• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Page 1 - Target Market for my nightlight.

Extracts from this document...

Introduction

The target market is for both children and parents/guardians of the child. The child’s automatic night light will be made for the use of little children (of both genders) aged between 2-5 years olds, which therefore must appeal to them and be a product which is both enjoyable for them and safe. However, the night light must also attract the attention of parents/guardians, as they will be buying the product, and so costs must also be moderately low as the product will be aimed and brought by middle-class citizens, earning around £25,000 in a household yearly and so they will have disposable income and will be able to spend £5-£10 on a night light for their child. These parents/guardians will be working either full-time or part-time and will also be family orientated. The child’s night will also be portable and so the parents may enjoy going on holiday with the children. The child’s night light will be used whenever light is needed to brighten up a dark area, this is likely to be during night-time before a child is going to sleep or when a child wakes up during the middle of the night needing to go to the toilet. ...read more.

Middle

The other 50% wanted the motif to be night-time related. All the parents wanted the colours to be unisex. * 64% of the people said they would pay up to £15 for an automatic night-light. * All of the parents I asked said that safety was the biggest issue. They didn’t want exposed electric or any sharp edges. They also all agreed that the product must be portable. I also looked through an Argos catalogue (secondary research) and found that all their child night light were freestanding, portable and battery powered. All of them also had a motif, however only one was suitable for both genders. This means that there will be place for my product in the market. From the research, I have concluded that my product will also be battery powered as it will be safer, because no electricity is involved. I will also have a motif that is of a famous cartoon character, but is also night-time orientated. ANALYSIS OF A COMPETITIOR PRODUCT The product in the photo is a competitor product- an automatic night light for children of both sexes; to help them go to sleep and feel more secure during the night. ...read more.

Conclusion

* The product is 21cm by 10cm which allows the motif on the acrylic to be large and clearly visible in the dark, when the LED shines through it. The product is light as the young child can carry it and move it from place to place. The motif and colours used suit both boys and girls and so by making the product unisex the market has grown. * Most of the product is made of a clear impact-resistant plastic. Even though, this material is very durable (10x more impact resistant than glass) and can be easily shaped (which reduces manufacturing costs), it carries environmental issues as it not easy to recycle and it is not biodegradable. * The competitor product has only rounded edges to prevent the child form getting hurt and screw heads are sunk to prevent the child from gaining access to the batteries and circuit. FINAL DESIGN BRIEF I am going to design and make a portable, freestanding child?s night light, which automatically lights up at night and switches off in the morning. The night light will also monitor the safety of the child waking in the night, needing the bathroom and then settling back to sleep. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Systems and Control section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Systems and Control essays

  1. Design and Technology Project Design an Advertisement

    for my project; however I am still pleased with the final outcome. I particularly like the yellow acrylic since it helps my LED's to stand out in bright environments as well as matching my advertisement. I also like the triangular shape I chose for my project since it also matches

  2. The paper discusses the issues associated with the risks assessed between the organizations bidding ...

    Lester Electronics can use the example of Kimberly-Clark to grow into areas that were previously untapped by their organization after the merger is complete. They have the ability to become an even stronger mega-company and can become the monopoly for their products and services by branching into the right areas.

  1. The aim of this investigation is to make a nightlight.

    After this I used a light meter to measured the light intensity, this is so that at some levels the nightlights will responds. I then drew a table of it. Space Light Intensity/ Lux Dark room 6 Sunlight 700 Shade 102 Looking at the result, I wished that the levels of nightlight had responded faster that it had done.

  2. 'A small business wishes to sell a range of electronic games to help alleviate ...

    It is generally used for inside work. MDF (Medium Density Fibreboard) MDF is a manufactured board that finishes extremely well. It can be primed and finished easily. It is not very durable outdoors because it goes soggy. It can be used for making vacuum forming moulds.

  1. An electronics firm wishes to introduce a range burglar alarms. This coursework contains the ...

    It must give the householder a quiet audible signal that it has been triggered before the main siren starts to sound. It must be battery powered. Research - Sensing unauthorised people entering the front or rear door As the task analysis shows there are many ways of detecting people coming through a doorway.

  2. Page 2 - Specification for my nightlight.

    Size requirements The automatic night light must be to fit in a shoe box (29.5cm x 18cm x 9.5cm). This is because it should not be too big, as it will have to stand on a bedside table, however it should still be large enough to house the electronic circuit and a battery holder.

  1. Car Safety Features.

    Front central armrests are a luxury feature. The ones you can fold up are OK, but those that don?t obstruct your left elbow when changing gear.

  2. Report into Electricity Generation and Sustainable Energy

    What can you do to reduce your electrical consumption? 7. What can you do to reduce your electrical costs? Research Answers 1. Electricity can be defined by the flow of electrons through a series of conductors in the form of a closed circuit, but this definition barely touches upon what electricity actually is.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work