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Charity Appeal Essay:BLinking Hell and Sheep

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With reference to the charity appeals explore how persuasive techniques are used to attract potential donors or supporters 'Blinking Hell': 'Blinking hell' is a charity appeal that targets potential donors to raise funds to aid young children and others recover from a serious illness called Trachoma which affects the eye. The appeal is made by an international charity organization named 'Sight Savers'. The charity appeal has a photo of a young child's eyes being tortured and hurt by barbed wire surrounding his eye lashes preventing him from closing his eye. The picture arouses an emotive response because it allows us to feel the pain with the child and his suffering. The huge picture forces us to look carefully and with awareness at the appeal because the picture radiates sorrow and suffer. This eventually leads us to explore further and to better grasp the message. The title of the appeal 'Blinking Hell' is printed in a large font compared with the rest of the appeal mainly to highlight the importance of this fact and to catch the attention of the target audience. It starts off by mentioning the phrase 'at first', this suggest first hand experience with 'Trachoma', and gives an idea of a silent horror that will commence. ...read more.


This creates an emotive response because it proves to us again how cheap and easy it is to cure 20 people with an amount of money that is almost worthless to us as potential donors. The entire section mentioning the donation needed to treat people is a polite request for potential donators to donate their money to the charity. The appeal states: 'Wouldn't you pay a hundred or a thousand times that if it were your eyes at stake'. This is a rhetorical question and the use of the word 'you' in the sentence addresses the reader in a manner to make him feel what it would be like to be in that situation. This is very effective due to the way it allows us to feel their tragedy which could easily be cured. In the last section of the appeal 1st, 2nd and 3rd person are all used now to stress that together the 3 'parties' are needed to fight the disease. 'Before they're roasted in garlic and rosemary they're soaked in urine and excrement': The second appeal is asking donators to phone RSPCA to learn more of how sheep are treated while they are being transported, in order to limit the number of hours sheep are transported to a maximum of eight hours. ...read more.


We are later told whom to contact and give our views to which is 'Britain's representative at the negotiations is Gillian Shephard and there's still time to let her know of your views on the crucial issue of maximum journey time'. The phrase 'crucial issue' uses emotive language which causes the matter to be vital. The phrase: 'Which is why we need your help' uses 1st person in the word 'your' and 2nd person in the word 'we' to confirm that the two parties are needed to solve the problem. The appeal encourages audience to call to state their views by informing that: 'Please phone the number below for a free RSPCA information pack and to find out what further action you can take.' The word 'free' is likely to attract potential donors to call; as they will not lose or pay anything but instead they will help in this case. Finally to prove to the audience that the sheep belong to us and that we all should care about them, it informs us that 'Perhaps we can then persuade Mrs.Shephard to look after our sheep.' The word 'our' is an emotive language which seems as if it's our personal belonging. ...read more.

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