The task is to create a logo that can promote the video shop, and be put on all to do with the video shop like letters. My logo should be simple but effective, and not to cheesy.

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Design of Promotion Logo

The task is to create a logo that can promote the video shop, and be put on all to do with the video shop like letters.  My logo should be simple but effective, and not to cheesy.  It should catch people’s eye, and make them want to read on.  I will try to do this with colour and pictures.

Software Requirements

The software I choose must be able to:

  • Import pictures, so that I can actually create the logo.
  • Move and edit pictures, so that the logo can be tweaked, and the pictures do not stay as their original.
  • Input text, so that the logo has text as well as pictures and so the name “Mercury Entertainment” can be on the logo.
  • Shade pictures, so that I can make the logo look and have a professional feel.
  • Overlap and underlay objects, again to create a stylish look, and make the logo look the best it can.
  • Change the text colour, font, and size, so that I do not have to keep boring Arial text, and can make a good logo.
  • Convert to pictures, so that I can save the copy as a jpeg file, to save space and time loading the original file, and then copying it from there.

I could produce the logo using a word processor.  This is a limited, but simple way of doing the logo.  It can do everything above, apart from edit pictures in the way that other programs can do.  It can wrap text, and edit the brightness, but it cannot edit pictures in the most expert technique that I want, for example, fading different parts of the graphic, or overlapping objects.  It would be able to produce the logo, but it might not be as good as if I used another program.  I need it to look the best I can because I want to promote the business as much as possible.

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I could produce the logo using “MS Paint” , but this a very basic program, more so than the word processor.  It does not have import feature, but you can use traditional copy and paste.  It cannot overlap and underlay objects with a toolbar button, but of course, you will be able to by just placing one graphic over another.

It cannot convert graphics to pictures either; well I cannot find a tool for it.

I will produce the logo using “Serif PagePlus 8”, because it is the most expert program that I have to choose from, and ...

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