Dream Team - Media Analysis

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Firstly, I must state that I question the fact that Dream Team appeals to a wider audience at all. The audience, which Dream Team draws in, is not that wide or varied at all. The soap appeals to an audience mainly consisting of young people from the ages of 11 to 30 years of age at most. It would be very unlikely to find middle age or older women and men watching the soap. These types would rather watch the more traditional soaps that are on offer such as Coronation Street or EastEnders. This is mainly due to the football and “laddish” overtones in Dream Team.

The audience, which it does appeal to, mainly consists of the male section of society, although many young girls would watch it too. It attracts young men and boys due to its football content.  These types of audience watch it because they would like to aspire to what the characters in Dream Team have, or the lifestyle that they lead.

For example, the expensive fast cars the footballers own, the young attractive women they are surrounded by and also the huge amount of money at their disposal all appeal to the male audience. This type of lifestyle can be described as the “lads mags” culture consisting of a hedonistic, uncultured and overly heterosexual way of life. Despite this and the football orientation of Dream Team a large proportion of young women and girls watch the soap as well. This is probably due to the large amount of youthful and handsome men that can be braded as being “fanciable”.  Both men and women alike would tune in to watch for the sex appeal, as the majority of characters within Dream Team are all young and attractive. The female audience would generally be interested by the storylines about relationships whereas the male audience would commonly be interested in the football storylines and the out comes of the football matches.

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Within Dream Team there are mainly three types of storylines, which appeal to its audience. There are the serious storylines, for example a murder trial; there are the less serious yet equally more important storyline, such as the Harchester United coach failing his chance to be team manager. Then there are the ridiculous and almost farcical storylines such as the time when one of the team players bought a baby for £10,000. Although most soaps have these types of storylines as well, Dream Team has a significant lack of depth when covering these storylines which leads me to believe that it caters ...

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