer and whether it is topical. Beef Curry with Rice This is an example of an existing foreign product which is available at a supermarket called Iceland. 1. The weight is 400g. 2. It has a best before date. 3. There is a guarantee of satisfaction that the product is not made with genetically modified ingredients. 4. Ingredients- the main ingredients are beef, rice, tomato, onion and creamed coconut. 5. Nutritional information 6. Preparation and how to cook 7. Name and address of manufacturer 8. Barcode 9. storage details So the packaging has all the legal requirements for labelling of the food product and information about what the product is. * Need for cost- the meal was 99.p, which shows that it was very cheap and meets the need for cost as it is also for one person. * Need for packaging - the packaging is attractive, as the background is black and red which represents the origination of where the dish is from, which is India. The colours also represent that the dish is authentic and aromatic. So this does meet the need said by teenagers which the need for appeal. ...read more.

Middle

If I compare this packaging to the packaging of the Beef curry with rice, the external packaging actually warned the consumer tat it would be piping hot. This does not meet the need for informing and does not keep the consumer essentially knowledgeable to this factor. Conclusion I do think that this packaging ensures that the consumer is well informed about what the product contains, how to prepare the product and the nutritional value. Since the fat content of the Spaghetti Bolognese was very low, then the packaging should have ensured that people are fully aware of this and people are heath conscious and this factor would appeal to the consumer also if it was shown. The packaging has no guarantees or claims which would appeal to the consumer and help in promoting the product and encourage people to buy it. So this does not meet the need for informing the consumer and the need for appeal. I think that information presented should be clearer and organised in a way that the consumer can understand it by highlighting important information and numbering instructions presented on what to do. I think that the cooking instructions and nutritional information were hard to understand as the text was made to be small and so were the tables. The way in which the product is marketed and portrayed to the consumer is that it is a healthy nutritious product which is appetising. I do not think that the packaging is very well informed on how many people it should serve, because it should state whether it is for one or two people. The packaging of food products is required to carry information about the product and how to store, reheat and serve it. I think that much of this information is accurate and concise as it does say that you should serve the food piping hot. Sweet and sour chicken with rice This is an example of an existing ready-made product which is already available at a supermarket called Tesco's. ...read more.

Conclusion

The plastic seems to be moulded to keep the food sealed in. The plastic could be made of polypropylene (PP), because packaging made from this material is excellent for holding products which require high temperatures. The plastic has flexible and rigid properties and is moulded to allow the food to fit inside; this is used to package frozen products. PP can be stretched as clear film for the top of the container. The plastic internal packaging is fit for the purpose it was intended for which was to hold frozen foods and is good for holding products which require high temperatures, as the methods of cooking involves microwaving and cooking in the oven. The plastic container holds the contents in securely while they are being cooked. The external packaging did actually warn that the product would be hot when open the packaging after cooking and tells the consumer to be careful that steam will escape. Conclusion The way in which the product is marketed and promoted to the consumer is that it is made to look very tasty; it is a ready-made meal which is cheap and a foreign dish which is authentic. I do not think that the packaging allows the consumer to be well informed about what ingredients it has such as artificial flavourings and colourings. The packaging informs the consumer very well on how to prepare and make the product as it gives timetables. I think that the consumer is very well informed about the packaging and how to handle the internal packaging when the product has been cooked. I do not think that the consumer is very well informed on how many people it serves, because it should state whether it is for one or two people. The packaging of food products is required to carry information about the product and how to store, reheat and serve it. I think that much of this information is accurate and clear to understand. The information is organized so that you can understand it because it has headings which stand out so the consumer knows where to look for the information. ...read more.

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