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Brochure Jamaica

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Brochure: Jamaica This brochure about Jamaica tries to induce the reader to take part right from the beginning. It starts by talking about Jamaica's geography. The writer starts by giving statistics to attempt to make the reader believe that they have insider knowledge about Jamaica and the brochure is going to be reliable; this is shown when it says: "Just under 150 miles long and 51 miles a its widest, Jamaica is one of the biggest islands of the Caribbean". The writer employs the use of short sentences to make a formal start to the brochure to make it sound as factual rather than a personal opinion even though most of it is opinion. Besides, he uses "biggest" and "highest" because the superlatives in fact make this location more attractive as a destination. The writer uses emotive language like "exquisite" and "amazing" to make the traveller attracted to the Island. "Exquisite" suggests senses; taste, as if Jamaica was a delicacy. Imperatives such as "wade" in the second paragraph, are used to sort of force the reader do certain things, this is to make the reader feel obliged to do things like swim with sharks or other extreme activities. He uses it in the phrase "wade through the pools". ...read more.


Furthermore, "smoky grill" is utilized to devise an outdoor ambience, this makes the audience magnetised to the destination because it gets an image of being keen on new flavours combined with the paradisiacal sight. Moreover, the use of pronouns like "you", to make it accessible to everybody, creating an informal ambience. It is also used because it involves directly the audience which makes them attracted to the environment because of the cosiness created. When trying to describe the areas of Montego Bay; the writer uses the connective "although" to offer a contrast to the following opposing argument "although play is more expensive that the UK", by talking about a fact that may cause an impediment for the reader to travel to the island, it creates a paradoxical feeling because it provokes an attraction for the tourist because they feel uncheated. This negative aspect is contrasted with a solution-like opinion, which makes the scene seem like a peaceful place. Furthermore, in the "useful information" facts and statistics are used, the author wants to facilitate and make easier the visit through Jamaica by giving advice for certain situations, "Tipping remains an entirely and discretionary matter though expected by providers" he recommends the traveller to give a tip to labourers, this makes the writer seem as knowledgeable, which makes the traveller feel increasingly confidents about the chosen destination. ...read more.


Also, in the photograph the reader can discern a local native man that gives an image of gondolier as he's on top of a typical Jamaican barque which specially entices couples as it makes it look as a romantic Elysium. By putting this local man alone in such a Garden of Eden like environment it makes stressed business men and women desire to be there because it makes them free from their urban and swift lifestyles. As many tourists don't want to try new and different destination the brochure's designers also pasted an image of an ordinary destination with the fair sand and aquamarine clear waters. This photograph at the bottom of the Brochure has the typical palm trees, which gives an image of the common Caribbean destination. The quote at the top of the image creates an impact of the reader because it touches every positive aspect about Jamaica. In two lines the writer gives a personal brief recommendation, which makes it more trustworthy. "Sun and fun", this extract of the quote offers the reader what he demands, good climate and enjoy. Moreover, it also offers Jamaica's traditions so that the writer seems knowledgeable "reggae beat". Then the quote comes up with the common outstanding Caribbean characteristics "fabulous beaches and lush tropical scenery", which induces the reader to keep on reading because the quote is so precise and concise that the audience wants to keep on reading. ...read more.

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