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Compare the online versions of The Sun and The Times. How effective are they in fulfilling their purposes and addressing their target audiences?

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Introduction

Compare the online versions of The Sun and The Times. How effective are they in fulfilling their purposes and addressing their target audiences? Traditionally, if you wished to find out the latest news, you would have to pay a visit to your local shop to buy a newspaper, or in some cases wait for delivery during the morning or evening paper round. When newspapers were first in production, electricity was a marvel yet to be discovered, but by the 1990's technology had advanced so much that the internet was becoming increasingly accessible for families and businesses alike. Many newspaper companies quickly became aware of the internet's increasing popularity, and so numerous websites were launched, dedicated to providing the news for the general public in a free and readily available way. The two websites I will be analysing are "The Sun" and "The Times". "The Sun" is a tabloid newspaper. It is known to sell an average of 3,121,000 copies per day, with 7,900,000 daily readers, of which 56 percent are male and the other 44 percent are female. The target audience of this newspaper is mainly the lower- and middle-class members of society. It contains many stories related to celebrities, scandals, gossip and local news from within the UK. ...read more.

Middle

This could show that the purpose of "The Times" is to deliver the national news, as well as the larger global stories, whereas the purpose of "The Sun" is to deliver emotive stories to their audience. When I clicked on the links for the Rhys Jones story, I immediately noticed contrast between the two websites. On "The Sun's" website, the story took up almost the whole width of the page, whereas on the "Times Online" website, it only took up half the width of the page. This, again, relates to the importance of the story to the readers. The headline on "The Sun's" website was "Dying moments shown on CCTV" and the opening line was "THE heartbroken father of tragic Rhys Jones watched his son's fatal shooting for the first time yesterday - on a video shown to court." If this is compared to the headline on the "Times Online" website "Father of Rhys Jones watches son shot on time-lapse CCTV", and also the opening sentence "The father of Rhys Jones sat in a hushed courtroom yesterday as the killing of his 11-year-old son by a hooded gunman was shown in graphic, time-lapse CCTV" we can see that "The Sun" uses much more emotive language, for example "heartbroken father" and "fatal shooting" whereas "The Times" has used "father of Rhys Jones" and "the killing". ...read more.

Conclusion

Again, the different sections will have different purposes, e.g. fun for entertainment, Dear Deirdre for advice. The colours used on "The Times" website were prestigious colours, such as grey, black and blue. This helps it to look rather classy and appeals more to the older and wealthier members of society. The colours used on "The Sun's" website were very bright, with mainly black font, but important parts in red, and many borders and text boxes in red. This helps it to appear more upbeat, so appeals to a younger audience. Also, on this website the pictures tended to be large and numerous. This, again, helps to appeal to a younger audience. However on "The Times" website there tended to be rather small pictures, and few of them. This, again, helps the site to appear more prestigious, and appeals to an older and wealthier audience. In conclusion, I feel that the although the newspapers are very similar with regards to the layout of hyperlinks etc, overall they are rather different, as they both use different techniques to appeal to their audience, e.g. "The Sun" uses more emotive language and puns, and "The Times" uses more formal language. They also use different techniques in order to help them fulfil their purpose. On the whole I feel that both newspapers are very effective in addressing their target audiences and fulfilling their purposes. Dehenna Davison - 11Y ...read more.

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