Advert Analysis

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Advert Analysis

Advert A

Product: Suzuki Swift-Sports Car

Publication: Daily Express' TV Guide

1. First Impressions

On my first glance, I quickly discovered that the product is situated in the centre of the advertisement: this is to draw imminent attention. I then noticed the bright and vibrant colours, which are attractive and appealing to almost any audience. The background notifies me that this car is for the adventurous and risk-taking motorists and hasn't been designed for the careful and feeble population of drivers.

2. Graphics

The most noticeable graphic, located exactly in the middle, of the advert is the product itself: the car. This technique is ideal for a vehicle-based advert because it shows the readers exactly what is being sold. The car is shiny - almost juicy - and bright red; similar connotations to love. This effect exploits with the reader's feelings and emotions. Therefore, Suzuki is insisting that this vehicle will be the new love of your life. On the other hand, an alternative interpretation is available. If you look closely at the front of the car, a vague face shape is visible. The glowing of the headlights - or eyes