• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Investigating the retail trade in my town

Extracts from this document...

Introduction

Investigating the retail trade in Malmesbury This essay is about the retail trade in and around Malmesbury; specifically the supermarket industry. I have decided to choose Somerfield (Malmesbury) and Waitrose (Cirencester) as my two supermarket choices. I have chosen Somerfield because it is the local supermarket were I live; although not massive, it holds all you would need for a weeks shop. I have chosen Waitrose because, although it is a 20 minute car journey, it has very high quality of food and came up very high in a survey I did of where people shop; my own family like to shop there as well. Somerfield Assessment: Fair-trade Policies: Since joining the co-op Somerfield has more fair-trade products than ever. Banana's, tea, coffee, chocolate, milk, cheese, vegetables, the list goes on and on. There are also more own brand produce that use fair-trade ingredients. Environmental policies: Lights on timers through out store (except security lights). ...read more.

Middle

�1.06 �4.24/kg Clear plastic tub ( re-usable) best ever label Appetising description of ingredients on label Waitrose deli style coleslaw (300g) �1.29 �4.30/kg Clear plastic tub (re-usable) Waitrose deli label, appetising description of ingredients Somerfield simply value lamb chops �8.99/kg Sealed plastic container; yellow and white plain label on front, not enticing Essential Waitrose lamb chops �8.89/kg Sealed plastic container; plain label, has small picture of lamb and is colourful Somerfield Simply value rich tea biscuits (300g) �0.28 �0.09/100g Plain, simple basic yellow and white design Essential Waitrose rich tea biscuits (200g) �0.38 �0.19/100g Plain design, small illustration of food With colour Co-op Simply value tissues �0.49 Plain, alike Somerfield packaging 150 x 2ply FSC Essential Waitrose soft white tissues �1.19 Plain design, enticing colours, goof attractive name FSC Somerfield Deep pan Hawaiian pizza ( ham and pineapple) �2.20 Basic, with picture of pizza several varieties (same design different picture) ...read more.

Conclusion

Layout: Good basic layout for store; Very good range of produce for sale, Bright colourful designs. Wide isles and good placing of isles with easy to find produce. Location: In Cirencester, �2.50 on bus, 30 minutes in car. Customer service: helpful and pleasant staff; customer service desk where you can ask anything. Very easy to find, right next to entrance; always helpful staff who offer to help you all the time!! The Supermarket I have decided is the best is Waitrose. It has better quality food and a better quality store. It is also very big and has lots of local produce. It is more expensive over all. However I think that the general quality of food is better. The packaging is also very good. The customer is marginally better at Waitrose because of its customer service desk. However the staff are amazing at both stores. Si�n's Ratings Quality of food Customer service Facilities Location Store Fairtrade & envir-onmental policies Overall Waitrose 10/10 10/10 10/10 8/10 10/10 10/10 58/60 Somerfield 8/10 10/10 9/10 10/10 8/10 9/10 54/60 Si�n Hughes 10JA 1,016 words ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Food Technology section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Food Technology essays

  1. heal and social unit 2

    All the factors have been split up into four sections. These are Physical, Intellectual, and Emotional Positive Negative Physical My Person has a big garden. He some times does gardening or cleans the window. This is a form of exercise and is good for his body because he is moving around.

  2. Investigate the range of cookie style biscuits available in a local supermarket

    * 15 people found that the flavour was the most important aspect when choosing the style of cookie and the second was the size. * For a normal sized cookie 7 people would pay around 30-40p, another 7 said they would spend around 50-60p, 2 people said they would not

  1. Food Technology - Product for a young child.

    2 Hours * Does your child have any say in what he eats? Yes Questionnaire Results After looking at the questionnaires I handed out, I have found out the following: * Most people shop health wise, but they also like it to be appealing.

  2. Design and make a special diet product, which could be sold in a major ...

    A nutrient is a substance essential for the well being of the human body. All 46 nutrients are found in the seven compositions of a normal diet: carbohydrates, proteins, fats, vitamins, minerals, water and roughage. Although not a nutrient, water is essential for life.

  1. I will look at six existing products which are already available and evaluate how ...

    For ready-made meals, the instructions for preparation and cooking are important. The instructions are clear and concise and take into account the different methods of cooking there are not just one method and also show that the manufacturer is aware that people also have different powered microwaves.

  2. The Journey

    Motivated, I crept back on the stairs of swimming and returned to training. Every time I veered off my path to success, my parents would always be there to steer me on course. I realized I couldn't let my parents down.

  1. Business plan for a new service.

    Results from the questionnaire The data was collected using "simple random sampling" but also convenience sampling, this meant that I could choose the size of the sample I felt I required and on a totally random basis. Although for this I worked on the basis of 16 samples, as I

  2. Members of this family have acquired their name 'Scorpaenidae' from the poisonous spines in ...

    Eventually though they may take frozen silversides or lancefish. Apparently eating a diet of goldfish and guppies alone may produce a deficiency of proper fatty acids (from Wittenrich, Sea Scope, Summer 1998). So try to get them on a seafood diet as soon as possible.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work