• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Investigating the retail trade in my town

Extracts from this document...

Introduction

Investigating the retail trade in Malmesbury This essay is about the retail trade in and around Malmesbury; specifically the supermarket industry. I have decided to choose Somerfield (Malmesbury) and Waitrose (Cirencester) as my two supermarket choices. I have chosen Somerfield because it is the local supermarket were I live; although not massive, it holds all you would need for a weeks shop. I have chosen Waitrose because, although it is a 20 minute car journey, it has very high quality of food and came up very high in a survey I did of where people shop; my own family like to shop there as well. Somerfield Assessment: Fair-trade Policies: Since joining the co-op Somerfield has more fair-trade products than ever. Banana's, tea, coffee, chocolate, milk, cheese, vegetables, the list goes on and on. There are also more own brand produce that use fair-trade ingredients. Environmental policies: Lights on timers through out store (except security lights). ...read more.

Middle

�1.06 �4.24/kg Clear plastic tub ( re-usable) best ever label Appetising description of ingredients on label Waitrose deli style coleslaw (300g) �1.29 �4.30/kg Clear plastic tub (re-usable) Waitrose deli label, appetising description of ingredients Somerfield simply value lamb chops �8.99/kg Sealed plastic container; yellow and white plain label on front, not enticing Essential Waitrose lamb chops �8.89/kg Sealed plastic container; plain label, has small picture of lamb and is colourful Somerfield Simply value rich tea biscuits (300g) �0.28 �0.09/100g Plain, simple basic yellow and white design Essential Waitrose rich tea biscuits (200g) �0.38 �0.19/100g Plain design, small illustration of food With colour Co-op Simply value tissues �0.49 Plain, alike Somerfield packaging 150 x 2ply FSC Essential Waitrose soft white tissues �1.19 Plain design, enticing colours, goof attractive name FSC Somerfield Deep pan Hawaiian pizza ( ham and pineapple) �2.20 Basic, with picture of pizza several varieties (same design different picture) ...read more.

Conclusion

Layout: Good basic layout for store; Very good range of produce for sale, Bright colourful designs. Wide isles and good placing of isles with easy to find produce. Location: In Cirencester, �2.50 on bus, 30 minutes in car. Customer service: helpful and pleasant staff; customer service desk where you can ask anything. Very easy to find, right next to entrance; always helpful staff who offer to help you all the time!! The Supermarket I have decided is the best is Waitrose. It has better quality food and a better quality store. It is also very big and has lots of local produce. It is more expensive over all. However I think that the general quality of food is better. The packaging is also very good. The customer is marginally better at Waitrose because of its customer service desk. However the staff are amazing at both stores. Si�n's Ratings Quality of food Customer service Facilities Location Store Fairtrade & envir-onmental policies Overall Waitrose 10/10 10/10 10/10 8/10 10/10 10/10 58/60 Somerfield 8/10 10/10 9/10 10/10 8/10 9/10 54/60 Si�n Hughes 10JA 1,016 words ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Food Technology section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Food Technology essays

  1. Afternoon tea

    The mixture should end up As a dough that is soft but not To sticky. The dough should be flattened To at least 2cm thick, and cut Out with a crinkled cutter as They are sweet scones. The pastry should be rolled Out to 1.5cm thick.

  2. heal and social unit 2

    His family is in stake because of him smoking. He will not only suffer his family will also suffer because of passive smoking. Mr David sees his G.P regularly because of his excessive smoking. His doctor has advised him to top smoking. Mr David is trying to stop smoking but finds it difficult.

  1. Investigate the range of cookie style biscuits available in a local supermarket

    * 15 people found that the flavour was the most important aspect when choosing the style of cookie and the second was the size. * For a normal sized cookie 7 people would pay around 30-40p, another 7 said they would spend around 50-60p, 2 people said they would not

  2. Food Technology - Product for a young child.

    * People usually spend 1 - 2 hours shopping. * Children get a say in what they eat. Using this information I will come up with my design specification. Survey As part of my research I had to conduct a survey about available food products for children.

  1. Design and make a special diet product, which could be sold in a major ...

    A nutrient is a substance essential for the well being of the human body. All 46 nutrients are found in the seven compositions of a normal diet: carbohydrates, proteins, fats, vitamins, minerals, water and roughage. Although not a nutrient, water is essential for life.

  2. The Journey

    Losing weight was difficult. The temptations were endless; from homemade gourmet meals to luxurious mouth watering all-you-can-eat buffets, but all I did was wipe my drooling saliva.

  1. I will look at six existing products which are already available and evaluate how ...

    This will appeal to the consumer because it gives a variety of ways on how to cook the product so they can choose the one that they mot prefer. Information is also given on preparation which is necessary as it helps the consumer to understand how to prepare and make

  2. Business plan for a new service.

    50-60 �300-400 Thursday 60-70 �300-400 Friday 150-250 �500-700 Saturday 200-300 �600-800 Sunday 100-200 �300-400 Altogether the takeaway's ('Tandoori Plaice') takings come up to �2650 a week. From the data above you can see how much customers spend each day. 'Tandoori Plaice' is open 7 days a week, and is open from 2pm until 2am.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work