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Compare 2 holiday adverts

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By Sarah Burke Comparing two holiday adverts In this essay I will discuss the differences between two holiday adverts. The first is for a holiday in Blackpool and the other is for a much different holiday in Ibiza. Each has different selling techniques to attract their buying audience. The first obvious difference between the two adverts is the layout. The Blackpool advert has its main picture set to the right side of the page, illustrating some of Blackpool's most recognisable attractions. The advert uses a traditional way of displaying information by setting the text to the left side of the page. This could be seen as the older generation being influenced by words more than pictures. They have used a postcard to add a nostalgic touch to the advert, something else Blackpool is famous for. This adds a personal touch too. The Ibiza advert has its main picture laid to the left side of the page. ...read more.


Everything used on this advert is to reflect the clubbing scene. The language used in the Blackpool is simple and easy to understand. They have used interesting descriptions of the attractions in Blackpool, such as "Aquatic marvels at the sea life centre to the Victorian grandeur of the world famous Blackpool tower..." They have used a chronological layout to the language, setting the day's iternary while simple giving details of the attraction available at Blackpool. The Ibiza advert is also simple and easy language to understand but is more modern almost slogan for example "... the rep will be able to sort you out with a range of discounted tickets". If a similar sentence was used in the Blackpool advert it would be worded differently. The main picture on the Blackpool advert is of two famous attractions, the first is The Blackpool Tower and the other is the Big wheel on the pier at Blackpool. ...read more.


"Take high tea and a spin in the amazing Tower ballroom" this is not something a person booking a Club 18-30 holiday would be interested in. There is a secondary aim in this advert for younger children, maybe the grandchildren. "Ranging from adrenaline pumping rides on the pleasure beach" this defiantly is not aimed at the over 50's. The primary aim for the Ibiza advert is young people, this can be seen by the pictures used in the advert. But its not just young people that the advert is aimed at it is also aimed at the older age range of the holiday. It is also aimed at the gay community which could be represented by one of the pictures used in the advert. The one I feel is more interesting is the Ibiza advert. It has more happening on the page with the different pictures and fonts and colours. It maybe that I find this one more interesting because I'm younger and Blackpool isn't somewhere I'd go for a holiday just yet. To me Blackpool is a place you go for a day out. ...read more.

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