English Advert Essay

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Chocolate Advert

Chocolate is a huge global product produced in hundreds of versions and styles by hundreds of companies to appeal to all types of consumers. There is a lot of competition for customers as the business is worth millions of pounds. The advert chosen is for Green and Blacks organic chocolate which is beautifully shown in one the weekend news papers.

 

There are two forms of advertisements - display adverts and classified adverts. Display adverts are used by large companies such as Pepsi or Nike to advertise their brands or services. Display adverts use lots of colours and pictures to compete against other adverts for the public’s attention. They are used in magazines, papers and posters. Classified adverts are more basic and are usually found in newspapers. They are very plain with little or no colour. Classified adverts just have the details the reader needs to know e.g. what the product is, contact details, price etc.

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The deep brown colour of the advert induces a feeling of relaxation and softness. The whole page is chocolate colour which you can almost taste just by looking at it. There is also a golden light glowing from behind of the chocolate bar which triggers an idea that the chocolate is expensive and good quality. The colours used in an advert can have a massive effect on the customer’s thoughts and intentions. For example an advert for London aquarium should not use red as its main colour as red is associated with pain, blood, fear etc. These emotions and ...

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