Research – Logos and Lettering Styles.
The research information that I collected for this particular page consisted of many logos and lettering styles associated with tennis advertisements and merchandise. For example the Wimbledon logo, the Wilson logo associated with the merchandise of tennis balls and racquets and the US Open logos found on posters and t-shirts. I found all the tennis associated images on the Internet from various tennis websites and organizations, as there is a wide database and source to search through and gather from. As for the lettering styles, I gathered this from Microsoft Word as it has a list of writing styles to choose from in its library of them.
It is appropriate for my major project, as I had to analyse the logos and lettering styles so I could understand the purpose of the logos and how they were designed and coloured for certain effects. E.g.) For the plainly coloured background to help make the brand name in bold font stand out, and catch the viewers attention as being important. I hoped to find out if there were similarities between tennis logos’ design and possibly why this was. E.g.) Are logos that promote tennis events similar?
Also, the usefulness of this was to help me in Page 9; Logo design Development and in my practical making of an official poster to promote the stadium. Help in areas like which colours to use, the appropriate and stylish font and images and logos that I could put on the poster. The logos when analysing and comparing them are useful in teaching me what pictorial techniques are used to provide certain effects from the logo to the audience. E.g.) How the logo is designed to promote an event or brand name and to attract viewers or persuade them.
Research – Existing Products.
Quite similar to the logos and lettering styles page, this area of research also incorporated collecting images from the Internet from various tennis websites who either sell or picture merchandise of tennis products. These bitmap images will involve pictures associated with the practical side of the project such as: US Open T-Shirts, key rings, tennis balls, video games, Tennis stadiums and film memorabilia.
I carried out this research as it was important in helping me making decisions and giving me useful advice for the practical section of the major project, such as how the products are made, what styles look best and which merchandise I should make and what purpose it is for. I hoped to find out from this research about what types of brand names are promoted the most and in what particular merchandise, what design techniques and colour pattern look best and why, whether these items contrast or not, and whether I should incorporate these features into my own making. It is there to give me quick visual ideas and information as reference for my work.
The pictorial images teach me the sort of merchandise that is promoted in the industry, the ways that they look and are produced and certain methods used by developers in production. Aswell as this is also the common colours and fabrics that are used for specific types of merchandise.
This research gives me information for the design and making of my tennis merchandise and the development (design) of these on a graphics page, either an A3 sheet on Corel Draw 10 or a model plan of the tennis stadium on Pro-Desktop. I can incorporate what I have realised and learnt from the research to add in designing and making my products, aiding me along the process.
Research – Questionnaire and Results.
The information collected was from people’s answers in relation to the questions set that they filled in on the questionnaire sheet. The information from each of the ten people was useful as the questions were constructed in order for the answers to be relevant and useful for my project. These answers were about:
- The gender of the person and their age.
- Whether they are interested in tennis, if they are a fan and what events or players would they like to visit if possible. (Interests)
- Whether or not the person is interested in purchasing such a product that I will be making, and if so why not?
- Do they have any suggestions or preferences in what they would like to buy or view from this merchandise? Why is this?
- Do they appreciate merchandise such as posters and banners to be colourful, jazzy, plain or dark? The person’s coloured and style preferences perhaps.
- Do they prefer products to have lots of text information or do they not? If yes, what should the content be about? E.g.) The product or the purpose?
- What sort of images and logos would they prefer to view on these pages, and in what background? E.g.) Artistic, photographic, computerized, etc…what will create the best effects for people to appreciate it and be attracted to what it is aiming to the audience.
- What sort of advertisement methods would most attract them to the product either to purchase it or to view it even?
Information such as this provided in the questionnaire results will be very important for me to analyse and use when designing and making my merchandise. I will definitely need to consider it, otherwise there is no point in making these products in such ways that will not attract people, please them or catch their interest to follow the purpose of the poster. The reason for making something is for it to appeal to people’s preferences and the purpose of my tennis poster is to attract people to view it and realise the development of the state-of-the-art tennis stadium. The merchandise acts as examples of what they can purchase at this newly proposed stadium and helps to promote generally. Therefore, I will need to consider aspects such as colour, texture, size, special effects aswell as the type of imagery, content and textual styles I should use in order for it to be portrayed as worthwhile. Therefore the research is essential for this practical area of my project to be good and relevant.