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analysis of 3 advertisements for watches

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Introduction

An analysis of three advertisements for watches The watch market is a gigantic business in the modern society. 4.5 million pounds worth of watches are purchased every year in the United States alone. Many people are influenced by advertisements as practically everything we purchase is bought to us in some form of advertising; whether it is the promotional packaging or the strategic placement on the supermarket shelves. I am going to be analysing three advertisements for watches; I will analyse the ways the advertisers have tried to dispose of their products and comment on how effectively they have done this. The three brand names of the watches under review are: CHANEL, PANERAI, and TAG HEUER. The first advertisement I have chosen to analyse is the CHANEL advertisement. ...read more.

Middle

On the other hand; people with large disposable incomes will not care how much the price of the watch is and will purchase it if they admire it; no matter what the cost is. The way the CHANEL advertisement is proposed; is a very innocent, luxurious and romantic approach. The advertised have used their techniques to catch the eyes of the audience, and then they have left the watch to do the rest of the talking. This advertisement make the people with low incomes get rather jealous; it makes them feel as if the watch is only inches from their reach but they are not allowed to touch it. This advertisement appeared in The Times newspaper. The Times is a national newspaper, published daily in the United Kingdom since 1788. ...read more.

Conclusion

The watch has an outstandingly pure looking brown strap with the carefully done white stitching around it that bursts right into the eyes of the audience the moment they look at the advertisement. The PENARIA advertisement is targeted at audience that have a large disposable income as the watch is fairly expensive. The PENARIA watch has a busy and sophisticated approach on the audience. The advertisers have made it so the audience know straight away just by looking at the advertisement, that this is not a watch to be worn at any old time and at jobs like: building sites, garages, factories and other places alike. The advertisers have made it very clear that this is a watch for special occasions and very clean work places. The PANERAI watch appeared in the Sunday Telegraph. The Sunday Telegraph was founded in 1961; in November 2006, the Telegraph was the highest selling British broadsheet. ...read more.

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