INTRODUCTION: Good morning/afternoon, my name is Ashley and I have been invited onto the Gruen Transfer to explain why my advertising campaign should be the Advertisement of the Year. BACKGROUND + PAT: The campaign highlights speeding. Speeding has caused almost half of all road accidents in 2009. The purpose of this ad is to raise awareness on the dangers of speeding and the damage it can cause. This ad is designed to the target male audience from the age of 25 through to 35. This is because men usually drive, and they may have kids which increase the risk. The advertisement is a print ad. The ad will be placed in car magazines, such as ‘wheels’, because it promotes fast cars and is read by men. It could also be placed on a billboard on the motorway because of the high speed limits. The aspect focused on; is how speeding can cause fatal accidents in which the driver responsible survives. VISUAL: In this advertisement,
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