Analysis of a charity leaflet for Water Aid

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Natalie Carless

                                Water Aid

This leaflet has been written to raise awareness of the little water supply that is available in Africa, it is also to give you information on the situation at hand, and persuade you to donate to this chosen charity.

The main headings are large, bold and in the form of rhetorical questions; this draws the reader in and attracts you to this appeal by putting you on the spot, and instantly thinking about the point the leaflet has made. “Can you honestly think of a way that just £2 a month could do more good, for good?” is blue in colour to relate to the “Water Aid Charity” and, using the word ‘you’ shows direct address to the reader making them feel involved, and as though only they, can make  the difference. By underlining certain words in the headings this tells us that they are important and also to emphasis the words meaning, as well as this, emphasis can be brought across through repetition, for example the way they have repeated ‘good’ to show the positive side of joining this charity, allow this word to stick in your mind, every time you hear about this charity.

The sub-headings are set out the same as the main headings, this is to keep the leaflet neat, the format simple and accessible, meaning certain information is easily found in the text. Again by  asking questions in the headings, e.g. “For a family?’’ this makes you think about what is being said, plus it makes you feel really involved because they have engaged the reader. The headings are also in repetition, so the message is clear, and you know exactly what the money will do to their lives.

Their logo is very simple yet straight to the point, and there is also little colour to save money; you know what the logo means and what their charity is about by simply looking at it. They have used the colour blue in their logo to tie in with the colour of water, because that’s what the leaflet is all about and so they have linked it in well here. The little water droplet at the start of the logo tells us what the charity is all about and what they are trying to do.

Join now!

The illustrations are big and colourful to attract the reader; they also suggest change, in which the charity will bring, and the effects they have on Africa, it is also evidence to prove the good work they have done, persuading you to donate, allowing you to be a part of their success. The picture of the woman by a well shows that WaterAid has made her happy because she can access clean water for her and her family, and it shows the hard work and more importantly your money being put to good use.

This Water Aid leaflet states medical ...

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