Different types of images are used on this advertising page. There are two pictures; one of the model and the second picture is of the product. Moreover, a diagram has been used to tell the exact effect of the product on their bodies.
The first image is of the model holding the product. The model seems to be satisfied and happy by using the product and she is looking at the readers to even convince them to use this product. She is wearing a gym-suite. This model has the perfect figure and height which shows that the use of this product will make the person healthy and beautiful. The exercise has a relatively bigger size. This is so because the main site of attraction is the exercise rather than the model. No captions are used for this image because the image itself explains everything it wants to convey to the readers.
The second image used in the advertisement is the two sets of diagrams. Both the sets of diagrams are trying to show the effect of the product on the customer’s body. By using this diagram, the manufacturers are targeting the people who are involved in medicine. This is so because a lot of medical terms have been used in the captions below the diagram. The use of a diagram is rather better than the model because it looks more realistic and more effective. These diagrams have been carefully chosen as they show the perfect effects. The language used in the caption is very scientific and is written in italics font to gain reader’s attention. The writer of the article is trying to sound scientific and reader – friendly at the same time by telling the readers what to do and what not to do. Hence, the language used in the caption is very effective for the reader.
The third image used in the article is of the product along with its description. The text tries to be scientific by telling the effect and advantages of the product. This intended to tell the customers that how advantageous the product is. The text has been made more appealing by using the opposites as ‘’maximum results’’ and ‘’minimum efforts’’. The numbers linked with the image tells us that every part of the product is useful for the customers.
A tick-list has been included in the text to tell the 13 main advantages of this product. This tick-list tells us that this product is suitable for all ages. It is used in the advert to persuade the readers to buy this product.
This article is set in columns as an ordinary magazine’s or newspaper’s article. Times new roman font has been used as the manufacturers tend to persuade the reader to buy their product.
The whole text has been divided into four columns.
The first column is an introduction of the problem faced by most people. The second column is about the reasons of bulging tummy so people can know why they have a flabby tummy.
The next column is an introduction of the product.
And the last column is about the payment, postage and offers related to this product.
The writer has used the word tummy rather than stomach to have a friendly impact on the readers.
In the first section the phrase ‘’you won’t flatten your tummy by suddenly going on a starvation diet’’ this shows that this article is mainly aimed at women because only women go on a diet rather than men.
Very persuasive language has been used is section two.
‘’Which can help restore flatten and muscles to the tummy and give you a slim, model-girl waist.’’
This phrase is very persuasive for women as they always 2wish for a perfect figure.
The language used in section two is very persuasive. The phrase ‘5-minute Flab-Busting Powertek XL Tummy Roller’ has been used many times to persuade the readers.
The incentive used in is that if we buy two products, we can save £10. They have cheated here by saying that the stock is limited because if they have introduced the product just now so how can the stock be limited. A very modernize life-style is used to entice the reader as the phrase ‘’and you do want to cut a good figure in front of your friends’’ is used.
The purpose of the last section in the text is to persuade the readers by giving offers. Yes, there is an evidence of a ‘hard sell’ here because they are giving offers to sell the product.
