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comparing two advets
The first 200 words of this essay...
Comparing the two adverts
The two adverts target two different personalities of human beings. The Oatbakes target the customers who are trying to live a healthy life. The Cadbury target audience is people who don't mind treating them selves. Both of these adverts are perfect for their audiences as they use different ways of persuading them.
One of the main selling points of this advert is that the cereal is baked not fried. This is shown by the woman in the advert is wearing mitts. You only were mitts when you are placing something in the oven. Furthermore the slogan 'oven baked for extra taste' this is a unique selling point at the time this breakfast was soled to the public it was the only cereal that was baked. This is why Kellogg's wanted to make this bold and the viewers knew it straight away.
The other way Kellogg's has helped to sell this product was the colour scheme of the advert. The colours in the advert are all light pale colours. This gives a felling of simplicity and light. They also used several shades
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