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Using SWOT, PEST, five forces and the Porters Value Chain, I will assess The McDonald Fast food Chain Organisation.

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Introduction

McDonalds Using SWOT, PEST, five forces and the Porters Value Chain, I will assess The McDonald Fast food Chain Organisation. The analysis is a way to take the temperature of the business and it's market place. It will prompt ideas for improvements to a way the challenges are met. With more than 30,000 restaurants in over 100 countries, 80 % of them franchisees.It feeds some 47 millions clients every day but still serves less than one percent of the world's population. How does it do this? It lies in it's strengths: McDonald's distributors are strategically to be accessible to the each restaurant and carry practically everything, from meat to lightbulbs. From the Classical menu to the new: Newproducts have been introduced as the tastes of the market. Alongside the Big Macs and Chicken McNuggets, there is a New Tastes Menu offering new McTreats. ...read more.

Middle

The results for the first quarter of this year are worse. In Europe, sales plunged 3.8 per cent in January McDonald's is shutting 517 underperforming restaurants and pulling out of three countries altogether. The economy is partly blame for this, wars and political disagreements affecting chains(France). But the threat comes from rivals-KFC, Burger king to name a few... It's war on the prices as demands are increasing. To name a few Opportunities, McDonald's is shifting the focus to the product. The new ads are all about saying "here is some healthy food you will enjoy". The message is that fast food need not be bad food. It is improving though...A 'Nutrition Facts' leaflet is proudly displayed at the entrance 'to help you balance your McDonald's meal': 'They know people think about their health, so now we have healthy food. ...read more.

Conclusion

But one thing is certain. If the burger 'n' fries chain has a future, it won't be burgers 'n' fries.For Mcdonalds to develop further it needs to invest (R&D) in the research of low fat foods. Keep out of countries that dislike USA. It needs to focus more on the countries where it makes substantial profit like the USA and Europe. But most of all it needs to put money in the work force. It needs to go back in advertising and market the good foods they have and will have. It's been a while since I have seen an advert on TV or a Billboard. It is time to comeback. It needs educators specialising in Nutrition, to spread the news about the health foods they are starting to provide. They need to help the environment to tarnish up their image and to show what measures they are going to, to satisfy more concious and a healthy customer. On top of all this, it still needs to be darn cheap. ...read more.

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This report is very brief. Little research has been conducted in to the fast food chain. It does not analyse the strengths or weaknesses in enough depth. There are some interesting facts and figures evident. Overall, a very brief report using very informal language for a report. *

Marked by teacher Michelle Anne Turrell 01/05/2013

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