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Logo Write-up

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Logo Write-up As I had already decided on a name for my company, I decided that my company needed an emblem or a LOGO. This logo will be used as a letterhead and for marketing purposes, a symbol that will represent the company. I feel that a logo should either show the name of the company, or a company slogan and a picture that demonstrates the aim of the company. My company, Football Nation, is a sports company that sells Premier Division Football shirts. I feel that my logo must tell people what type of company it is, and the name of my company. My company is a sports company mainly appealing to the youth of the nation. The company name, Football Nation, indicates that we as a country are obviously predominately a football nation. It tells people who do not currently reside in the country that they can buy English football products. As football can be very exciting at times, the logo for my company should maybe represent the flare and enjoyment that the game brings to us. I feel that either a football or a football shirt should appear in the logo. ...read more.


Then I went to clip art gallery in word, and copied the picture into PhotoShop. I could now move the words and the picture of the ball wherever I wanted. It was a very easy logo to make. I decided that the first logo that I designed did not need to be very colourful or intricate and hard to make. This was because, after looking at the logos of other companies I did not think that extravagance was necessary. The second logo that I designed was also simple, and easy to make. I have used the same football that I used in the previous logo. Football Nation is written on the front of the ball in red letters. Once again I have opted for a logo that tells people the name of my company. After using PhotoShop for my first idea I felt that it would be suitable to use it to design my second logo. Also, after designing the first logo I felt confident that I could use PhotoShop to good effect. To make this logo I had to copy and paste the football from the clip art gallery into PhotoShop. Once the football was placed into PhotoShop, the image had to be resized because it was too small. ...read more.


I feel that this is because the ball is not very clear in the logo. The name of the company is shown in the logo but it is not very clear. The second question asked, "Which logo is the most eye catching?" Obviously, the most eye-catching logo, is number three. This is because it is quite colourful, even though most of it is black, there is still colour, and it stands out from the rest of them. Logos one and two shared 15% of the peoples votes, and are obviously thought to be quite boring. There were other questions in the questionnaire but the most important question of all asked, "Out of the 3 logos that I have designed, which do you prefer?" As you can see, logo two is the most preferred logo. I also feel that logo two is the best logo for representing the company. Logos one and three shared 40% of the votes whereas logo two took 60%. I have looked at logos for other companies and I have designed my own logos. I have produced a questionnaire and have analysed my results. After collecting the results of the questionnaire I believe that logo two, should be the logo that will represent my company. Now after choosing the logo to represent my company, I must use this in letterheads and I must use this in advertisement. ...read more.

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