Research into how people view Internet shopping.

Ezine articles also states that even before the recession consumers were realising the power of shopping online and the convenience of getting products delivered right to their door. Consumers are continuing to abandon high streets to look for better priced products online, as more people gain access to the internet. The most popular product bought globally over the internet is books. According to research by Nielsen Online, out of the 26,312 people they surveyed, 41% of internet users had bought books online. Other popular products bought online include travel tickets, holidays, concert/theatre/festival tickets, clothes, electrical goods, Cinema tickets, DVDs and music downloads. (Accessed on the 17 of February 2011 from http://ezinearticles.com/?Popular-Items-Bought-on-the-Internet&id=2679706)

I feel that although internet shopping is useful there are some disadvantages to internet shopping. Some of these include credit card fraud or ordering the wrong item accidentally. These can occur frequently with some shoppers making mistakes by clicking on the wrong item. This can be frustrating for shoppers and therefore make them rethink shopping on line again. These frustrations can occur with the attempt to return wrong products.

Internet fraud is also something which affects online shoppers. According to the national internet fraud watch The Internet offers a global marketplace for consumers and businesses. But crooks also recognize the potentials of cyberspace. The same scams that have been conducted by mail and phone can now be found on the World Wide Web and in email, and new cyber scams are emerging. It's sometimes hard to tell the difference between reputable online sellers and criminals who use the Internet to rob people. I believe this is because many people who may have lost

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their job find a way of making money for themselves by scamming people out of money.

Online shopping also provides jobs for people as companies need people to deliver the products. According to shopsafe.co.uk UK consumers have put safe shopping online in second place, as part of a survey to find out which innovations have been the most important to the country over the last 10 years.

I asked my mum would she use the availability of internet shopping to be able to shop 24hours per day. She said that "I use it sometimes to get products such as groceries or household commodities E.G food or fridges from websites like Tescos or Argos." This is probably because it lets her make time for other things like getting jobs done at home instead of walking around shops. My mum recognized the easy mistakes which can be made and knows how to deal with them appropriately. She also said that when shopping on line "I make sure I use official websites that can be trusted for example Sainsbury's. I also delete any card details at them bottom of emails from online sellers". I believe my mum has this opinion as when she had her job which took up most of her time she had to find a fast way of shopping. I think she also deletes any card details as she knows any small detail can be used by people trying to scam others.

I then asked my aunt the same question she said that "I use online shopping very rarely as I'm very conscious about the risk of internet fraud and common mistakes which can be very easily made and are problematic to resolve" I think she has this opinion because internet fraud is a big problem which has caught people for lots of money. She found this as she watches rogue traders which has shown people all the different types of frauds. She then went on to say "I would only buy necessary products such as household appliances." I believe in that this can be a big put off for online shoppers. According to ezine articles 5 ways to stay safe are: (Accessed on the 24 of February 2011 from http://ezinearticles.com/?Online-Shopping---Five-Ways-to-Stay-Safe-and-Smart&id=4918833)

. Look for Signs of Online Sec.

2. Keep Your Browser Up to Date.

3. Don't Use Public Computers to Shop.

4. Never Enter Your Social Security Number Online.

5. Becareful when using Your Credit Card.

Whilst I was aware of the amount of people shop on line I did not know that nearly 70% shop on line for something every day. However I don't believe everybody who shops on line knows how to be safe and not make silly mistakes. There appears to be online shops doing well from people abandoning retail supermarkets to use there online services.

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In my questionnaire I have 4 aims:

) To find out how many people shop on line.

2) To find whether it's only certain products that is bought.

3) To find how often and why they would shop online.

4) To find if there are still people that prefers local shops.

I have chosen to give people a questionnaire on online shopping so:

* They can tell me whether they are part of the growing amount using the internet as a method of shopping.

* Whether they would prefer purchasing products in local shops and why.

* To make them aware that card fraud can be a serious problem.

* To find out if they shop on a website because it appeals to them.

* Get better opinions of advantages of online shopping.

My Plan of action

. To make questionnaires related to my chosen topic.(12 questions)

2. Hand them out to 20 people (10 adults and 10 college students)

3. Gather them back in and analyse them.

4. Analyse them and type up my findings.

5. Write up my conclusions and evaluate my coursework.

6. Produce graphs to show findings.

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In my first question I found that 15 out of 20 (75%) people asked agreed that they would shop online .This shows me that there are a growing number of people choosing the Internet over local shops. It also proves the secondary info to be right as most people did shop online.

In my second question I found 40% of People asked said they would only shop on line once every so often.7 people Said they would shop on line once a month.8 people chose special occasions and 5 said they'd only shop at the option of other. I believe this is because some people only find reasons to shop online at special occasions E.g. Weddings. I think this is because some people only shop online at the last minute to get gifts or other essential products.

In my third question I found 3 people said they had only shopped one week ago 15 said on month ago and 2 said a year ago.

In my fourth question I found 70% of people asked said they would shop from the internet as there is a wider range of products and it can some times be cheaper than a local shop E.G tescos. 30% of people said they prefer the local shop as they can see the product with there own eyes and can get a particular item quicker than the internet. They also said by shopping in a local shop they wouldn't have to worry about card fraud. This shows me people do prefer on line shopping as it can be cheaper now days, for example on person said a 2ltr bottle of coke costs £2 in shops but only £1.25 on the internet

In my fifth question I found The Most popular products that seemed to be purchased on the internet were books and magazines, Music, cds and recordings and clothing. This got 60% of all the responses. Computer Hardware and flowers seemed to be the main products nobody would purchase on the internet as they were afraid of expensive computer products and flowers getting damaged in transport. I think this is because cds and other items like it can be cheaper on line

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In my sixth question I found 80% of people said they found the procedure of purchasing from a website as excellent or good as they found it didn't take to long or wasn't confusing.

20% said the procedure of purchasing products average as they had made mistakes with previous orders and goods being damaged

After arriving. This made them rethink using the internet as a method of shopping.

In my seventh question I found 100% of people said the look of a website strongly appealed to them as the colours and ads made them think it was a safe website although most did not know how to tell it was safe. This shows that some people go on how the website looks rather than how safe it is.

In my eighth question I found 85% of people asked agreed or stayed neutral on each statement. These seemed to be the ones stating the advantages of the internet or the ones which talked about conventional shopping. 25% seemed to disagree on the statement saying the online shopping will eventually subside traditional shopping as they believed some people will always prefer local shops.

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In my ninth question I found, as the graph shows very few people seemed to spend less than £0-20. This only got 10%. 40% said on average they would spend £20-40 a week on line. 50% said they would spend £40-60 on line on average, 5% of that saying they would probably spend more as they would get carried away with the wide range of offers. I believe this shows that some people set a budget to spend on line.

In my tenth question I found 90% of people said they found out about the use of on line shopping from friends. Having heard all the great things there friends said about it and found for them it was a lot cheaper.

10% said they found out about internet shopping from TV commercials E.g. Tesco or asda.

In my eleventh question I found 80% of people said they would worry about internet fraud and 2 said they had experienced it in the past. This could be because they had heard other stories about people's details getting stolen and therefore losing money. Most said up until now they would throw receipts and bank statements not torn up and believed nobody would ever try and use them and said they would dispose of important details in a safer way in future. I believe this is because internet fraud is not highlighted as a risk to people who shop on line.

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During my controlled assessment my primary and secondary research focused on the usefulness of shopping on line for different people (adults and college students). When carrying out my research I found out a lot of information I did not know .I found that nearly 65% of people shop on line and nearly 25,000 purchase something everyday on the internet. I also found that people who shop on line give people jobs E.G the delivery man and the people who find the products.

There are some categories to my findings:

. Advantages and disadvantages of usefulness of shopping online 24/7.

2. Types of shopping websites used.

3. Products that can be purchased on line.

From my viewpoints I found that my mum always prefers to shop online as she found the usefulness of shopping on line as she had to work around her job which meant she got little time to go around shops. My Mums opinion differs from my aunts as my aunt would never shop on line even if she was stuck for time. This is because she has heard all the stories of internet fraud and is afraid of becoming part of the growing number of victims, and also prefers supporting local shops like the butchers.

From my primary investigation I found that nearly 80% of the people shop on line at least once a month. I also found that clothing and music were the most popular products bought. Most People thought that internet shopping will never subside local shopping. Most people worry about internet fraud. Finally friends were the biggest influence of people shopping on line.

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To begin with I came up with the 15-20 issues on internet shopping. I came up with them by thinking of what I could research further that was relevant to internet shopping . I chose to research the usefulness of internet shopping as I wanted to find out what people thought about it and find why so many people shop on line.

The information I got related to my topic I found mainly on two websites (Tech FAQ, Ezine articles.) I found that there was limited information available on my topic.

When I doing my secondary research I found information was easy to find. Like I stated above I found most of the relevant info on two sites (Tech FAQ, Ezine articles.) The info on these 2 websites was really easy to understand but I did have to pick out the most relevant info as there was quite a lot. Next time I think I would take more time to maybe find wider range of websites in order to gain a mixed vie of opinions on the topic.

My primary investigation was done by using questionnaires to gather information. I chose this as it meant people could give me their opinion and tell me weather they were part of the growing number of people shopping on line. I came up with the questions by thinking how I could extract the information I needed for example how many shop online. I used a mixture of open and closed questions so in some they could just pick an answer provided and in others to give me a reason why they chose that answer. If I did it again I would make the question a little more relevant and spend more time arranging them in order not to confuse people.

When I analysed my questionnaires I found I had to use at least 5 graphs to reinforce some of the points I made. This was because the graphs included facts and figures which were important. I think I could have spent more time analysing my questionnaires and maybe taken more time to type up my analysis.

My findings backed up my 4 aims as I did manage:

1. To find out how many people shop on line

2. To find whether it's only certain products

3. To find how often and why they would shop online

4. To find if there are still people that prefers local shops

I know this as found most people shop on line but still having who still prefer local shops and that it was only certain products they would buy and at specific times.

If I did it again I would probably take more time to carry out research and analyse them to gather as much information as possible. Finally I believe it was easy and I learnt a lot of new things I didn't know before and maybe can use this information to find has it got more or less popular in the future.

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Shane Mulcahy S1B Home Economics Coursework