Pizza Hut is very close to McDonald’s fast food restaurant, it is only 100 meters away. It is a competitor to McDonald’s restaurant and it really affects McDonald’s restaurant, because it too sells food and because Pizza Hut is not self-service restaurant, people don’t have to stand in the queue to order their food, when customers come to the restaurant they have a seat and waiter comes to them to get the order. Pizza Hut is quiet restaurant people can relax there and have their lunch. It is more posh restaurant than McDonald’s. People who doesn’t like burgers might go to Pizza Hut.
Name of business: KFC
Location: Stratford
Competitor 2
KFC is also a franchise and its size is about the same as McDonald’s restaurant. They sell fast food. Most of their products are made with chicken, but still they also sell burgers, chips, drinks and so on. It is popular world known restaurant.
KFC is only 150 meters away from McDonald’s and it is a competitor, because it is also a fast food restaurant. They sell burgers, chips, drinks and most of them products are made with chicken. McDonald’s have only one products made with chicken which is ‘chicken burger’ and KFC sell lots of products with chicken; popcorn chicken and chips, original recipe chicken, chicken filled burger and so on. So people who love chicken might choose to go to KFC, because it is only few meters away and KFC got great choice of chicken products.
Name of business: Kebabs corner
Location: Stratford
Competitor 3
It is a small partnership business which sells fast food; burgers, kebabs, chips, chicken and ect. The main food they sell is kebabs. There are two types of kebabs; lamb kebab and chicken kebab. The most customers that come there are Asian, because food is spicy and they also sell Asian food like somosas. It is a small and quiet restaurant. It’s also self service restaurant, customers have to order their food in the same way as people order food in McDonald’s.
The restaurant is about 600-700 meters away from McDonald’s. It is a competitor because Kebabs Corner also sell fast food, but their products are a bit different from McDonald’s. In Kebabs Corner food is more Asian and in McDonald’s food is more European. McDonald’s don’t do kebabs and Kebabs Corner do. McDonald’s restaurant is noisier restaurant and Kebabs Corner is quieter and relax restaurant. Sometimes customers can hear Asian music, so Kebabs Corner is a perfect place for Asian people or for those who likes Asian food. Even if Asian is in front of McDonald’s restaurant he/she might decide to go to Kebabs Corner to have lunch.
