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Mc Donaldization of Society

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Introduction

Mc Donaldization of Society. A society is a group of human beings from other groups by mutual interests, characteristic, relationships, shared institutions and a common culture. Mc Donaldization is the process by which the society takes on the characteristics of a fast food restaurant. George Ritzer defines that Mc Donaldization of society is the process by which the principles of the fast food restaurants are coming to dominate more and more sectors of the American society as well as of the rest of the world. It all begun with the McDonald brothers: Maurice and Richard. In 1940, the brothers decided to open a small drive-in restaurant, because the only business that they had seen succeeding in the current economy was a little hot-dog stand. To their own surprise their business was an immediate success. Desiring bigger speed in serving clients, the two brothers closed the store down for a few months to redistribute the store. The reasons that Mc Donalds became successful were McDonald's organization concentrated on maintaining quality of the food product, also increased store openings in hard economic times; they maintained its safe, clean store image. ...read more.

Middle

Predictability: Knowing exactly what you are going to get. Franchising plays on predictability to sell its products. Today most families both parents work, so time is of great consequence. Having to take children to school, not always being able to take meals at regular times, so Mc Donalds provide a service especially for people who work unsociable hours. Ritzer sees this as an addition of Webers bureaucratization procedure, as an example of the iron cage of rationality'. Efficiency, predictability, calculability and control through non-human technology can be seen as the basic components of a rational system. He argues that this leads, in fact, to irrationality, that "rational systems serve to deny human reason" The advantages of Mc Donaldization are that goods and services are of a far more uniform quality; at least some people get even better goods and services than before McDonaldization. Fast, efficient goods and services are available to a population that is working longer hours and has fewer hours to spare. In a rapidly changing, unfamiliar, and seemingly hostile world, there is comfort in the comparatively stable, familiar, and safe environment of a McDonaldized system. ...read more.

Conclusion

Today the products of one culture are more easily diffused to the others. Today we face several choices of how and where to eat. Eating can be described as the process of getting from the state of hunger to the state of satisfaction. All those ways of getting from here to there imply different grades of McDonaldization. With the great of Mc Donaldization today a lot of companies have been formed using the principles of Mc Donalds, Pizza Hut, K.F.C., Wendys. Other industries have used a lot of the methods of Mc Donalds in their marketing, service, sales staff to enhance their products. To conclude, there are many points in favor and many points against. But I think since the original concept of Mc Donaldization and for cheap affordable fast food is not necessarily the case. When you break down the items of what they charge they cost more. They use cheap meals just to attract customers. Most of the items they use for packaging people seem to dump them especially in city centre's, tourist locations and places of beauty. What is more disturbing is the amount of hours people have to do for such small salaries. This is nothing short of exploitation. ...read more.

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