• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

English Media

Extracts from this document...

Introduction

The advert which I have chosen appeared in the magazine 'Cosmopolitan. The target audience is women aged eighteen to thirty. It's advertising a nail polish and lipstick. The aspirations of the woman who read this are to be pretty, confident, fun, in charge and responsible at the same time. To begin with there are two main images in the picture. One is a lady who captures the viewer's eyes as she has got shiny red lips, with another lady just behind her gripping her arm showing off her red nail polish. It seems to me that the pictures give a position of independent women who feel confident about themselves but classy at the same time, although it also gives an outlook of a fun, girly sense which makes one happy. The denotations of this advert are the lipstick and nail varnish. The connotation is making one think of a fun, classy and sophisticated attitude combined with sexy and confident. ...read more.

Middle

Having a brown background creates a calm sense and an effortless look, but because of the contrast of the skin colour the dark background together with the red lips and nails brings out the effect of the redness. As mentioned before, this creates an image of sexy, confident and classy look drawing attention. There are no bubbles, boxes or puffs, which makes it easier for the reader to follow for the reason that it takes longer to look around the page reading different things. Oddly there isn't a logo, but the manufacturer's name - Sally Hansen - written vertically on the right side of the page, as it's written on their products. This will aid product recognition. A range of persuasive techniques have been used productively to encourage the reader to buy the product. There is little use of imagery in this advertisement but the phrase, 'Creates instant drama' paints a picture for the reader that whilst wearing this product, not only that drama would occur but that they would feel more confident. ...read more.

Conclusion

Facts are used in the text such as 'real silk' and mentions who was last seen wearing the product. For the reader this is a great boost of trust as they think that it may not be just a bad advert but that it could be value for money and that it's not fake. Looking back on what I said, there was no celebrity endorsement there is a mention of where the product was seen last on 'Nicole muirbrook' this again gives confidence to the reader that maybe someone famous wears this so if they do they will be proud and assured that it's not just them who are wearing it. To conclude, in my opinion, this advert is very successful. With great contrast of colors bringing out the red on a beige background again making it clear for the viewer what the product is and who it could look. Certainly the language is easy to read and straight to the point which I think is a key point for an effective advert. ?? ?? ?? ?? Kayla Gutkin English coursework ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Writing to Inform, Explain and Describe section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Writing to Inform, Explain and Describe essays

  1. Analysis of Media Text: Moulin Rouge

    After Satine dies the camera moves upwards. After someone's death people tend to turn to divine and spiritual inspiration. God is said to be from the heavens, up above. The actual effect of the camera moving up is to portray that Satine's soul is being raised to the heavens.

  2. Analysis of a Magazine Advert

    This suggests that Herbal Essences newest product has the power to defy laws of nature. An important aspect of this advert is the fact that the model looks so fresh, hydrated and energized in a waterless desert reinforcing the hydration factor of the product, which is its main selling point.

  1. Media advertisement: Nike

    I believe my advert creates a sense of belief amongst upcoming sportsmen and they will feel by using Nike products, that they have every chance of becoming a star such as Tiger Woods or Cristiano Ronaldo (titans.) There is also the connotation with the Nike brand and tick of being

  2. What is Extra Sensory Perception (ESP)

    Or, turn them down. Let them deepen your relaxation, finding that your thoughts and feelings can work for you instead of against you. If, for instance, two people are having a loud conversation in the next room, you find that you have control over the way you perceive that distraction.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work