Comparing two TV adverts - Specsavers and UNICEF

Both advertisements are trying to persuade the audience to purchase their product. They both want an emotional response from the audience but the product they are selling it and the way they are selling it are completely different. The cooking with steam advertisement is selling optical glasses and show that the man in featured in the advertisement needs glasses because he walks into what he thinks is at steam room which turns out to be a kitchen this makes a comedic plea to the audience but makes them think that it could happen to them if they do not buy specsaver glasses. The UNICEF advertisement focuses on real humanitarian issues with a celebrity spokesperson pleading to give generously to the United Nations International Children's Emergency Fund so they can continue to help children in Africa.

Part 2: Critical Analysis on Persuasive Technique

Compare the difference between the texts

The two texts are almost completely different the cooking with steam advertisement is a humour orientated advertisement whereas the UNICEF advertisement has a serious tone. “Should have gone to specsavers” is the message for the cooking with the steam advertisement and “over one million children are at risk of starving to death” for the UNICEF advertisement.  One is trying to sell a product, the other is trying to gain donations. Both are filmed differently and target different audiences, they also make the audience feel different emotions and make them react differently.

The cooking with steam advertisement believes that with humour can sell their product using scenarios that actually could happen. They also want to show the consumer that they do have great deals and a quality product. The UNICEF advertisement pleads to the consumer showing them images that causes an emotional response. It believes by emotionally connecting with the audience they will feel more inclined to donate their money

Celebrity spokesperson is used in both. In the UNICEF advertisement the majority of the advertisement is Ewan McGregor asking for donations. The cooking with steam advertisement has Gordon Ramsey as a celebrity spokesperson for a comedic influence because he is known for is angry personality. Humour is another technique in the cooking with steam advertisement the advertisement almost has nothing to do with the product. The UNICEF advertisement uses emotional appeal because they show distressing images and emotive language

“UNICEF if the largest supplier of emergency lifesaving food”

“I promise your donation will make a real difference”

The advertisement uses a range of persuasive techniques to allow the audience to make an informed decision on a product or service. They ultimately want the consumer to purchase the product or make a donation by using celebrity spokespersons, these make the audience feel if they donate then they will be equal to the celebrity. Humour is the main technique in the cooking with steam advertisement; the advertisement has no words spoken only sounds and visual acts. The advertisements use there combinations very effectively to gain an emotional response from the audience and make them want to buy the product.

Both the advertisement uses various persuasive techniques to gain an emotional response from a categorized audience. They are completely opposite but both want something from the audience to sell a particular product.