A Curated Wardrobe. Affordable fashion brands have spread all over the world opening more and more stores where ever they go. Like Zara and H&M for example. This made the dream of owning a big wardrobe filled with fashion trends a piece of cake.

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THE NEW LUXURY:

The curated wardrobe.

For a long time it was completely the opposite: a big wardrobe full of many clothes meant luxury and wealth. People who had big wardrobes were often very rich. This became a point of envy and dream for every poor person, the dream to have a huge wardrobe filled with the latest trends.

Nowadays things don’t work that way anymore.

Over the past years the fashion industry became able to produce more fashionable clothes and accessories than ever. The world’s biggest fashion houses show their next collections six months in advance and because of technological changes, people are capable of purchasing their desirable clothes without waiting six months for them to hit the stores. It was fast fashion. Good looking fashion. Affordable fashion.

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Affordable fashion brands have spread all over the world opening more and more stores where ever they go. Like Zara and H&M for example. This made the dream of owning a big wardrobe filled with fashion trends a piece of cake. Nowadays having a big wardrobe became very common and uninteresting making it loose its sense of luxury, for luxury is the opposite of commonplace. It is not just available to everyone. It is everyone. And a fashioniser, the world’s fashion forwards who make stylish socializing their hallmark and understand that fashion is a projection of where they’re going in ...

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