• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Analyse, review compare and comment on the features used in advertisements.

Extracts from this document...


Analyse, review compare and comment on the features used in advertisements. In the world of retail, it is crucial for companies to advertise their products to promote customer awareness and persuade consumers to purchase them. Manufacturers are competing to persuade the consumer to buy their goods over a rival's. To do this, they employ many subtle tactics to persuade consumers that by buying their product will somehow enhance their lives, e.g. by making them happier, more beautiful and even more desirable. In this essay, I will choose three advertisements from a magazine, which are all aimed at teenagers. I will analyse the ways in which they appeal to their target audience, before deciding which I think is the most effective. The first advertisement I will analyse is for 'Exaggerate Hydra Colour Lipstick' from Rimmel. The images and language that are used give an impression of strength, vibrancy and even violence. The picture shows Kate Moss tilting her head moodily to reveal a symbol, resembling graffiti, drawn on her cheek in lipstick. The Exaggerate Hydra colour lipstick is a dark, bold plum and is pasted over her lips, and a sullen and defiant expression covers her face. She wears a jagged-edged, black, lacy top. The theme of arrogance and hostility is shown in the language also, as the words used to describe the product are all linked with violence. ...read more.


The use of a unusual layout has been apparent throughout all three of the adverts I have looked at and is a complete spin on the usual Ogivily layout, which encompasses a large image taking up the top half of the page followed by the main copy underneath, taking up the second half. This unconventional layout will serve well to attract the reader as it is somewhat reminiscent of an article. As the reader the scans the page the first thing that will catch their attention is a large image of a young woman holding her head in her hands. The woman has a look of deep despair covering her face. This creates sympathy within the reader, reminding the reader of all the times they themselves have suffered from a headache, reinforcing the need to buy the product. The use of a young woman gives the reader the impression that headaches are not just a problem for the geriatrics but also for the younger generation, this serves well in broadening the target market of the product and creates more marketing opportunities for the product. This ambiguity in regards to the target market seems to be a constant ploy used by advertisers and is present in both the other advertisements analysed. Studies suggest that the readers' eye will next be drawn to the title, which in this advert is, 'GET AHEAD OF PAIN', the use of bold font and capitals ensures that this is the case. ...read more.


As the reader comes to the end of the advertisement, they will notice the price '�4.99', and where to purchase the product, 'Available from larger Boot's stores.' placed logistically in the bottom right hand corner of the page, at the turn of page point, so that it is seen and remembered as the page is turned, this is a technique similar to the one used in the 'Rimmel' advert where the company logo was placed in the same position. In conclusion, I think that the Rimmel 'Exaggerate Hydra Colour' lipstick is the most successful advertisement of the three, as it uses effective strategies to appeal to the target audience. The use of violent wording and short, sharp sentences add to the impact of the advertisement. The graffiti and aggressive language appeal to the rebellious, 'non-conformist' attitudes of teenagers today, who want to be seen as tough and streetwise by their peers. The shade of lipstick is a dark, bold plum, which, as well as being 'the colour of the moment', is dark and vivid, making it catch the reader's eye. The fact that the model advertising the product looks beautiful and confident makes teenage girls subconsciously think that if they buy the lipstick, they will posses the same qualities. The advertisers responded to teenage girls' insecurities (about their looks, confidence, and the impression they give to others), and produced an advertisement, like the '4head stick', that implies the product can solve these problems. ?? ?? ?? ?? GCSE English Sohail Shah ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Writing to Argue, Persuade and Advise section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Writing to Argue, Persuade and Advise essays

  1. Batman Begins - Review

    There is enormous fun to be had in watching it smash police cars and drive over roofs. Once he's kitted out the fun really starts, with the usual chases, criminals getting their asses kicked, and a devious plot to poison the water supply.

  2. -With detailed reference to Act 1 Scene 5 of Romeo and Juliet, explain how ...

    of what is going to happen to Romeo, however in the book the scene ends differently, with Juliet questioning the nurse about all of the young men at the party, to disguise that she actually just has eyes for Romeo, her speech is still intact and the same to that

  1. Analyse Review Comment- Sexism

    However, this divide is a great contrast to what it was just a few decades ago, and this is shown by the increase of female employees in the workplace. For example, in the UK there are now a total of there is now a total of 192,580 women working in

  2. Compare and contrast two charity advertisements. How does each advertisement aim to persuade the ...

    Using long sentences makes the reader gradually dwell into the story as the sequences of events are taking place one after the other. H.G Wells uses short sentences to make the reader fell a little unease. Using brief sharp sentences such as "The night of all nights", H.G Wells tries

  1. Pre-1914 Short Stories

    White finds it is something which is hilarious. But after the death of his son Herbert, he tries to believe that the monkey's paw will really bring him luck. This creates a sense of mystery as Mr. White thinks the death of his son is all because of the dried paw.

  2. Compare the Nike Free and Levis 501 anti-fit television/cinema adverts

    The fact that there are lots of different surroundings gives the impression that no matter where you are, Nike equipment can ensure that you succeed.

  1. magazine Advertisement

    This is like saying that if you have Zours candy, then it's like you have zipped away all your tastes in your mouth except for ZOURS, ZOURS and ZOURS. Another thing that will make ZOURS superb is the disco lights.

  2. Ban Advertisements!!!

    No, they are all just a load of rubbish that will be thrown into the bin and leave me that little bit poorer for my trouble. And what about the ridiculous creatures that take part in these so-called reality adverts.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work