Detailed analysis of three film trailers and an explanation to which one is most effective and why

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Detailed analysis of three film trailers and an explanation to which one is most effective and why

In this essay I will be comparing the various effects which the film-makers used in the making of the trailer and decide which is the most effective. The different films that I will be analysing are “Donnie Darko”, “Lord of the Rings – The Fellowship of the Ring”, and “the Whale Rider”.  Each of these films are of a varying genre to the other so I will not be able to analyse them as a whole but rather as separate factors of the trailer which makes it effective. I will be commenting on lighting and colour, sound, use of different camera angles, movement and editing of the actual trailer. The most effective trailer will be the one which uses the camera techniques to establish a certain mood which is relevant to the genre or scene; it will be the trailer which influences the audience the most by playing on their emotions and feeling via the different methods to inspire the viewer to want to watch the film.

Donnie Darko, directed by Richard Kelly and released in 2002, is about a troubled teenager who is plagued by visions of a large bunny rabbit who manipulates him to do a series of crimes following a bizarre accident, and is a sci-fi, mystery, and thriller.

The Lord of the Rings, directed by Peter Jackson and released in 2001 also, is about a young hobbit named Frodo who has been entrusted with an ancient ring which propels him into an epic journey to the cracks of doom in order to destroy it and its evil properties before it falls into the wrong hands and is a fantasy, action adventure.

The whale rider, directed by Niki Caro and released in 2002, is about a young girl who is determined, and fights to fulfil her destiny that her grandfather refuses to recognise and is a drama, family movie.

Firstly, the use of lighting and colour in all of the trailers is very efficient in implementing the genre in various different ways. The lighting in Donnie Darko is very bright at first, and very well lit, mostly natural light but some artificial light as well; this emphasises the fact that he was a normal child at first before the accident and before the nightmares started. After the scarier scenes are showed the lighting becomes much darker and more shadows are prominent. Also, only half the face is illuminated in some scenes which causes the viewer to imagine that all is not right.

On the other hand, the lighting in The Whale Rider begins murky and underwater, full of shadows and darkness, this is reflected in the story as we find out that the main character is being stopped from fulfilling her destiny and completing a prophesy. This is contrasted in the Lord of the rings where the lighting is so much brighter and in your face; when Frodo is introduced in the trailer, the specific lighting being bright and natural reflects Frodo’s personality, him being very cute and homely, an all-good character. Furthermore, the lighting alters dramatically when the eviler characters are introduced, bringing in more shadows and darker areas in the scene. This establishes the fantasy genre well as it differentiates between the two extremes of personalities, Frodo being the conventional “goodie” and Sauron (the villain) being the conventional “baddie” followed around by his evil henchmen who are also surrounded in a shroud of black and shadowy illumination, always featured in pitch dark night time.

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The use of sound, in all of the trailers is very varied and projects different messages to the audience. In Donnie Darko there is extracts of dialogue which match up to the scene and therefore is an example of diegetic sound. Also, in some instances there is a scene showing but the dialogue is from another scene which then counts as non-diegetic sound. This technique is very effective as the audience can hear the dialogue in which a character is making a remark about the main actor and then they can visually observe the actor proving the statement to be ...

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