• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Tesco Marketing Exercise.

Extracts from this document...

Introduction

TESCO MARKETING EXERCISE TESCO is one of the biggest supermarket chains in the U.K. We analyzed this business and went into a TESCO superstore, where we observed a lot of things to fulfill our marketing exercise. First we picked up two products and noted down the variations of brands and products available. We decided to look at chocolate bars and soft drinks. All in all there was a big variety of products. Here are the kinds of chocolate bars we found: Mars, Milky Way, Twix, Flake, Twirl, Kit Kat, Dream, Snickers, Chunky, Aero, Toffee Crisp, Snickers Cruncher, Snow Flake, Galaxy ripple, Bounty, Caramel, Deckers, Kinder Bueno, Chrunchie. We noticed that the brands that dominate this area are Cadbury's and Nestle, owned by Masterfoods, in which these products were also more expensive than the others. The price ranges went from 0.88(not a Nestle or Cadbury's product) to 3 pounds. But the chocolate bars weren't separated into different categories depending on the brand or the price. Most of the bars that were offered were in wrappers, that means you couldn't buy a separate and individual chocolate bar, without paying a lot of money for a packet. ...read more.

Middle

Here is the order of isles and kind of products, how they are placed: Fruit and veg, health and beauty, dog food, kitchen ware, games, desserts, canned fruit, CD's, frozen food, sweet, frozen food and drinks. At the side of the shop you can find the meat, bread and fish counter. After this we looked at the consumer profile. We tried to describe the age, gender and family situation of a specific amount of people chosen at random. We concentrated us on special isles: The sweet and chocolate isle, the frozen food section and bread. In the chocolate section we could observe that almost every kind of person was buying items and products, but most of the consumers were women and older men. I think the reason for this are children the women could possibly have, because children are the biggest consumers of chocolate and sweets. In the frozen food area we could make an interesting observation. Most of the people that bought frozen food were old people. This could be explained through the ease in preparing these meals. Many old people find it hard to cook and to stand a long time in the kitchen to prepare their meals. ...read more.

Conclusion

Every person that is on the staff of TESCO is very busy. Some of them are putting prices on the products and items, some are checking several things, stacking shelves, working at the till and at the fish and cheese counter and some are helping customers to find products. They look like they know what they are doing. To test the customer service and the knowledge about the products, we asked random staff several things about products, where to find them, about quality and about shop-opening hours. For examples we tried to find out the difference between a few products that seem to be the same. We pretended to be allergic against nuts. So we asked one person of the staff, which one of the chocolate bars she could recommend us (no nuts in the chocolate bar). After each question, we received excellent consultations and advices. The staff could answer everything and was still friendly after a several number of questions. So we came to the result that there is perfect customer service in TESCO and the staff is well chosen. They all try to support the business through their committed work and attitude. All in all TESCO is well organized and a good place to go, if you want to buy food or products they offer there. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Food Technology section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Food Technology essays

  1. Research into how people view Internet shopping.

    I believe this is because many people who may have lost 539 words their job find a way of making money for themselves by scamming people out of money. Online shopping also provides jobs for people as companies need people to deliver the products.

  2. Food Technology - Healthy School Meals

    The groups are: 1. Burger, chopped meat 2. Sausage 3. Individual meat pie 4. Any other shaped/coated product The meat product must: I) meet the legal minimum meat content levels set out in the Meat Products (England) Regulations 2003. Products not specifically covered by these legal minima must meet the same minimum meat content levels prescribed for burgers; ii)

  1. Open and produce a marketing plan for a new restaurant.

    Taxation Law * Environment Protection Law The unemployment Act 1995 http://www.Mtuc.Org.my/resourcentre.Html http://www.foodlaw.rdg.ac.uk/flip2000/malay.html Micro Environment Supplier Others than the foods and beverages, there was some materials have to find a proper supplier. For example, Interior designer needed to design the d�cor inside, constructor needed to renovate the restaurant and others.

  2. pet food marketing

    To explain this phenomenon, we can assume that people with low income cannot afford to keep a pet, and on the other hand, upper class people might not have enough free time to take care of an animal, as most of them are in a high position with great responsibility and a lot of workload.

  1. An Observation of Gender Differences In Diets.

    This suggests dieting is more important to young women (Banyard 2001 P.89), suggesting women will take more care over what they eat. As a result of the changing stereotypes of the ideal female body, the message given to controlling weight has strengthened through the media (Banyard 2001 P.90).

  2. Food Technology - Product for a young child.

    Yes * What brands of food do you normally buy? Supermarket * What types of food do you normally buy? Children * Would you pay more for food aimed directly at children? Yes * How long do you usually spend food shopping?

  1. Design and make a special diet product, which could be sold in a major ...

    Bread, other cereals and potatoes 2. Fruit and vegetables 3. Milk and dairy foods 4. Meat, fish and alternatives + Fatty and sugary foods It is important to achieve a balanced diet as all the nutrients needed by the body can be obtained by eating a wide range of foods from each of the four main groups shown above.

  2. I will look at six existing products which are already available and evaluate how ...

    it; the consumer is presented with a timetable to facilitate in the organisation and preparation of the product. * Target consumer group- the group that this product may appeal to is adults, teenagers and for people who have very busy lifestyles, because it is very cheap and the evidence that

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work