Post-Fordism is the appearance of new sharp of organization of production, tendency of consumption and modal of regulation. It is a movement beyond the Fordism.

economic scale of production, in tern gain the advantage in terms cost of producing goods. Post-Fordism adopts more flexible m9nufacturing system. The flexible system emphasizes more on the quality of production rather than the quantity. It shifts the ability of system from economies of scale to economies of scope. Robin Murry highlights a series of production changes ‘’across there have been change in product life and product innovation, with shorter, flexible runs and a wider wide range of product on offer; changes in stock control, with just-in-time methods removing the need to hold large amounts of costly stock; and changes in design and marketing in response to an increasingly diverse pattern of consumption demand.’’(www.hmse.edu ‘from Fordism to Post-Fordism’). These changes can be described in novel term ‘flexible specialization’. Flexible specialization is based on the new information technology which is especially refers to the use of computer in producing goods. ‘‘numerically controlled machine allow for the economic production of small batches of goods - capital as well as consumer – directed to sections of the market.’’(Kurmar p43) New tools with computerized system enable the high speed the production. The response time to continuous changed tastes and needs of consumers is shortening. And because the computerized methods of production can be easily changed, the costs to such frequent changes in procedure of producing are very low. It means the new ideas can be more cheaply and quickly introduced to the production in Post-Fordism period compare to in period of Fordism. Secondly the pattern of consumption is also altered. In Fordism period the there are more than enough people in consuming mass production, which is so-called ‘mass consumption’. The demand of consumer did not change as frequently. The pace of change of fashion, life style and technology is relatively slow. Due to these reasons above, the market is actually led by the producers and the firms. The choice of products for consumers is very few. It is not the case in Post-Fordism era. Market is much uncertain in this period. Murry emphasis on ‘’ niche markets, segmented markets and rapidly changing consumer tastes, that the cultural expectations and aspirations are in the process of shifting from standardized styles towards a greater acceptance of difference and plurality within the west.’’(www.hmse.edu ‘from Fordism to Post-Fordism ’) As you can see there is a clear interrelation between the way of production and the consumption and they are continuously pushing each other.