Describing a Speeding Ad. The slogan used in this ad was Live with the guilt It may not be you who dies,

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INTRODUCTION: Good morning/afternoon, my name is Ashley and I have been invited onto the Gruen Transfer to explain why my advertising campaign should be the Advertisement of the Year. BACKGROUND + PAT: The campaign highlights speeding. Speeding has caused almost half of all road accidents in 2009. The purpose of this ad is to raise awareness on the dangers of speeding and the damage it can cause. This ad is designed to the target male audience from the age of 25 through to 35. This is because men usually drive, and they may have kids which increase the risk. The advertisement is a print ad. The ad will be placed in car magazines, such as ‘wheels’, because it promotes fast cars and is read by men. It could also be placed on a billboard on the motorway because of the high speed limits. The aspect focused on; is how speeding can cause fatal accidents in which the driver responsible survives. VISUAL: In this advertisement,
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many visual techniques are used to make the image relate back to the target audience. The first instance is the use of a grown man as a silhouette image. This style was chosen because it gives the message of grief and sadness. The blackness makes the image darker and more depressing. The tear drop to the left of the man shows that he is grieving over what he has done. Taking into consideration that the overall image gives the message of grief, the overall colour and lighting for this ad has been made to look dull so our focus is ...

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