• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Using SWOT, PEST, five forces and the Porters Value Chain, I will assess The McDonald Fast food Chain Organisation.

Extracts from this document...

Introduction

McDonalds Using SWOT, PEST, five forces and the Porters Value Chain, I will assess The McDonald Fast food Chain Organisation. The analysis is a way to take the temperature of the business and it's market place. It will prompt ideas for improvements to a way the challenges are met. With more than 30,000 restaurants in over 100 countries, 80 % of them franchisees.It feeds some 47 millions clients every day but still serves less than one percent of the world's population. How does it do this? It lies in it's strengths: McDonald's distributors are strategically to be accessible to the each restaurant and carry practically everything, from meat to lightbulbs. From the Classical menu to the new: Newproducts have been introduced as the tastes of the market. Alongside the Big Macs and Chicken McNuggets, there is a New Tastes Menu offering new McTreats. ...read more.

Middle

The results for the first quarter of this year are worse. In Europe, sales plunged 3.8 per cent in January McDonald's is shutting 517 underperforming restaurants and pulling out of three countries altogether. The economy is partly blame for this, wars and political disagreements affecting chains(France). But the threat comes from rivals-KFC, Burger king to name a few... It's war on the prices as demands are increasing. To name a few Opportunities, McDonald's is shifting the focus to the product. The new ads are all about saying "here is some healthy food you will enjoy". The message is that fast food need not be bad food. It is improving though...A 'Nutrition Facts' leaflet is proudly displayed at the entrance 'to help you balance your McDonald's meal': 'They know people think about their health, so now we have healthy food. ...read more.

Conclusion

But one thing is certain. If the burger 'n' fries chain has a future, it won't be burgers 'n' fries.For Mcdonalds to develop further it needs to invest (R&D) in the research of low fat foods. Keep out of countries that dislike USA. It needs to focus more on the countries where it makes substantial profit like the USA and Europe. But most of all it needs to put money in the work force. It needs to go back in advertising and market the good foods they have and will have. It's been a while since I have seen an advert on TV or a Billboard. It is time to comeback. It needs educators specialising in Nutrition, to spread the news about the health foods they are starting to provide. They need to help the environment to tarnish up their image and to show what measures they are going to, to satisfy more concious and a healthy customer. On top of all this, it still needs to be darn cheap. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Food Technology section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Here's what a teacher thought of this essay


This report is very brief. Little research has been conducted in to the fast food chain. It does not analyse the strengths or weaknesses in enough depth. There are some interesting facts and figures evident. Overall, a very brief report using very informal language for a report. *

Marked by teacher Michelle Anne Turrell 01/05/2013

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Food Technology essays

  1. Marked by a teacher

    3 recipes inspired by popular fast food dishes.

    4 star(s)

    cup flour for a total of 1 cup if tempura mix is unavailable) 2 teaspoons salt 1 teaspoon onion powder 1/2 teaspoon Accent(r) (MSG) 1/4 teaspoon pepper 1/8 teaspoon garlic powder 4 chicken breast filets 4 sesame seed hamburger buns 1 cup chopped iceberg lettuce McDonald's McChicken(r)

  2. A cheeseburger consists of bread, meat and cheese.

    Bile contains no enzymes but does have two important constituents which help digest iron, which is found in the meat of a cheeseburger. The first are bile salts which emulsify fats, turn them into little droplets. This increases the surface area over which lipase enzymes can act on the fats.

  1. Food and Nutrition Coursework.

    I need to fond out information about a persons diet for a professional sport. And as I am a rower for Marlow myself and live close I thought it would be a good idea to ask yourself about your diet needs.

  2. Eating disorders - Hypothesis = The media are inducing eating disorders by exhibiting pictures ...

    lying about eating meals � cooking cakes and meal for the family Bulimia Nervosa When people suffering from bulimia nervosa feel panicky, they go to the food cupboards and eat as much as they can, as quickly as possible. They feel physically and emotionally sick, and guilty about their behaviour.

  1. What is the digestive fate of a fish finger sandwich?

    A ring of muscles open to let the food squirt out. Next this liquid is passed onto the Liver where a substance called Bile is made. It is stored in the Gall bladder until it is needed. In the Pancreas, 3 enzymes are made: Protease, which digest Proteins, Carbohydrase, which digest Carbohydrates, and Lipase, which digest Lipids (Fats).

  2. Free essay

    An Investigation into Convenience Foods

    The food processing industry utilizes these processes. Food processing often takes clean, harvested or slaughtered and butchered components and uses these to produce attractive and marketable food products. Similar processes are used to produce animal feed. Following are common food processing techniques: * removal of unwanted outer layers, such as potato peeling or the skinning of Peaches

  1. "Food shortages in Developing (less developed) countries are due at least as much to ...

    This altogether caused the price of rice to be too high for most people across the country. During this period things across Bangladesh became so desperate that social contacts amongst people disintegrated and family connections were lost. This was even so dramatic as parents abandoning their children, and husbands leaving

  2. Free essay

    Basic hygiene practices for food preparation and cooking

    Any work surfaces that is used for food preparation must be strong, durable, easily cleaned, resistance to stain or to absorbing liquids and not easily damaged. In professional food areas stainless steel tables are used for food preparation activities. They are usually on wheels which have brakes so that they can be moved easily which allows for ease of cleaning.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work