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A comparison of how the media changes to suit Society in three Dracula posters.

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Introduction

A comparison of how the media changes to suit Society in three Dracula posters. In today's society we are surrounded by posters; they are everywhere, anywhere you look. Everyday people are bombarded by posters, each one having a different purpose; some are to inform e.g. coffee mornings or book fairs, others to explain like leaflets at the doctors explaining about the flu jab, command like 'stop smoking' adverts and persuasive adverts from food shopping to cinema previews. They are everywhere on bus shelters, streets, sideboards, schools and shops. They come in all shapes, sizes and colours and each differ according top the audience or purpose. Film posters are aimed at different audiences. The actual posters are outside cinemas to encourage people to come and see their film and no-one else's. Over years posters change and evolve to suit our culture and society as it evolves. Posters change purpose to fit the audience and encourage potential viewers. Dracula has always been popular; there is an element of sexuality and people enjoy having their emotions aroused when they watch films. This is especially true when they want something to fear as the film draws them in. ...read more.

Middle

The images change in the three posters in 1931 the images are; in the background a spiders web giving the impression he is patient like a spider patiently waiting for prey, also once your caught there's no escape. There are some floating peoples head representing the living dead perhaps his prey or brides. Two claw-like hands are reaching from the edge of the poster inside appearing to be trying to grab someone, further more the nails are like talons maybe like owl of eagle talons that are used to silently and swiftly catch prey. Dracula's portrayal in this poster is a mature, upper class man with a hidden demon inside. This is shown by the fact he is dressed in upper class clothing a white tie and dinner jacket, he appears in eveningwear. He looks at a mature age with a few wrinkles but not too many to be over fifty or so years old. His eyes give away the demon inside him, as they seem evil, staring and hypnotic almost as if the person looking at this poster is his newly spotted victim. On the other hand in the poster from 1992 the image isn't as graphical but seems ancient. ...read more.

Conclusion

The second poster is much more based on Bram Stokers Dracula rather than in 2001 where it is now Wes Cravens not Bram's. The reason it is now Wes Cravens is the same reason as it was Tod Browning's Dracula and that is people have heard of the director and know that this film will be a hit, like 'Nightmare on Elm Street.' In all the posters the image is the main focus and the title is the second focus. The three posters are representative of Dracula posters and show how the depiction of Dracula has changed over the years. But they also reflect how societies fears and aspirations have changed from 1931 where people were conscious about the danger within, how things appear normal but could be dangerous inside. Furthermore in 1992 when Dracula appears more predatory with huge teeth, they fear AIDS/HIV and Dracula could have passed it on by drinking different peoples blood. Then in 2001 people now worry about an outsider or alien coming and attacking, also it could reflect peoples feelings about one country invading another or terrorists. So each film has its own poster and Dracula has changed in each film according to its audience and what pleases them and quenches their thirst for horror! ...read more.

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