• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

ENGLISH COURSEWORK - Compare and analyse two printed media texts. Which one is more effective in reaching its target audience

Extracts from this document...


Compare and analyse two printed media texts. Which one is more effective in reaching its target audience? Media is the distribution of news and entertainment through elements such as newspapers, television, radio and broadcasting. The media is also used to advertise certain merchandise. Advertising is a form of communication used through media facilities (television, newspapers, posters, radios etc), and attempts to persuade prospective customers into purchasing and buying particular/specific commodities on a higher scale. Advertisers usually attempt to sell products, and are mostly produced by commercial companies, such as Orange, Vodafone, Nokia, Coke, Pepsi etc. Sound and visual media, such as radios, television, cinema, videos and the internet are used immensely by advertisers. A variety of forms of print-media are also used heavily by advertisers. A great deal of print advertising is also received through our letterboxes. In this essay, I will be comparing two adverts which are of the exact commercial phone and Networks Company. Both the adverts were produced by "Orange", and would therefore be advertising phones or network gadgets. Due to being produced by the same company, customers may assume that both the adverts would be similar. ...read more.


Despite being produced by Orange ad-writers, the unlike the first advert, the second advert doesn't have a logo of the Orange company. This would inevitably paralyze and reduce the effectiveness of the advert, as it lacks tremendously in its identity. Customers will not know which company is advertising using the specific print-media. The Sony Ericsson advert has good lettering. The sizes of its fonts are clearly visible, which will have an enormous effect on the advert, as its viewers would be less drawn to having to result to visualising the advert myopically (particularly people with bad eye-sight or glasses). The title in the first advert is in a large and bright orange colour, which contrasts well with the dark black background, which inevitably increases its effectiveness, due to its good visibility. It also has a good caption in white lettering and in a slightly large font beneath the title. The fonts in the bottom left of the first advert are reasonably large enough to be read easily, and their white colour allows the lettering to stand out of the dark coloured background, making them more eye-catching, which will inevitably cause an increase in the effectiveness of the advert as a whole. ...read more.


This allows us to contemplate that the Sony Ericsson advert is more effective in this manner. There are some similarities between the two adverts I have been comparing. Both the adverts were produced by the same commercial company, Orange. Both their backgrounds are relatively dark, and their fonts are in either bright orange or white in colour, which allows them to stand out and have more of an eye-catching effect. The fact that they're both advertising mobile phones allows us to contemplate that they're very similar. Overall, we can conclude that the first advert has more of a powerful effect than the second. The fact that it represents better graphics and visuals allows us to contemplate that it would have a more attention seeking manner. The particular sizes and colours of its fonts stand out dramatically, and contrast well with its background. The fact that the Nokia advert has no logo defines the fact that it's useless, due to having no company identity; viewers will inevitably feel put off from further reading the advert. The superiority of visuals and graphics the Sony Ericsson advert had over the Nokia advert resembles the fact that its effectiveness is greater. And it's greater in its identity due to having an Orange company logo, unlike the Nokia advert. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Writing to Inform, Explain and Describe section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Writing to Inform, Explain and Describe essays

  1. Freedom Writers

    I know what you're up against. We're all of us up against something. So you better make up your mind, because until you have the balls to look me straight in the eye and tell me this is all you deserve, I am not letting you fail.

  2. Analyse and Compare the Ways in Which Two Television Adverts Persuade the Target Audience ...

    The car then transforms into a robot and skates around the lake, past a savage looking man wielding an axe. The robot then stops abruptly in front of a group of people and turns back into a car. Only the non-digetic sounds, the music and singing of Julie Andrews, can

  1. How do the adverts aim to attract the buyer?

    Advert 2 uses an image of a female model that is seen to be walking on a beach with a 'stereotypical shaped' body that most people consider beautiful. It's a long shot which allows an observer to look at the whole figure/ body of the model.

  2. English Media

    The whole moral of the film is the mythical world starts a rebellion against humanity, in order to rule the earth. So Hell Boy and his team must save the world from the rebellious creatures. The genre of this film is obviously a hybrid genre of Horror Fantasy which you

  1. English Media

    Additionally the product colour is red, the text white, background brown and black as well as the skin colour.

  2. How effective is Honda's

    The camera cuts to a long shot of a man, balding and slightly careworn, now outside the caravan dressed in a shiny white boiler- suit, revving the engine of a diminutive scooter.

  1. Saving Private Ryan - Media Coursework

    This emphasises the sheer difficultly of the mission and immense struggle which the soldiers are facing. The soldiers plunge into the sea - looking for safety.

  2. English Media Coursework

    They are interested in sports, motors and pornography. * 'The Guardian' incorporates subject matter like politics, crime, health and education, which are of interest to the upper classes. However, tabloid newspapers do not base any articles on these types of topics.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work