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Analysis of a Magazine Advert

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Introduction

Analysis of a Magazine Advert Media is a powerful means of communication whether it is through television, radio or newspaper. It has many purposes, some of which include informing the public about current issues taking place in the world, entertainment, raising awareness and advertising amongst others. Advertising is the act of calling the public's attention to one's product, service or need. It is done to draw in customers, to raise awareness, to inform and manipulate the way the public see the product, to increase profits and is also an effective way to fight competition. Advertising is primarily used to persuade and influence the public to buy a certain product. Advertising can create a huge impact on the general public's views; however it must be a compelling and effective advert in order to have this impact. My chosen advert is Herbal Essence's latest product, 'Hello Hydration' which is fairly persuasive. The advert has been extracted from the magazine 'Cosmopolitan', Edition 5. It began as a family magazine and was later transformed into a magazine for women and sells at �2 a copy. The magazine's cover and contents tell the reader that it is a top selling glossy magasine and of a high standard. ...read more.

Middle

The use of a desert in the background signifies dryness which might represent the model's hair before using the product. In comparison to the dry desert, the sky is a beautiful hue of cool blue tones, representing cool water. The model and mainly her hair is the centre of attraction, which is successful in alluring the reader's attention at first glimpse. The reader is then drawn to the image beside the product. This is a picture showing milk flowing out of a coconut surrounded by orchids. This portrayal makes it evident to the reader that the products used to create the brand 'Hello Hydration' are expensive, of good quality and exotic in nature. In the UK, where coconuts and orchids do not grow readily it seems that the creators of the advert have cleverly used these pictures to create an escape route for the British reader to an exotic paradise. The orchids that surround the milk appeal to the viewer's senses as soft, fragrant and sensuous, the way every woman wishes her hair would be. The milk that is pouring out from the coconut resembles the shape and position of the model's hair. ...read more.

Conclusion

As the model is a female, the advert addresses audience of the female category who would be most likely to have purchasing power in a family. The model has her eyes closed and is looking up in a calm and mesmerized manner. This shows she's in a trance, where she is tranquil and content due to the product. This makes the advert more influential as the same emotion may be reflected upon the reader while observing the model. Also, the use of orchids makes it more feminine. In conclusion, the advert successfully persuades and influences the reader, as the good points outweigh the bad. I feel the advert is effective in what it aims to achieve, however it may not be prominent when put together with a group of other adverts. Nevertheless, the advert is articulate and can fruitfully convince the audience to buy the product. I believe that it is the advert as a whole that persuades the consumer the most, and if the product was presented on it's own, then it would not attract many customers. Overall, I thought the advert was very effective, using clever techniques such as colour, language, imagery and layout to influence the public's view on the product. ?? ?? ?? ?? Sonu Vinay 10R Media Coursework Mrs. Williams English Language 1 ...read more.

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