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A* Example : Writing controlled assesment comparing two leaflets.

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´╗┐Band 5 Compare and Contrast Example: There is a sense of optimism towards public transport in the leaflet published by 'southeasternrailway'. This feeling is predominantly given by the message that trains allow their users the freedom to explore unfamiliar territories - like Royal Tunbridge Wells' 'Pantiles' and Hastings' 'Blue Reef Aquarium'. Of course, the writer's / writers' perspective (s) are skewed by the fact that their purpose is to persuade travellers to use the company's vehicles to get their. Even so, the wide target audience is seduced in to taking the train to these destinations because of the clever rhetoric employed. The author (s) ...read more.


Previously, the audience might have thought: 'Why should I use a train? What would I be able to see?' And the answers are littered throughout the leaflet...such a variety is on offer. And so, the British public's infatuation with the train (begun in Victorian England) is reignited once more. Overall, this is not only a way of promoting a vehicle, but also reminding readers why the county of Kent should be on their visiting 'hitlist'. The positive spirit shown throughout the previous text is a far cry from the scepticism and doubt which permeates the MailOnline's article: 'Could an ID card replace the buspass for over-60s?' ...read more.


Yes - Walker does emply the voices of those who retain that ID cards would benefit society, but the negative perspectives (Alex Deane and Phil Booth, for example) damage the reputation of bus transport to be straightforward, especially for the free over-60s users. The effect might be that we firstly question the government's decisions and then contemplate what we'd do should this new law come into force. Some people might even begin to draft plans about alternative ways to journey and "stop taking the bus altogether", which would be a disaster. In this way, the mood towards public transport is vastly different from that portrayed in the other document. ...read more.

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