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Investigating the retail trade in my town

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Introduction

Investigating the retail trade in Malmesbury This essay is about the retail trade in and around Malmesbury; specifically the supermarket industry. I have decided to choose Somerfield (Malmesbury) and Waitrose (Cirencester) as my two supermarket choices. I have chosen Somerfield because it is the local supermarket were I live; although not massive, it holds all you would need for a weeks shop. I have chosen Waitrose because, although it is a 20 minute car journey, it has very high quality of food and came up very high in a survey I did of where people shop; my own family like to shop there as well. Somerfield Assessment: Fair-trade Policies: Since joining the co-op Somerfield has more fair-trade products than ever. Banana's, tea, coffee, chocolate, milk, cheese, vegetables, the list goes on and on. There are also more own brand produce that use fair-trade ingredients. Environmental policies: Lights on timers through out store (except security lights). ...read more.

Middle

�1.06 �4.24/kg Clear plastic tub ( re-usable) best ever label Appetising description of ingredients on label Waitrose deli style coleslaw (300g) �1.29 �4.30/kg Clear plastic tub (re-usable) Waitrose deli label, appetising description of ingredients Somerfield simply value lamb chops �8.99/kg Sealed plastic container; yellow and white plain label on front, not enticing Essential Waitrose lamb chops �8.89/kg Sealed plastic container; plain label, has small picture of lamb and is colourful Somerfield Simply value rich tea biscuits (300g) �0.28 �0.09/100g Plain, simple basic yellow and white design Essential Waitrose rich tea biscuits (200g) �0.38 �0.19/100g Plain design, small illustration of food With colour Co-op Simply value tissues �0.49 Plain, alike Somerfield packaging 150 x 2ply FSC Essential Waitrose soft white tissues �1.19 Plain design, enticing colours, goof attractive name FSC Somerfield Deep pan Hawaiian pizza ( ham and pineapple) �2.20 Basic, with picture of pizza several varieties (same design different picture) ...read more.

Conclusion

Layout: Good basic layout for store; Very good range of produce for sale, Bright colourful designs. Wide isles and good placing of isles with easy to find produce. Location: In Cirencester, �2.50 on bus, 30 minutes in car. Customer service: helpful and pleasant staff; customer service desk where you can ask anything. Very easy to find, right next to entrance; always helpful staff who offer to help you all the time!! The Supermarket I have decided is the best is Waitrose. It has better quality food and a better quality store. It is also very big and has lots of local produce. It is more expensive over all. However I think that the general quality of food is better. The packaging is also very good. The customer is marginally better at Waitrose because of its customer service desk. However the staff are amazing at both stores. Si�n's Ratings Quality of food Customer service Facilities Location Store Fairtrade & envir-onmental policies Overall Waitrose 10/10 10/10 10/10 8/10 10/10 10/10 58/60 Somerfield 8/10 10/10 9/10 10/10 8/10 9/10 54/60 Si�n Hughes 10JA 1,016 words ...read more.

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