• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Mc Donaldization of Society

Extracts from this document...

Introduction

Mc Donaldization of Society. A society is a group of human beings from other groups by mutual interests, characteristic, relationships, shared institutions and a common culture. Mc Donaldization is the process by which the society takes on the characteristics of a fast food restaurant. George Ritzer defines that Mc Donaldization of society is the process by which the principles of the fast food restaurants are coming to dominate more and more sectors of the American society as well as of the rest of the world. It all begun with the McDonald brothers: Maurice and Richard. In 1940, the brothers decided to open a small drive-in restaurant, because the only business that they had seen succeeding in the current economy was a little hot-dog stand. To their own surprise their business was an immediate success. Desiring bigger speed in serving clients, the two brothers closed the store down for a few months to redistribute the store. The reasons that Mc Donalds became successful were McDonald's organization concentrated on maintaining quality of the food product, also increased store openings in hard economic times; they maintained its safe, clean store image. ...read more.

Middle

Predictability: Knowing exactly what you are going to get. Franchising plays on predictability to sell its products. Today most families both parents work, so time is of great consequence. Having to take children to school, not always being able to take meals at regular times, so Mc Donalds provide a service especially for people who work unsociable hours. Ritzer sees this as an addition of Webers bureaucratization procedure, as an example of the iron cage of rationality'. Efficiency, predictability, calculability and control through non-human technology can be seen as the basic components of a rational system. He argues that this leads, in fact, to irrationality, that "rational systems serve to deny human reason" The advantages of Mc Donaldization are that goods and services are of a far more uniform quality; at least some people get even better goods and services than before McDonaldization. Fast, efficient goods and services are available to a population that is working longer hours and has fewer hours to spare. In a rapidly changing, unfamiliar, and seemingly hostile world, there is comfort in the comparatively stable, familiar, and safe environment of a McDonaldized system. ...read more.

Conclusion

Today the products of one culture are more easily diffused to the others. Today we face several choices of how and where to eat. Eating can be described as the process of getting from the state of hunger to the state of satisfaction. All those ways of getting from here to there imply different grades of McDonaldization. With the great of Mc Donaldization today a lot of companies have been formed using the principles of Mc Donalds, Pizza Hut, K.F.C., Wendys. Other industries have used a lot of the methods of Mc Donalds in their marketing, service, sales staff to enhance their products. To conclude, there are many points in favor and many points against. But I think since the original concept of Mc Donaldization and for cheap affordable fast food is not necessarily the case. When you break down the items of what they charge they cost more. They use cheap meals just to attract customers. Most of the items they use for packaging people seem to dump them especially in city centre's, tourist locations and places of beauty. What is more disturbing is the amount of hours people have to do for such small salaries. This is nothing short of exploitation. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Food Technology section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Food Technology essays

  1. Research into how people view Internet shopping.

    But crooks also recognize the potentials of cyberspace. The same scams that have been conducted by mail and phone can now be found on the World Wide Web and in email, and new cyber scams are emerging. It's sometimes hard to tell the difference between reputable online sellers and criminals who use the Internet to rob people.

  2. heal and social unit 2

    He can stay on for longer. Positive factor Mr David loves his job. He owns his own business. This is good for Mr David because he will be able to socialise and make new friends. He has a big family. His family can help him when he needs help. E.g.

  1. Food Technology - Healthy School Meals

    are not 'economy burgers' as described in the Meat Products (England) Regulations 2003; and iii) Contain no offal, except that mammalian large or small intestine may be used as a sausage skin (including chipolatas, frankfurters, salami, links and similar products). Starchy foods (also see additional requirement on deep frying below)

  2. Open and produce a marketing plan for a new restaurant.

    The employment act 1995: to prevent anti labor happen. Consumer protection law : the protect the benefit of the customers when they consumer in the restaurant. Food act 1983. There still have some act that must be obey by restaurant operation which is * Food Regulation 1985 * Primary Legislation Document for Food Safety * Poison Act 1952 *

  1. Group Preliminary Report - The McDonald's

    Also, elderly can also enjoy discount on selected food from the menu. These acts improve the image of a western fast food company to the elderly and can widen their market. Vegetarian: They have started serving salad, more choices besides apple pie, and drinks to give more choices to the vegetarians.

  2. Globalisation and regulation of food risks. A theoretical overview.

    economic power and these institutions are to be elaborated out of contestation and conflicts where transnational civil society can play a central role. Applying this view to global food trade and to its regulation, hyperglobalistst consider food-producing regions subordinated to the global production and consumption relations organised by transnational food companies.

  1. Cutlery: its Origins, Uses and its Role in Society.

    He also passed a decree for all knives currently in use to have their tips ground down, and this spread from France - which is why knives always have round tips, as opposed to sharp tips like on daggers etc.

  2. Small business development of Fair Fast food restaurant.

    From the relatively safe cocoon of the corporate world, where paychecks arrive regularly, you will be venturing into the un-chartered territories of business. This report covers the contents that analysis of the Fair fast food restaurant is how to successfully operate and survive in the cutthroat market as a small business starter.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work