Brochure Jamaica

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Brochure: Jamaica

This brochure about Jamaica tries to induce the reader to take part right from the beginning. It starts by talking about Jamaica’s geography. The writer starts by giving statistics to attempt to make the reader believe that they have insider knowledge about Jamaica and the brochure is going to be reliable; this is shown when it says: “Just under 150 miles long and 51 miles a its widest, Jamaica is one of the biggest islands of the Caribbean”. The writer employs the use of short sentences to make a formal start to the brochure to make it sound as factual rather than a personal opinion even though most of it is opinion. Besides, he uses “biggest” and “highest” because the superlatives in fact make this location more attractive as a destination. The writer uses emotive language like “exquisite” and “amazing” to make the traveller attracted to the Island. “Exquisite” suggests senses; taste, as if Jamaica was a delicacy.

Imperatives such as “wade” in the second paragraph, are used to sort of force the reader do certain things, this is to make the reader feel obliged to do things like swim with sharks or other extreme activities. He uses it in the phrase “wade through the pools”.

In the brochure, personification is used to make us get the impression of being in the Jamaican environment; “nestle temptingly” the writer uses this so that the reader has the sense of already being there, the word “nestle” makes the setting feel very comfortable and relaxing.

Alliteration is utilized so that the words are burnt into the reader’s mind fused with the aid of the rhythm created, this is represented when it says “stunning scenery”, in this example; you can see how the emotive language together with the sound of the words makes them and its meaning etch into people’s minds.

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In the Brochure the writer awakens the drowsy senses of the conceivable tourist; “delighted” is usually referred to the emotions and by using this, the tourist becomes attracted, to the nourishing like scenery.

At the preamble of the Brochure, it is written in present tense; “is”, to make the audience believe that they are already in the referred scene, and glide into its own creative power. This makes the reader be beguiled by its own imagination. Later on, the writer modifies the tense to avoid the language seem monotonous, “can” he induces possibility to suggest variation, to show that the ...

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