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The Apollo Theatre - Business Case Analysis

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Introduction

BY Alan Mead 10MJ Task 1:Setting the Scene Memo To: Mr B Lambie From: Alan Mead Subject: Intro I have been set the task of Finance Manager to look at, study and if possible solve the problems that face The Apollo Theatre. One of the theatre problems is that if it doesn't make a profit it will go bust in the very near future. As head of finance I will be expected to produce and analyse balance sheets, profit and loss statements and cash flow diagrams. Some of the objectives of the finance department are to provide the theatre with cash when they need it (if available), to keep 'the books', to take financial care of the theatre. To finance new projects if and when they decide to, if we don't or cant finance these projects The Apollo Theatre may go bust. Task 2: Collection of Information This is a copy of my Questionnaire Questionnaire 1. ...read more.

Middle

_______________________________________ _______________________________________ 8. Which of the following merchandise would you buy if they were on offer? T-shirts [] Mugs [] Stationary [] Other [] __________________ None of the above [] 9. What do you think of the layout of the Theatre? V. Good [] Good [] Average [] Acceptable [] Poor [] 10. A. Do you prefer Multiplex or local Theatres? Multiplex [] Local [] Task 3 Investigation Write Up From doing my questionnaire I have found out: - -How much people are willing to spend on a theatre ticket - This will help the theatre to decide what prices to charge to get more customers into the theatre. -How often people go to the theatre - This will give the firm an idea of how many people will attend their theatre. -What people thing of the layout of the theatre - This will help the --Theatre to make the layout easier to follow. -Most people are happy with the location of the theatre - This shows the theatre is in an acceptable location and people will go there. ...read more.

Conclusion

* If ticket prices are lowered then more children will come more often. * If the theatre has easier access then disabled people will be able to come to the theatre. * If the access is easier then people who do not own a car will be able to attend more often. Weaknesses * Less revenue will be gained. * More chance of the theatre going out of business * If less revenue is gained there is not as much to spend on improving the services in the theatre. * Break-even margin increases, so less chance of breaking even. * The theatre might not be able to cope with the increase in customers. * Some people might not like the idea. * There may not be enough room to expand. Opportunities * If one of the theatres opponents an other theatre or cinema closes their customers could come to the Apollo Threats * If new theatres or cinemas open they could take the theatres customers away ?? ?? ?? ?? 5 Alan Mead Page 1 01/05/2007 C:\Documents and Settings\ckd\My Documents\essays\doc\after\1865.doc ...read more.

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